Baby Personal Care Market Likely to Cross USD 8.71 Billion by the End of 2033: Exploring Innovative Distribution and Marketing Strategies

Baby Personal Care Market
Baby Personal Care Market

As per newly released data by Future Market Insights (FMI), the baby personal care market is estimated at USD 6.08 Billion in 2023 and is likely to cross USD 8.71 Billion by the end of 2033. The baby personal care market is expected to hold the global market at a moderate CAGR of approximately 5% during the forecast period. The share of the baby personal care market in its parent market (personal care market) is approximately 20%-25%.

The growth of the baby care personal products market is primarily fueled by the increasing number of births in developing countries and the growing awareness among consumers regarding child hygiene.

This trend is bolstered by rising disposable incomes and evolving lifestyles among consumers in these regions. Additionally, couples who marry and become parents in their mid-thirties to mid-forties are often considered to be more financially stable, leading to greater spending capacity for baby care products.

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Increasing product research and development investments, combined with the growing trend of organic ingredient-based baby care products, have urged manufacturers to launch new products through popular supermarkets and specialty stores.

  • In August 2021, a popular baby care brand, Baby Dove partnered with Walmart to launch a new line of shampoo, conditioner, baby wash, and skin cream for infants with sensitive skin and multiracial babies. Such product offerings are expected to have a positive impact on market growth.

Key Takeaways from Market Study

  • Skincare is the leading segment with a growth of 6.8%. Newborn babies are more prone to skin diseases and rashes which fuel segment demand. Additionally, the high availability of various products and offerings fuels market demand.
  • Modern trade has emerged as a valuable asset for the market leading sales towards growth of 5.9%. The market segment for essential baby care products, in particular toiletries, diapers, toys, and garments, is expanding at a pace of 13–14% each year as a result of more internet marketplaces.
  • United States holds a substantial share of the market contributing revenue of US$ 25 billion by 2033. High per-capita income and increased customer spendings on infant care are the key factors supporting this dominance.
  • India market is growing at an impressive rate of 8.0%. Numerous well-known local and regional companies contribute to the fierce competition in India’s infant care products industry. In recent years, demand for baby care goods in India has increased due to increased consumer knowledge and disposable income.

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Key Players Are:

  • Alliance Boots
  • Asda Group Ltd.
  • Avon
  • Beiersdorf
  • Bonpoint
  • Burt’s Bees Inc.
  • Johnson & Johnson Ltd.
  • Kimberly-Clark (U.K.)
  • L’Oréal
  • Marks & Spencer
  • Nivea
  • Oral B Laboratories Ltd.
  • Procter & Gamble
  • Unilever
  • Others (As Per Request)

Rise in Number of Infant Population Driving the Growth

The baby care personal market is largely driven by increasing births in developing countries and also due to increasing awareness of consumers about child hygiene. This is further supported by increasing disposable income and changing the lifestyles of consumers in developing countries. Furthermore, couples married and parenting while in their mid-thirties to mid-forties are considered to be more financially stable, thus resulting in higher spending capacity for baby care products.

Key Segments

By Product:

  • Skincare
  • Body Care
  • Hair Care
  • Oral Care
  • Toiletries
  • Fragrances & Deodorants
  • Color Cosmetics

By Nature:

  • Organic
  • Conventional

By End Use:

  • Individual/Residential
  • Institutional/Commercial

By Price:

  • Mass
  • Premium

By Gender:

  • Boys
  • Girls
  • Unisex

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Asia Pacific excluding Japan (APEJ)
  • Japan
  • The Middle East & Africa (MEA)

Latest Developments:

  • Johnson & Johnson Ltd. launched a bay care product line named ‘Cottontouch’ in 2020, including hair oil, wash, body lotion and cream. They also have newborn and baby hampers, featuring a number of essential products and a clothing piece as a gift.
  • Nivea is offering an all-in-one baby cream, with a small and portable, easy-to-carry and use flat container, and made from natural ingredients and no additives.

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Ronak Shah

Associate Vice President at Future Market Insights is deeply committed to uncovering actionable insights for consumer and food and beverage players. She brings a unique blend of analysis, industry trends, and consumer behavior to put data into perspective.

What she makes out of data becomes a delight to read. She has authored many opinions, including for publications like Process Industry Informer and Spinal Surgery News, as she understands the market pulse and consumers' shifting preferences.

She likes to bring experts to a roundtable to weigh the impact of a trend on an industry. Catch up with her discussion on the impact of AI in packaging.

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