The ASEAN In-Mold Labels (IML) market is set to witness steady growth in the coming decade, driven by increasing demand across key industries. The market is estimated to be valued at USD 56.7 million in 2025, with projections indicating a rise to USD 82.3 million by 2035. This reflects a CAGR of 3.8% during the forecast period from 2025 to 2035.
In 2024, the market generated USD 54.8 million in revenue and is expected to experience a year-on-year (Y-o-Y) growth of 3.6% in 2025. These figures highlight the steady expansion of the ASEAN IML market, supported by growing applications in the food and beverage industry, among others.
The ASEAN region has been witnessing an increasing preference for in-mold labeling solutions, particularly in industries where durability, aesthetics, and sustainability play crucial roles. The food and beverage sector remains the largest contributor to demand, utilizing IML extensively for packaging solutions such as margarine tubs, ready-to-eat food containers, and beverage cups.
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These products require labels that can withstand high humidity, frequent handling, and cold storage conditions. The moisture-resistant and long-lasting nature of in-mold labels makes them a preferred choice for manufacturers looking to maintain brand appeal while ensuring product integrity.
Key Trends Shaping the ASEAN IML Market
Several key trends are expected to shape the ASEAN in-mold labels market over the forecast period:
- Sustainability and Eco-Friendly Packaging: As governments and consumers push for greener solutions, the demand for recyclable and sustainable in-mold labeling materials is rising.
- Technological Advancements: Enhanced digital printing techniques and innovations in polypropylene-based IML solutions are improving design flexibility and cost efficiency.
- Growing Consumer Demand for Aesthetic Packaging: With increasing brand competition, manufacturers are leveraging high-quality IML printing for vibrant, premium-looking packaging to attract consumers.
- Expanding Food and Beverage Industry: The rise in processed and convenience food consumption across ASEAN nations is fueling the need for durable and high-quality labeling solutions.
- Regulatory Push for Safer Packaging Materials: Stricter regulations surrounding food safety and material sustainability are encouraging the adoption of non-toxic, BPA-free IML solutions.
Driving Factors Fueling Market Growth
The ASEAN IML market is being propelled by several factors:
- Enhanced Durability and Cost-Effectiveness: In-mold labels eliminate the need for adhesives and secondary labeling, making them more cost-efficient in the long run.
- Growing E-Commerce and Retail Expansion: The increase in online grocery shopping and modern retail formats is creating higher demand for visually appealing and durable product packaging.
- Advancements in Injection Molding and Thermoforming: Improvements in mold design and IML integration are helping manufacturers reduce production costs and optimize packaging efficiency.
- Consumer Preference for Lightweight Packaging: In-mold labels contribute to lightweight and eco-friendly packaging solutions, aligning with consumer preferences and regulatory requirements.
Competitive Landscape and Market Players
The ASEAN IML market features a competitive landscape with both regional and global players striving for market share. Key industry participants are investing in R&D, product innovation, and strategic partnerships to strengthen their presence.
Key Players of the In-mold Labels Industry
- Sanko Mold Vietnam Co., Ltd.
- Thai KK Industry Co., Ltd.
- Scientex Berhad
- Hexachase Group
- Stenta Films (Malaysia)
- Indopoly Swakarsa Industry Tbk (Indonesia)
- Mega Label (Malaysia)
- Labelmen Enterprises (Philippines)
- Tomypak Flexible Packaging (Malaysia)
- PT Argha Karya Prima Industry Tbk (Indonesia)
Key Segments of the ASEAN In-mold Labels Industry
By Material:
- Polypropylene
- Polyethylene terephthalate
- Polyethylene
- Polystyrene
- Barrier
- Paper
- Others
By Process:
- Blow molding
- Injection molding
- Thermoforming
By Printing Method:
- In-mold labels
- Gravure
- Flexographic
- Offset
- Screen
- Digital
- Other printing methods
By End Use:
- Food
- Beverage
- Pharmaceutical
- Domestic care
- Cosmetics & personal
- Others
By Country:
- Indonesia
- Thailand
- Malaysia
- Philippines
- Vietnam
- Myanmar
- Singapore
- Rest of ASEAN
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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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