The DIY Eyelash Extension market is on track for significant expansion, with Future Market Insights (FMI) forecasting the market’s value to grow from USD 534.0 million in 2023 to USD 1,093.6 million by 2033, marking a robust Compound Annual Growth Rate (CAGR) of 7.3% over the next decade.
As the beauty industry continues to evolve, DIY eyelash extensions are gaining popularity among consumers looking for cost-effective, long-lasting alternatives to professional eyelash services. The market’s share within the broader eye extension industry is estimated to range from 25% to 35%, reflecting a significant consumer shift toward self-applied beauty treatments.
Key Takeaways
- The DIY eyelash extension market is projected to grow at a 7.3% CAGR from 2023 to 2033.
- The market value is expected to nearly double, reaching over USD 1 billion by 2033.
- DIY eyelash extensions currently account for 25% to 35% of the global eye extension market.
- Social media influencers and beauty vloggers are major drivers of market growth.
- Women’s increased disposable income and changing lifestyles are fueling demand for DIY beauty products.
- Natural-looking eyelash extensions are gaining popularity for their fuller, realistic appearance.
- The US remains the largest market for DIY eyelash extensions, though its share is expected to decline by 2033.
Regional Insights
- United States: The US continues to be a dominant player in the DIY eyelash extension market, accounting for 24% of the global market share in 2023. The growing number of working women and the influence of beauty influencers are expected to maintain the country’s leadership position, though its market share is anticipated to decrease slightly to 15.2% by 2033.
- Germany: Germany is the leading market in Europe, with women and younger consumers driving the demand. Drugstores remain the dominant retail channel in the country due to their wide product selection and accessibility.
- India: India is one of the fastest-growing markets for DIY eyelash extensions, with a projected increase in market share from 4.2% in 2023 to 7.6% by 2033. The rise in beauty consciousness, adoption of Western beauty standards, and the increasing presence of beauty influencers are helping fuel this demand.
Competitive Landscape
To tap into regional markets and capitalize on their potential, companies are increasingly pursuing inorganic growth strategies. Additionally, collaborations with public figures and celebrities have become a key tactic for cosmetic brands to launch new products.
- For Instance, in the Year 2021, XIZI LASHES introduced new range of DIY Eyelash Extension in more than 10 ranges.
Key Companies Profiled
Kiss Products, Inc.
Huda Beauty
Lilly Lashes
Babil Lashes Factory Company
LASHVIEW BEAUTY
I-ENVY by Kiss
Calailis Beauty
Beyelian Lashes
Qingdao Elour Beauty
Emeda eyelash Company
XIZI LASHES
H.B. Fuller Company
Tap into Expertise: Discuss with Our Analyst on Email: sales@futuremarketinsights.com
Global DIY Eyelash Extension Market by Category
By Product Type, DIY Eyelash Extension Market is segmented as:
- Strips
- Individual
- Clusters
- Others
By Material Type, Global DIY Eyelash Extension Market is segmented as:
- Natural
- Synthetics
By Sales Channel, Global DIY Eyelash Extension Market is segmented as:
- Hypermarkets/Supermarkets
- Specialty stores
- Pharma & Drugs
- Online Retailing
- Others
By Region, Global DIY Eyelash Extension Market is segmented as:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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