The diving tourism market is expected to be valued at US$ 3,290.0 million in 2024. The market is expected to progress at a normal rate over the forecast period, with a CAGR of 5.5%. By 2034, the value of the market is forecasted to have inflated to US$ 5,630.0 million.
The diving tourism market is experiencing growth as tourism companies combine diving activities with other tourist attractions to appeal to consumers. Social media influencers are also influencing more people to explore diving sites. Diving is now not only popular for unique and thrilling experiences such as scuba diving and deep-sea snorkeling but also among professionals and amateurs who are interested in marine biology.
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Diving service providers are integrating technology such as sensors and data analysis to enhance the diving experience. The development of new diving hotspots is expanding the scope of the market. The proliferation of diving professionals and diving classes is also enhancing the profile of diving tourism.
Despite the efforts made by diving equipment manufacturers and professionals to ensure safety, some consumers still have safety concerns. Additionally, the diving tourism market demand is limited to individuals who are afraid of water. Thus, the demand for diving takes a nosedive in certain quarters.
“The development of new diving hotspots is being aided by social media. Through collaborations or independently, social media influencers are making consumers knowledgeable and whetting their appetites about unexplored diving locations. Thus, social media is set to play a more prominent role in the future of the market,” says an analyst at FMI.
Key Takeaways from the Diving Tourism Market
- The diving tourism market is anticipated to be US$ 3,290.0 million in value in 2024.
- Domestic tourists are the top type of tourists in the market. For 2024, domestic tourists are expected to account for 56.0% of the market share.
- 26-35 years is the prominent age group in terms of consumers. For 2024, tourists aged 26-35 years are anticipated to account for 39.0%.
- India is a promising country for the market. The CAGR for India over the forecast period is forecasted to be 10.3%.
- China is another Asian country poised to be lucrative for the market. For the 2024 to 2034 period, the CAGR for China is pegged at 9.5%.
- The market is expected to register a CAGR of 4.7% in Canada over the forecast period.
Competition Analysis of the Diving Tourism Market
Offering discounts, package deals, and other promotional tactics are practiced by market players. Geographical expansion is a key concern for market players. Some of the prominent companies in the market include The Natural Travel Collection Ltd, PADI Travel, Dive The World, and Fly & Sea Dive Adventures.
Recent Developments in the Diving Tourism Market
- In 2023, Panambur Beach in India, the site of a shipwreck, was transformed into a scuba diving destination.
- Also in 2023, the Hopa Blue Road Project identified 43 points suitable for diving tourism in the Black Sea.
Who is winning?
Leading manufacturers of diving tourism are focusing on smart promotional strategies, advertisements, and new diving destinations to improve sales in the market.
Major players:
- The Natural Travel Collection Ltd
- PADI Travel
- Dive The World
- Fly & Sea Dive Adventures
- World Dive and Sail International
- Ultimate Dive Travel
- Hidden Depths Dive Tours
- Project Expedition
- Scuba Travel
- Bluewater Travel
- Entrada Travel Group
- Island Expeditions Company Limited
- Pro Dive Cairns
- Dive Adventures
- Liveaboard Adventures
- National Geographic Expeditions
- Deep Blue Adventures
- Caradonna Adventures
- Advanced Diver Mexico
- Asia Diving Vacation
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Global Diving Tourism Market by Category
By Diving Type:
- Drift Diving
- Deep Diving
- Wreck Diving
- Others
By Diver Type:
- New Diver
- Casual Diver
- Active Diver
- Professional Diver
By Booking Channel:
- Phone Booking
- Online Booking
- In Person Booking
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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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