The global Brittle Nails Treatment Market is entering a decade of unprecedented expansion, projected to grow from USD 1,803.7 million in 2025 to USD 4,207.7 million by 2035, representing an impressive increase of USD 2,404 million and a CAGR of 8.8%. With more than 193% market growth, both established beauty leaders and rising specialty brands are accelerating innovation to capture demand for nutrient-rich, long-lasting, and clinically validated nail repair solutions.
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Market Growth Overview
The first growth wave (2025–2030) will see the market expand by USD 951.2 million, driven largely by women and aging consumers seeking solutions to nail brittleness caused by nutritional deficits, salon procedures, and chemical exposure. During this period, polish/coating formulations remain dominant with a 46.5% share.
From 2030–2035, the second expansion phase contributes a remarkable 60% of decade-long growth, powered by oils, serums, and oral supplements that emphasize targeted repair and ingredient-rich formulations. Emerging markets such as India (23.4% CAGR) and China (20.4% CAGR) rapidly outpace global averages due to increasing beauty spending, e-commerce expansion, and rising salon penetration.
Key Drivers Behind Market Expansion
The market’s momentum is shaped by a combination of cosmetic and therapeutic needs:
- Rising Nail Damage from Modern Beauty Practices
Frequent gel manicures, acrylic extensions, and chemical removers have led to a surge in nail dryness, peeling, and thinning. Women—who represent 62.6% of the market in 2025—are driving recurring demand for strengthening polishes and oils.
- Scientific Advancements in Active Ingredients
Brands are integrating powerful ingredients such as biotin, keratin, peptides, vitamin E, and plant oils, enabling deeper penetration and fortified nail repair.
- E-commerce & D2C Boom
Subscription-based serums, influencer-led brand launches, and premium digital storefronts are accelerating adoption of specialty products and nurturing long-term customer loyalty.
- Rise of Natural, Vegan & Clean-label Treatments
Consumers are shifting away from chemical-heavy formulas, paving the way for vegan strengtheners, fragrance-free serums, and organic cuticle oils.
Competitive Landscape: Established Leaders & New Innovators
The Brittle Nails Treatment Market is moderately fragmented, offering opportunities for both global giants and niche players.
Established Leaders
- OPI – Holds 8.1% global share; strong salon presence and recent launch of its Clinically Strength line infused with biotin and peptides.
- Sally Hansen – Expanded its global influence with a Vegan Nail Strengthener in 2024, a breakthrough for mass-market clean beauty.
- Essie, Orly, CND – Continue to dominate retail shelves and professional salons through trusted formulations.
Emerging & Specialty Brands
- Nailtiques, Dermelect, Barielle, Kerasal – Capitalizing on clinically proven claims and targeted treatments for brittle nail recovery.
- New market entrants are leveraging vegan, organic, and fragrance-free technologies, and are gaining traction via e-commerce and influencer partnerships.
Together, these players are reshaping consumer expectations with transparent labeling, science-backed claims, and multi-channel distribution strategies.
Regional Outlook: Asia-Pacific Leads the Next Growth Wave
While North America and Europe remain strong revenue contributors, Asia-Pacific is the fastest-growing region:
- India is the world’s fastest-growing market (23.4% CAGR), fueled by rising incomes, affordable polish/coating launches, and booming e-commerce platforms.
- China, valued at USD 205.9 million in 2025, is expanding rapidly due to strong preference for clinically proven treatments (49.6% share) and digital-first beauty adoption.
- Japan (16.9% CAGR) continues to innovate with high-quality, dermatologically tested nail treatments.
The USA, holding a 21.4% global share in 2025, remains central to industry revenue due to its mature retail ecosystem and strong presence of major brands.
Form Segment Insights: Polishes Lead but Oils & Serums Surge
- Polish/coating products dominate with 46.5% share in 2025, favored for instant strengthening and cosmetic enhancement.
- Serums, cuticle oils, and oral supplements account for the remaining 53.5%, reflecting a strong shift toward long-term, wellness-driven nail repair.
End User Insights: Women Continue to Drive Demand
- Women represent 62.6% of market share, driven by beauty routines, salon visits, and preference for clean-label and clinically proven solutions.
- Men, elderly consumers, and frequent salon users form rapidly growing segments as awareness of nail health broadens across demographics.
Claim Segment Insights: Clinically Proven Products Dominate
- The clinically proven claim captures 48.5% market share in 2025 and is particularly influential in markets like the USA and China.
- Brands investing in clinical studies gain a competitive advantage through increased consumer trust.
Key Segments of the Brittle Nails Treatment Market
By Treatment Type
- Topical strengthening polishes
- Cuticle/nail oils
- Oral supplements
- Serums
By Form
- Polish/coating
- Oil drops
- Capsules
- Serum
By Channel
- E-commerce
- Pharmacies/drugstores
- Mass retail
- Salons/professional
By Claim
- Natural/organic
- Fragrance-free
- Clinically proven
- Vegan
By End User
- Women
- Men
- Elderly
- Frequent salon users
By Active Ingredient
- Biotin
- Keratin
- Peptides
- Vitamin E
- Plant oils
Conclusion
As innovation accelerates across both established and emerging players, the Brittle Nails Treatment Market is on track for a transformative decade. Product development centered around clean beauty, clinically proven efficacy, and multi-channel retail strategies is redefining competitive advantage. With fast-growing regions like India and China reshaping global demand, manufacturers that invest in ingredient transparency, digital outreach, and targeted formulation science are poised to lead the next era of nail health solutions.
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