Nurturing Health Trends: Plant-Based Snacks Market Expected to Reach US$ 76,186.6 Million by 2033, Growing at a CAGR of 8.0%

The plant-based snacks market is witnessing remarkable growth, with a projected value of US$ 76,186.6 million by 2033, compared to US$ 36,083 million in 2023. This surge is attributed to rising consumer awareness of health and environmental concerns, driving demand for healthier and sustainable snack options.

Untapped market potential is revealed by the study for businesses of all sizes. It gathers a wealth of data on recent developments and legal specifications that are anticipated to affect market dynamics. It also contains comprehensive data regarding the competitive developments in the sector. The research provides a thorough overview of the market to help market players choose their corporate strategy with accuracy.

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The market for meat substitutes is growing quickly on a global scale. In addition to the growing health concerns, the recent development of infectious diseases associated with animal meat eating has made the environment favourable for the growth of firms offering meat substitutes. Experts also link the continued popularity of veganism to the growing market for plant-based food and the rising demand for animal substitutes. Plant-based snack bars, along with meat substitutes, are probably going to stay quite popular with people who are health-conscious.

Some of the key takeaways from the report are:

  • Rising awareness about health and wellness creates incredible growth opportunities
  • North America forecast to hold dominance over the forecast period, but Asia Pacific excluding Japan is projected to show more impressive growth.
  • Besides health consciousness among consumers, availability of plant-based snacks in diverse flavours will aid the expansion of the overall market.
  • On the flip side, high price of plant-based products may pose threat to the market.
  • Never mind this, the rising demand for meat-substitutes will stoke growth opportunities for the market in the coming years.

Excessive Snacking Resulting from Increasingly Hectic Lifestyle Fuels Demand

Fast-paced lifestyle of consumers across the globe leaves little scope for traditional three course meal with families. This is attributable to increasing industrialization and rapid urbanization. Frequent-snacking has struck consumers hard. It is no surprise that a majority of them involuntarily turn to round-the-clock snacking to gratify hunger. This did provide an opportunity for manufacturers to rejoice but did not carry good news for consumers. Their snacking habit, in addition to unhealthy lifestyle, amplified the prevalence of various chronic ailments such as cardiovascular disorders and diabetes. While it is difficult to tone down fast-pace life, consumers nowadays have become more conscious about their health and wellness. Therefore, the demand for plant-based snacks is evidently high. In general, there is willingness among consumers to spend on snacks that are nutritious and contain natural ingredients.

Increasing Food Safety Concerns Tips Scale in Favour of Healthier Plant-based Snacks

Most dairy-based products use antibiotics and hormones. Rising concerns pertaining to the safety of dairy-based products are causing consumers favour safer alternatives such as plant-based products. An increasing number of consumers are avoiding dairy-based products and switching to plant-based alternative, including snacks.

Consumers are Swayed Away by Reports of Animal Cruelty and News about Maltreatment in Food Industry

Consumers around the world have become more sympathetic and sensitive towards animals. The conditions in which they are raised and harvested are not necessarily compassionate. Increasing focus on animal welfare is one of the primary factors swaying customers away from animal-based products to plant-based alternative. For instance, cows often undergo genetic manipulations and are administered with bovine growth hormones so that they produce a certain volume of milk every year. News about atrocities on animals is spreading like wildfire. As a result an increasing number of consumers globally are opting for plant-based snacks instead of dairy products.

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Who is Winning?

The demand for plant-based snacks, resulting from changing eat-habits of consumers, will continue rising through the forecast period. Market players are therefore expected to witness increasing demand. In order to stay relevant in the global plant-based snacks market and gain competitive edge, some of the leading players are focusing in product innovations. For instance, they are experimenting with flavours, ingredients, and various combinations to gain traction. Some of the larger companies are acquiring smaller companies with promising outlook to expand their footprint and product portfolio.

Some of the leading companies operating in the plant-based snacks market are General Mills Inc, Maple Leaf Foods Inc., The Unilever Group (Growing Roots), Blue Diamond Growers, Inc., Nestlé, Primal Spirit Foods, Inc., Louisville Vegan Jerky Company, Eat Natural, Eat Real, Green Park Snacks Ltd (Hippeas), Quorn, Soul Sprout, Oumph, Upton’s Naturals, and Drink Eat Well, LLC (Hilary’s).


The report segments the global plant-based snacks market in detail to present an executive-level blueprint to the reader


  • Meat Alternative Snacks
  • Cereal/ Grain based Snacks
  • Plant-based Salted Snacks
  • Plant-based Snack Bars
  • Fruit and Nut Snacks
  • Others


  • Organic
  • Conventional


  • Savoury
  • Sweet


  • Pouches
  • Wrappers
  • Bags
  • Tins

Sales Channel

  • Food Service Provider
  • Hypermarket/ Supermarkets
  • Convenience Store
  • Specialty Store
  • Small Groceries
  • Online Retail


  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • APEJ
  • Japan
  • MEA


  • What drives the plant-based snacks market?

The rising awareness about health and wellness is the key factor enabling growth in the plant-based snacks market. Changing consumer preference has stoked demand for healthier food, which in turn encourages growth in the market.

  • Which factors put plant-based snacks market at risk?

Some varieties of plant-based snacks include high amount of processing and added fats, particularly to replicate the flavour of fellow meat-based counterparts. This makes consumers question the health benefits of the products, which may hamper the market growth to an extent.

  • Which region will lead the global sales of plant-based snacks?

Regionally, North America currently holds the largest share in the global market. However, over the course of the forecast period, Asia Pacific is expected to emerge as the most lucrative market, exhibiting the highest rate of growth.

  • Which product-based segment offers most lucrative growth opportunities?

Meat-alternatives segment has emerged as the most lucrative product segment.

  • Which segment based on nature will record the highest growth?

The conventional segment in the plant-based snacks market currently holds the leading share. However, over the forecast period, organic segment is likely to register a higher rate of growth

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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