APAC Heart Health Functional Food Market: Forecasted to Amplify to US$ 913 Million by 2033

The market for functional foods for heart health in the APAC region has a share of the market worth US$ 477.6 million in 2022, and it is anticipated to rise at a steady CAGR of 6.3% from 2023 to 2033 to reach US$ 913 million in market value.

Heart health supplements are getting more popular as people become more health conscious. People may be puzzled which supplements to take because there are so many different types on the market. Some of the most popular supplements for heart health include CoQ10, fish oil, and magnesium.

Over the forecast period, more consumers are likely to prioritise preventative treatment over curative therapy, resulting in a significant increase in demand for heart-healthy functional foods in APAC. The latter portion of the forecast timeframe indicates that this market has significant growth potential. It is expected that strict government rules and restrictions on the production of heart-healthy foods will hinder market growth. There are gaps in the rigorous regulatory structure governing these items, and modifications are being implemented despite rising demand for nutraceuticals and functional meals.

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Key Takeaways from the Market Study

  • The market value of the APAC heart health functional food market was estimated to be US$ 431.1 million in 2018.
  • Sales in the APAC heart health functional food market increased significantly between 2018 and 2022, with a CAGR of 2.6%.
  • Breakfast cereals accounted for 45.8% of the APAC market in 2022.
  • Through 2033, functional foods are anticipated to continue to dominate the Japanese market for heart health, growing at a rate of around 6.2% per year.
  • The Indian market for functional foods for heart health would hold a 21.9% market share in 2022.
  • The Chinese market for functional foods for heart health is anticipated to rise from 2023 to 2033.

“The APAC heart health functional food industry is a market for food items designed primarily to support cardiovascular wellness and lower the risk of heart disease among regional consumers, thereby propelling the growth.” Nandini Roy Choudhury, Client Partner at Future Market Insights

Competitive Landscape

The need for functional foods for heart health has grown in recent years with rising health consciousness. Manufacturing enterprises are likewise keen on expanding their market presence through the development of new goods and the expansion of current plants. The following are some significant advancements in APAC heart health functional food industry:

  • Probiotics, omega-3 fatty acids, and folic acid supplements are among the items that GM Pharm offered on the online shopping platform Rakuten in October 2019. One of the top companies in Japan is Rakuten, and GM Pharm has high aspirations for proving that functional health products from Korea are recognized in Japan. Health functional food supplements are the primary focus of the medical researchers as well as pharmacists of GM Pharm.
  • A new cereal from Kellogg was introduced with the goal of providing a 3-in-1 boost to intestinal health. The finest ingredients in Happy Inside’s morning cereal are combined with prebiotics, fiber, and probiotics to promote complete digestive health. The breakfast division of Kellogg is taking the next step towards functional meals with this new introduction. Producing and marketing ready-to-eat cereal along with convenience meals is the business of Kellogg Co. (Kellogg). Cereals, crackers, cookies, savory snacks, toaster pastries, frozen waffles, fruit-flavored snacks, cereal bars, and vegetable meals are all included in its product line.

More Valuable Insights Available

Future Market Insights offers an unbiased analysis of the global APAC heart health functional food market, providing historical data for 2018 to 2022 and forecast statistics from 2023 to 2033.

To understand opportunities in the APAC heart health functional food market, the market is segmented based on type (breakfast cereals, dairy products, edible oils, nutritional bars and others), and distribution channel (hypermarkets, supermarkets, departmental stores, grocery/ retailers) across seven major countries (India, China, Japan, Singapore, Indonesia, Thailand, and Malaysia).

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Key Segments Profiled in the APAC Heart Health Functional Food Market

By Type:

  • Breakfast Cereals
  • Dairy Products
  • Edible Oils
  • Nutritional Bars
  • Others

By Distribution Channel:

  • Hypermarkets
  • Supermarkets
  • Departmental Stores
  • Grocery/ Retailers

By Country:

  • India
  • China
  • Japan
  • Singapore
  • Indonesia
  • Thailand
  • Malaysia

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Ronak Shah

Associate Vice President at Future Market Insights is deeply committed to uncovering actionable insights for consumer and food and beverage players. She brings a unique blend of analysis, industry trends, and consumer behavior to put data into perspective.

What she makes out of data becomes a delight to read. She has authored many opinions, including for publications like Process Industry Informer and Spinal Surgery News, as she understands the market pulse and consumers' shifting preferences.

She likes to bring experts to a roundtable to weigh the impact of a trend on an industry. Catch up with her discussion on the impact of AI in packaging.

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