The Indonesian pet care market is poised for rapid expansion, with a projected value of USD 5,883.2 million by 2033, growing at a compound annual growth rate (CAGR) of 9.5% from 2023 to 2033, according to a new report by Future Market Insights (FMI). The market size is estimated to reach USD 2,298.4 million in 2023, reflecting the increasing popularity of pet ownership and the growing demand for pet care products and services.
As Indonesia’s pet care sector continues to evolve, it is expected to contribute nearly 1.5% to the global pet care market by 2033. Key drivers behind this growth include the rise in pet ownership, particularly in urban areas, an expanding middle class with higher disposable income, and the growing trend of pet humanization. Pet owners are increasingly treating their animals as family members, driving a surge in demand for premium products and services such as pet food, grooming, healthcare, and accessories.
Key Drivers of Growth in the Indonesia Pet Care Market
- Rising Pet Ownership: The number of households with pets has steadily increased, with more Indonesian families adopting animals for companionship. By 2018, 67% of Indonesian households owned pets, with cats being the most common choice.
- Improved Disposable Income: The growing middle class in Indonesia has more disposable income, making it easier for pet owners to spend on premium pet care products and services.
- Pet Humanization Trend: Indonesian pet owners are increasingly investing in high-quality pet food, healthcare, and grooming services as pets become more integrated into family life.
- Health Benefits of Pet Ownership: The emotional and health benefits of having pets, such as reducing stress, lowering blood pressure, and providing companionship, are contributing to the rise in adoption rates.
Emerging Opportunities
- Growth of Pet Cafes and Pet-Friendly Spaces: Pet-friendly cafes and accommodations are becoming more popular in Indonesia, providing opportunities for businesses to tap into the growing demand for pet-centric venues.
- Technological Advancements: The integration of technology, such as smart collars, GPS pet trackers, and IoT-enabled pet care solutions, is transforming the industry and enhancing convenience for pet owners. Online platforms and virtual training programs for pets are also gaining traction.
- Organic and Natural Pet Products: As more pet owners demand healthier, organic food options for their animals, companies can capitalize on this trend by introducing natural and sustainable products.
Key Developments in the Market
- In 2021, PT Central Proteina Prima Tbk officially held an event for the first export of pet food to the State of Brunei Darussalam, namely pet food products with the Bolt and Cleo brands. Such a type of event helps the company to strengthen its presence in the market.
- In July 2022, HAPPY PET Investment Holding GmbH opened a new branch in India. This might give the company exposure to South Asian market, as India has the growing population in the world after China. The company could have the opportunity to expand its market share in South Asia. Also, in 2020, the company introduced a new product under the Wet cat food category with the name Happy Cat Bio. It was organic and included the flavors of chicken with turkey, chicken with ducks, and chicken.
- In 2020, Nestlé Purina acquired the pet food brand Lily Kitchen. With this acquisition, Purina is further expanding into the high-growth natural pet food segment.
- In 2020, Nestlé Purina launched its first cat litter in a durable and refillable container in the United States market.
Key Companies Profiled
MSD Animal Health; Mars, Incorporated; HAPPY PET Investment Holding GmbH; PT. NUTRICELL PACIFIC; Colgate-Palmolive Company; JM Sucker Co; Nestle SA; PT Central Proteina Prima Tbk; Groovy Vetcare Clinic; Bali Pet Shop PT; KW Aquatic Supplies Sdn Bhd; PT Citra Mandiri Kencana; Menara Petskita Indonesia; Other Players ( As requested)
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Indonesia Pet Care Market by Category
By Service Type:
- Product
- Pet Food
- Wet Food
- Dry Food
- Treats & mixers
- Fresh Food
- Pet Healthcare
- Fashion, Toys, and accessories
- Professional Services
- Day Care
- Grooming/Boarding
- Pet Breeding and Training
- Value Added Service
- Insurance
- Veterinary Care
- Pharmacy
- Adoption and Charity
- Crisis Relief Service
By Pet Type:
- Dogs
- Cats
- Birds
- Fish and Reptiles
- Small Pets
- Horses & Other Livestock
By Service Channel:
- Modern Trade
- Convenience Stores
- Care Services Centers
- Veterinary Clinics
- Online Retails
- Support Care Centers
- Pet Specialty Stores
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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