The athletic footwear market is anticipated to reach USD 73.98 billion by 2034, exhibiting a humble CAGR of 4.80% from 2024 to 2034, according to Future Market Insights. The market size is assessed at USD 46.16 billion in 2024. The sports and fitness products industry is gaining momentum due to rising fashion influence, celebrity endorsements, fitness benefits, and the emergent trend of fancy sports shoes over social media platforms.
The athletic footwear market is experiencing steady growth due to increased awareness about fitness, higher disposable income, and consumer’s willingness to spend on products that enhance their physical performance. Technological betterment, such as smart footwear that tracks calories burned, is anticipated to impact athletic shoe sales immensely.
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The athleisure trend is rapidly gaining traction, leading to a surge in demand for designer athletic shoes, particularly among women. These shoes are designed to cater to various age groups and fitness activities, offering features such as enhanced flexibility and durability, superior comfort, and stylish design. The trend is further fueled by celebrity endorsements and integration with the Internet of Things (IoT), reshaping the industry and propelling distribution and product development improvements.
The emergence of new leisure activities is a significant aspect of the demand for athletic footwear, leading to shifts in fashion trends, the latest design styles, and improved sports infrastructure facilities. Despite potential challenges from volatile raw material prices and competition, the rising popularity of fitness centers, gyms, and the e-commerce industry is fueling the demand for aerobic footwear.
“The competitive sports footwear market is dominated by regional and global players who compete on product offerings, price, quality, and marketing strategies. E-commerce is becoming the preferred channel for sales due to its convenience and accessibility to consumers,” says an analyst of Future Market Insights.
Key Takeaways from the Athletic Footwear Market Report
- The athletic footwear industry in Japan is projected to experience a CAGR of 5.5% through 2034.
- France’s athletic footwear market is estimated to demonstrate a CAGR of 6.5% through 2034.
- The athletic footwear industry in Italy is anticipated to see a CAGR of 5.7% from 2024 to 2034.
- India’s athletic footwear sector is projected to showcase a CAGR of 5.2% through 2034.
- The athletic footwear market in Spain is anticipated to display a CAGR of 6.8% through 2034.
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Category-wise Insights
| Top Material Type | Market Share in 2024 (%) |
| Sports Shoes | 28.3 |
| Rubber | 26.3 |
Competitive Landscape of the Athletic Footwear Market
The athletic footwear industry is largely dominated by key manufacturers that have established a significant market share through successful branding, partnerships, and advertising campaigns. Meanwhile, progressive shoe brands are leveraging digital marketing techniques to meet the demand for athletic footwear by offering innovative and customizable products such as limited-edition sneakers. To stay competitive and meet customers’ diverse needs, these brands continuously enhance their offerings through innovation.
Manufacturers prioritize quality, which has led to significant investments in Research and Development for durable sports footwear. Design has become increasingly important as athletic footwear has evolved into a fashion statement. This trend is propelling manufacturers to create stylish and trendy offerings in addition to functional ones.
Key Players:
- Nike, Inc.
- Adidas AG
- Puma SE
- Under Armour, Inc.
- ASICS Corporation
- New Balance Athletics, Inc.
- Skechers USA, Inc.
- FILA, Inc.
- Brooks Sports, Inc.
- Reebok International Limited
- Converse Inc.
- Li Ning Company Limited
- Salomon S.A.
- Mizuno Corporation
- Anta Sports Products Limited
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Recent Developments in the Athletic Footwear Market
- Mayasheel Retail India and Columbus Shoes joined forces in February 2022 to produce and distribute sports shoes in India.
- A distinguished female Olympian in track and field, Allyson Felix introduced Saysh, a new lifestyle brand for women, in June 2021.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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