Toast to a Lucrative Future: Wine Tourism Market Booms at 13.1% CAGR, Reaching US$ 47.5 Million by 2033

Wine Tourism Market
Wine Tourism Market

As per the latest data released by Future Market Insights (FMI), the wine tourism market is estimated to reach ~US$ 13.9 Million in 2023 and is projected to reach ~US$ 47.5 Million by 2033, at a CAGR of 13.1% from 2023 to 2033.

The wine tourism market is experiencing steady growth driven by increasing interest in wine, experiential travel, and the rise of culinary tourism. Wine tourists are seeking educational experiences to deepen their knowledge and appreciation of wine, leading to the trend of wine education and experiential learning.

Sustainability and responsible tourism practices are gaining importance in the industry, and technology is being integrated to enhance the visitor experience. However, wine tourism is influenced by seasonal and weather conditions, and regulatory challenges can pose restraints on tour providers.

Find an overview of this market in this Sample report available in PDF format @

Looking towards the future, emerging wine regions present new opportunities for unique experiences. Personalization and customization will likely become more prevalent to cater to the diverse preferences of wine enthusiasts. Advancements in technology, such as augmented reality and virtual reality, are expected to further enhance the wine tourism experience. Despite the promising prospects, challenges related to seasonality, regulations, and sustainability practices will need to be addressed.

Key Takeaways:

  • Global wine tourism generated a revenue of US$ 13.9 Billion by the end of 2023 the Wine tourism market is estimated to reach around US$ 47.5 Billion in 2033.
  • Online booking channel brings most of the bookings for wine tourism and expected to increase at a CAGR of 13.1% during the forecast period.
  • US dominated the global wine tourism market and contributed the major share of 17.1% in 2022
  • The 46-55 years age group dominated the global market with a share of 23.1% in 2022.

“The wine tourism market aligns with evolving consumer preferences and holds great potential for growth and innovation in the years to come, says an analyst at FMI.

Who is winning?

Leading players in Wine Tourism Market are Wine Paths, Zephyr Tours, Abercrombie & Kent, Intrepid Travel, BKWine Tours, Grape Escapes, Cellar Tours, The Wine Tour Booking, Wine Lovers Tours,, Wine Tourism Australia, BK Tours & Travel, Wine Paths, BKWine, and BKWine Magazine among others.

Gain Immediate Access to Detailed Market Insights:

Market by Categorization:

By Activity Type:

  • Winery Visits and Tastings
  • Wine Trails and Routes
  • Wine Festivals and Events
  • Wine Education and Workshops
  • Others

By Direct Suppliers:

  • Airlines
  • Hotel Companies
  • Tour Operators

By Indirect Suppliers:

  • OTA (Online Travel Agency)
  • Traditional Travel Agencies
  • TMCs (Travel Management Companies)
  • Aggregators

By Age:

  • Under 15 years
  • 16-25 years
  • 26-35 years
  • 36-45 years
  • 46-55 years
  • Over 55 years

By Demographic:

  • Male
  • Female

By Nationality:

  • Domestic
  • International

By Booking Channel:

  • Phone Booking
  • Online Booking
  • In Person Booking

By Tour Type:

  • Individual travel
  • Professional Groups
  • Group travels

By Country:

  • The U.S.
  • Canada
  • Brazil
  • Mexico
  • Germany
  • The U.K.
  • France
  • Spain
  • Russia
  • India
  • China
  • Japan
  • Malaysia
  • Singapore
  • Australia
  • UAE
  • KSA
  • Italy
  • Qatar
  • Oman
  • ROW

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Ronak Shah

Associate Vice President at Future Market Insights is deeply committed to uncovering actionable insights for consumer and food and beverage players. She brings a unique blend of analysis, industry trends, and consumer behavior to put data into perspective.

What she makes out of data becomes a delight to read. She has authored many opinions, including for publications like Process Industry Informer and Spinal Surgery News, as she understands the market pulse and consumers' shifting preferences.

She likes to bring experts to a roundtable to weigh the impact of a trend on an industry. Catch up with her discussion on the impact of AI in packaging.

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