USA Bed Pillow Market: Surging at a 5% CAGR by 2033, Development of Sustainable & Eco-Friendly Options Driving Sales

USA Bed Pillow Market
USA Bed Pillow Market

The United States bed pillow market size is set to reach ~USD 837.1 million in 2023. Overall bed pillow sales across the USA will surge at 5% CAGR between 2023 and 2033. By the end of 2033, the USA bed pillows market valuation is forecast to reach ~USD 1,365 million.

Rising usage of bed pillows across households, hotels, and hospitals is driving the USA market forward. Besides this, growing popularity of smart pillows will boost sales through 2033.

Sleep is vital for refining physical and mental health as well as improving the quality of life. Rising awareness about the importance of sleep due to busy lifestyles promote the utility of products. This includes bed pillows and other bedding items.

Rising geriatric population in the region is expected to elevate demand for bed pillows through 2033. As per the statistics released by the United Nations Population Fund in 2022, people aged 15 to 64 accounted for a large proportion in the USA. According to the same source, in 2022, 17% of the population was aged 65 and above.

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  • USA’s Share in Global Pillow Market: According to Future Market Insights (FMI), the USA currently holds approximately 7% share of the global pillow market, a figure expected to improve with the expansion of the HoReCa (Hotel, Restaurant, and Café) and residential sectors.
  • Development of Sustainable and Eco-friendly Bed Pillows: The development of sustainable and eco-friendly bed pillows is expected to foster sales in the USA.
  • Rising Geriatric Population: The increasing geriatric population in the United States is anticipated to uplift demand for bed pillows.
  • Incidence of Health Issues and Injuries: The rising incidence of various health issues and injuries is expected to create growth prospects for the bed pillow market in the USA.
  • Easy Availability on Online Platforms: The easy availability of a wide range of bed pillow products on online shopping platforms is likely to trigger sales in the USA.
  • Integration of Novel Technologies: The integration of novel technologies in the latest bed pillows is expected to create opportunities for market growth.
  • Surging Popularity of Anti-Snoring Pillows: The surging popularity of anti-snoring bed pillows is expected to support market expansion in the USA.
  • Availability of Customized Products: The availability of customized bed pillow products is expected to create new growth avenues in the USA market.

Key Takeaways from the USA Bed Pillow Market Study

  • Bed pillow sales in the United States are set to rise at 0% CAGR through 2033.
  • The USA pillow market will reach a valuation of US$ 1,365.0 million by 2033.
  • By product type, down/feather segment holds around 1% share of the USA market
  • Based on application, residential segment is likely to account for 5% market share in 2023.
  • By sales channel, online retailers’ category will progress at 8% CAGR through 2033.

“Rising geriatric population with severe neck disorders will elevate bed pillows demand in the USA. Besides this, increasing incidence of falls and injuries will bode well for the market.” says an FMI analyst.


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Who is Winning?

Market players are focusing on introducing various initiatives to promote sustainability. For example, various manufacturers are shifting towards reusable and recyclable methods and it has been appealing to consumers.

New smart bed pillows are being developed to improve consumers’ sleeping experience. Market players are also focusing to tie up with retailers to expand the product sales.

  • Brooklyn Bedding
  • United Pillow
  • Paradise Pillow Inc.
  • Hollander Sleep & Décor
  • Pillows & Fibers, Inc.
  • Soft-Tex International Inc.
  • Future Foam Inc.
  • Star Bedding Company
  • Tempur Sealy International, Inc.
  • Foam ‘N More, Inc.
  • Made Rite Bedding
  • Star Linen USA
  • FXI Innocor
  • Carpenter Co.
  • Sinomax
  • Bedgear
  • Serta, Inc.
  • Others (As per Request)

Get More Valuable Insights

Future Market Insights, in its new offering, provides an unbiased analysis of the USA bed pillow market, presenting historical demand data (2018 to 2022) and forecast statistics for the period from 2023 to 2033.

The study divulges compelling insights on the bed pillows market by product type (fiberfill/fiber, down/feathers, memory foam, gel memory foam, contour pillows, other types), application (hotels, hospitals, residential), by price range (>$15, $16 to $40, $41 to $75, $76 to $99, $100 to $149, $150+), and sales channel (online retailers, club brick & mortar, hypermarket/supermarket, departmental stores, specialty store & furniture store, others) across the USA.

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Ronak Shah

Associate Vice President at Future Market Insights is deeply committed to uncovering actionable insights for consumer and food and beverage players. She brings a unique blend of analysis, industry trends, and consumer behavior to put data into perspective.

What she makes out of data becomes a delight to read. She has authored many opinions, including for publications like Process Industry Informer and Spinal Surgery News, as she understands the market pulse and consumers' shifting preferences.

She likes to bring experts to a roundtable to weigh the impact of a trend on an industry. Catch up with her discussion on the impact of AI in packaging.

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