The global squash drink market is forecasted to be valued at US$ 1,563.5 million by 2033, up from US$ 1,069 million in 2023, advancing at a CAGR of 4% during the forecast period.
The growing popularity among consumers of plant extracts and botanical ingredients in their beverages is expected to surge the demand for squash. The availability of squash drinks on both online and retail platforms, as well as the growing awareness of the benefits of consuming squash, is likely to generate revenues for the market. However, the increased preference for other fruit-based drinks or freshly prepared fruit juice is expected to hinder the market size.
Squash drinks are well-liked because of their flavorful refreshment and adaptability depending on the fruits or vegetables used in their preparation. Also, squash drinks have varying nutritional profiles and health advantages as they are made from a base of tropical fruits, berries, or citrus fruits.
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The presence of essential nutrients including vitamin A, vitamin E, antioxidants, and other nutritional components has also increased the popularity of such drinks during the pandemic period. Growing awareness regarding the overall health advantages of consuming squash drinks is also driving the sales of squash drinks after the pandemic period.
The specific health benefits can vary depending on the fruits or vegetables used in its preparation limiting the emerging trends in this market. In addition to this, the possibility of additional components such as sugar syrup, preservatives, and coloring agents in squash drinks can reduce their consumption.
Key Takeaways from the Squash Drink Market Study Report
- The United States alone accounted for one-fourth of the total volume of squash drinks consumed on a global basis in the year 2022.
- Europe, as a whole, accounted for 28.3% of the total squash drink produced globally in the year 2022. Germany is figured out to be the leading producer of squash drinks in this region with a global share of 2.9%.
- The demand for squash drinks in the United Kingdom is anticipated to progress at a CAGR of 7% from 2023 to 2033.
- Though the production capacity for squash drinks in China is high than other countries in Asia Pacific its CAGR could be only 5.8% through 2033. Meanwhile, the production and sales of squash drinks in India are projected to advance at a surprising 16.3% during this period.
- Australia is another notable country in Asia Pacific with ample resources for squash drinks production and it contributed 3.1% global revenue share in 2022.
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Competitive Landscape for the Squash Drink Market Players
The competitive landscape is continuously changing, with new businesses joining the market and established businesses innovating to keep ahead of the competition. According to FMI, the sales of squash drinks in the last few years have surged significantly than expected with the rising demand for non-alcoholic beverages. Moreover, squash drinks have also emerged as a refreshing alternative to standard carbonated and sugary beverages, which consumers are increasingly looking for these days.
Key Market Participants of the Squash Drink market:
- Robinsons- The original Robinsons squash was first created in 1934, with a combination of British barley and citrus fruits.
- Britvic PLC. – They are a dynamic soft drinks company. They offer a range of family favorites and global premium brands.
- Unilever plc. – Established over 100 years ago, they are one of the world’s leading consumer goods companies.
- The Coca-Cola Company – They are a multinational beverage corporation in America, best known as the producer of Coca-Cola. The sugary drink was invented in 1886 by pharmacist John Stith Pemberton.
- PepsiCo Inc. – They are an American multinational food, snack, and beverage corporation formed in 1965, and headquartered in Harrison, New York.
Other Market Players in the Squash Drink Market
- Assis
- Prigat
- Primor
- Rasna
- Sunquick
- Harboe’s Brewery
- Hamdard
- Tovali Limited
- J Sainsbury plc.
- Nichols plc.
- Suntory Holdings Ltd.
- Carlsberg Breweries A/S
- Belvoir Fruit Farms Ltd.
- Dr. Pepper Snapple Group
- Harboe’s Brewery
- YUVA KFT
- Simpsons Beverage Supply Co. Ltd.
- Tovali Ltd.
- Apollo Fruit Products
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Recent Developments in the Squash Drink Market
- In July 2020, Ribena Raspberry and Rhubarb squash was launched in 600 ml squash bottles.
- In April 2022, Britvic augmented its Robinsons beverage offering with the introduction of Beneficiary drops, on-the-go vitality, peach, mango, vitamin-enhanced squash drops, etc.
Key Segments Profiled in the Squash Industry Survey Report
Squash Drink Industry Segment by Type:
- Orange Squash
- Lemon Squash
- Blueberry Squash
- Mixed Fruit
- Other Product Types
Squash Drink Industry Segment by Distribution Channel:
- Hypermarkets or Supermarkets
- Departmental Stores
- Retailers
- eCommerce
Squash Drink Industry Segment by Region:
- North America Market
- Latin America Market
- East Asia Market
- South Asia and Pacific Market
- The Middle East & Africa (MEA) Market
- Europe Market
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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