The blender market is whirring its way to a projected US$ 4.79 billion by 2033, fueled by a variety of factors. Here’s a look at the ingredients driving this growth:
- Women Power Up the Kitchen: As more women join the workforce, their increased spending power translates to a demand for time-saving kitchen gadgets like blenders.
- Healthy Habits Take Root: Growing health consciousness is leading people to prioritize nutritious meals made at home, and blenders are a perfect tool for creating healthy drinks and smoothies.
- Space Saving, Power Blending: Shrinking living spaces, especially in urban areas, have led to a surge in popularity of compact, handheld blenders, overtaking their bulkier countertop cousins.
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- Innovation Blends with Demand: Consumers are looking for smarter, more versatile blenders, prompting manufacturers to invest in R&D. Leading brands like Philips are leading the charge with features like blade advancements for smoother results.
- Immersion Innovation: The market is seeing a rise in novel blender types like immersion blenders, catering to the demand for portable and efficient options.
- North America’s Healthy Blend: Consumers in North America, particularly the US, are embracing healthier diets with a focus on nutritious foods. This trend translates to a growing demand for portable blenders that fit perfectly into their lifestyle.
- Asia Blends in with Growth: Emerging economies in Asia-Pacific are expected to be major consumers of blenders, driven by rising disposable incomes and a growing appetite for tech-savvy appliances.
- E-commerce Spices Up Sales: The booming e-commerce industry in countries like China and India is making it easier for people to buy kitchen gadgets, further propelling blender sales in the region.
- A Fragmented Market with Big Blenders: The global blender market is a competitive landscape with established international and regional players. While global giants focus on expanding their reach, regional players face challenges in terms of cost, innovation, and product quality.
- Blending Up a Brand Strategy: Leading brands are employing strategic maneuvers like mergers, acquisitions, product launches, and continuous development to stay ahead of the curve and build a loyal customer base.
Key Players:
- Omega
- Braun
- Panasonic
- Breville
- Midea
- Kuvings
- Philips
- Deer
- ACA
- Supor
- Joyoung
Drivers of the Blenders Market
The rising numbers of women in the global workforce has been one of the key drivers of the blenders market. This is since it has caused a rise in the average disposable incomes of households and meant that women are required to cut-down the time spent in the kitchen.
Growing health consciousness has also been a driver for the blenders market as more people are keen on making healthy beverages and foods at home, rather than depending on processed and packaged foods.
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Regions and Countries Analyzed in the Report
- North America (USA, Canada)
- Latin America (Mexico, Brazil, Rest of LATAM)
- Europe (Germany, the United Kingdom, France, Italy, Spain, Poland, Russia, Rest of Europe)
- East Asia (China, Japan, South Korea)
- South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
- Oceania (Australia, New Zealand)
- Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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