Unlocking Growth Potential: Exploring the Rising Demand for Egg White Powder in Nutraceuticals and Beyond

Egg White Powder Market Analysis
Egg White Powder Market

The global egg white powder market is predicted to register a robust CAGR of 11% over the forecast period, as per FMI’s analysis. The industry’s size is anticipated to increase from US$ 1,768 million in 2023 to US$ 5,071.5 million by 2033 end.

The egg white powder industry is poised for significant growth in the coming years, driven by its high biological value and rich mineral and vitamin content. Widely embraced as a protein-rich alternative with a longer shelf life than fresh eggs, egg white powder finds extensive use across various sectors, including bakery products, dietary supplements, ice creams, and meat products.

Fueling this growth is the thriving nutraceuticals and dietary supplements industry, where egg white powder is prized for its bioavailability and lactose-free nature. With low fat and carbohydrate content, it aids in muscle recovery, making it a favored choice among fitness enthusiasts and health-conscious consumers.

Moreover, the functional and nutritional benefits of egg white powder have led to its incorporation in nutraceutical products. As the demand for dietary supplements continues to soar, the consumption of egg white powder is expected to rise accordingly. For instance, projections by the Food Safety and Standards Authority of India (FSSAI) suggest that the Indian nutraceutical market could reach a value of US$ 18 billion by 2025, underscoring the growing significance of egg white powder in the industry.

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Top Highlights from the FMI’s Analysis of the Egg White Powder Market:

  • On the basis of market share, the United States is estimated to position itself at the top of the industry by attaining the maximum share of 12.2% in the global market. The dense presence of key players in the country is expected to support the country’s dominance at a global level.
  • In the Asia Pacific region, Japan is expected to be a prominent shareholder of 4.1% in the forecast period. Growing health consciousness; and awareness of health benefits associated with egg white powder are fundamental aspects that are propelling the country’s growth.
  • In the Europe region, Germany is expected to account for 2.9% percent of the market share. New launches and variants of the product gain huge acceptance in countries of Europe like Germany, which is bolstering the sales of egg white powder for better results in its different applications.

New Developments as Observed by FMI

  • Designer Protein, a company based in the United States, in October 2018, introduced Totally Egg Protein Powder. The company states that this is the first-ever protein powder that consists of important nutrients from the whole egg.
  • Srinivasa Group, in July 2017, partnered with Hy-line International to extend its poultry footprint and also commence its chicken and egg-powder products manufacturing plants in Andhra Pradesh and Telangana, India.

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Key Players in the Market

  • Merck KGaA
  • HiMedia Laboratories Pvt. Ltd.
  • Kewpie Corporation
  • NOW Health Group, Inc.
  • Taiyo Kagaku Co. Ltd.
  • Avangardco
  • Sanovo
  • IGRECA
  • JW Nutritional, LLC
  • Rembrandt Foods
  • Rose Acre Farms
  • Others

Key Segments

By End Use:

  • Food Processing
  • Cosmetics & Personal Care
  • Pharmaceuticals
  • Dietary Supplements
  • Beverage Processing
  • Retail

By Grade:

  • Food Grade
  • Technical Grade

By Sales Channel:

  • B2B
  • B2C
    • Store-based Retail
      • Modern Trade
      • Convenience Stores
      • Specialty Sports Stores
      • Online Retail
      • Other Sales Channels
    • Online Retail

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • The Middle East and Africa

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About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Ronak Shah

Associate Vice President at Future Market Insights is deeply committed to uncovering actionable insights for consumer and food and beverage players. She brings a unique blend of analysis, industry trends, and consumer behavior to put data into perspective.

What she makes out of data becomes a delight to read. She has authored many opinions, including for publications like Process Industry Informer and Spinal Surgery News, as she understands the market pulse and consumers' shifting preferences.

She likes to bring experts to a roundtable to weigh the impact of a trend on an industry. Catch up with her discussion on the impact of AI in packaging.

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