Unlocking Potential: Italy Sustainable Tourism Market Expected to Surge with a 14.5% CAGR by 2032


Italy Sustainable Tourism Market
Italy Sustainable Tourism Market

Italy sustainable tourism market is poised to reach a valuation of USD 34.5 Million in 2022. Sales in the market are projected to increase at a 14.5% CAGR during the forecast period (2022 to 2032).

Sustainable tourism is a type of tourism that meets the needs of tourists, the tourist industry, and host communities today without compromising the ability of future generations to meet their own needs.

Italy’s travel and tourism sector is gradually implementing “green” methods. In particular, hotels are working to lower carbon emissions by investigating alternative energy sources and encouraging visitors to practice energy efficiency, recycling, and litter prevention.

The Italian government and business leaders are realizing that in the medium to long term sustainable tourism will be the only model available. As a result, they are putting various efforts to promote sustainable tourism.

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Customers are also expecting eco-friendlier items as they become more aware of concerns with and practices related to sustainable tourism.

Other industry trends that impact demand include the preservation of regional cultural elements and the restoration of traditions. These developments are frequently supported by the government.

Italy’s sustainable tourism efforts largely promote less well-known regions such as Lombardy, Veneto, Tuscany, Campania, and Emilia Romagna.

Key Takeaways

  • By tourism type, eco-tourism segment is likely to be the most remunerative in the Italy sustainable tourism market during the forecast period.
  • Based on age group, the 26-35 segment will continue to hold the largest revenue share of sustainable tourism market in Italy through 2032.
  • By tour type, individual traveller category is expected to grow at a prolific CAGR during the assessment period.
  • In terms of tourist type, domestic tourist segment will continue to rank well in the market.
  • Based on booking channel, online booking is expected to remain the most preferred by tourists.

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Who is Winning?

Leading Italian suppliers of sustainable tourism are emphasising aggressive marketing strategies, promoting well-known Italian tourist destinations, and developing novel products that have boosted sales growth of sustainable tourism in Italy.

Key players operating in the Italy sustainable tourism market

  • GetYourGuide
  • Bitan – Daily Tours
  • Capri Hydro
  • Fortieventi
  • Venice Black Car
  • Etna and Sea Excursion
  • Rome Tour Tickets
  • Francesco Linzalone
  • Panorama Sicilia
  • Go-Etna
  • Sesto Continente Tours
  • Sicicla
  • ARCA
  • DST- Diving

Italy Sustainable Tourism Market is segmented as

By Tourism Type:

  • Eco-Tourism
  • Green Tourism
  • Soft Tourism
  • Community Tourism

By Booking Channel:

  • Phone Booking
  • Online Booking
  • In-Person Booking

By Tourist Type:

  • Domestic
  • International

By Tour Type:

  • Independent Traveller
  • Tour Group
  • Package Traveller

By Consumer Orientation:

  • Men
  • Women

By Age Group:

  • 15-25 Years
  • 26-35 Years
  • 36-45 Years
  • 46-55 Years
  • 66-75 Years

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Ronak Shah

Associate Vice President at Future Market Insights is deeply committed to uncovering actionable insights for consumer and food and beverage players. She brings a unique blend of analysis, industry trends, and consumer behavior to put data into perspective.

What she makes out of data becomes a delight to read. She has authored many opinions, including for publications like Process Industry Informer and Spinal Surgery News, as she understands the market pulse and consumers' shifting preferences.

She likes to bring experts to a roundtable to weigh the impact of a trend on an industry. Catch up with her discussion on the impact of AI in packaging.

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