Beach towels are an essential part of that idyllic beach experience, and the market for these summertime staples is a veritable goldmine, projected to reach a sunny US$ 39.42 million by 2033. Here’s why you should dive into this market and make a splash:
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The Rise of the Beach Bum: Travelers are increasingly prioritizing beach vacations, fueling the demand for beach towels. Position your brand as the perfect companion for their seaside adventures and capture a share of this growing market.
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Beyond Just Drying Off: Beach towels offer more than just post-swim comfort. They’re a platform for changing clothes, creating a personal space on the sand, and even picnicking. Highlight the versatility of your towels and their role in creating a complete beach experience.
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A Spectrum of Styles: From vibrant colors to classic patterns, beach towels come in a vast array of options. Offer a diverse range of designs to cater to every taste and personality, ensuring your brand has something for everyone.
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The E-commerce Tide is Rising: Consumers are flocking to online platforms for beach towel purchases. Embrace e-commerce by creating a user-friendly online store, offering high-quality product images, and leveraging targeted advertising to reach your ideal customer.
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Riding the Digital Wave: The beach towel market is experiencing a significant shift towards online sales. By capitalizing on this trend, you can reach a wider audience, bypass geographical limitations, and offer a convenient shopping experience.
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More Than a Purchase, an Investment: Beach towels are often seen as an investment in relaxation and fun. Showcase the quality and durability of your towels, positioning them as long-lasting companions for countless beach trips to come.
The beach towel market isn’t just about selling a piece of fabric – it’s about selling a feeling. By offering stylish, high-quality towels, embracing e-commerce opportunities, and capitalizing on the growing popularity of beach vacations, you can position your brand as a leader in this sunny and profitable market.
Beach Towels Market: – Market Dynamics
Nowadays, the sales of each product are shifting from traditional shops to the internet. This can be credited to the rise of e-commerce sites globally. According to research stats for every US$ 5 spent on beach towels, US$ 1 was spent online. Over the last few years the sales of online beach towels has been doubled.
Customers usually prefer buying beach towels online as it offers customers an option of choosing towels from a huge number of varieties and among a huge number of brands. Even online purchase can offer customers with huge discounts and credit points. Thus the rise in online channel sales would drive the growth of the beach towel market.
Rising innovation in terms of quality and design of Beach Towels would propel the market growth
Various fabric companies are trying new innovations on the fabrics used for designing beach towels. Various companies are even using recycled fabric to make the towel eco-friendly, sand repellent, antimicrobial, lightweight and rapid drying in features.
The innovative fabrics used in towels allow sand to slip easily off, without becoming lodged in the fibers like a traditional cotton towel.
Moreover, companies are trying to develop towels that can hold three times its weight in water and is ultra-portable so that full-sized towel can be folded up to the size of a large burrito, making it the perfect towel for travelling, when space is at a premium. Thus the rise in innovations in fabrics used to design towels would propel that market growth in the coming years.
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Beach Towels Market: – Key Players
Key players in the beach towels market are focusing on product innovation and strategic partnerships with the technology vendors to collaborate for offering high quality beach towels. The major players offering beach towels include
- Laguna Beach Textile
- Dock & Bay
- Snappy Towels
- Tofino Towel Co.
- Canningvale
- Round Towel Co
Key Segmentations
By Shape
- Rectangular
- Round
- Others
By Size
- Large
- Extra Large
By Fabric Type
- Cotton Velour
- Microfiber
- Chamois
- Others
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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