The global tortilla market is poised for substantial growth, with projections indicating a rise from US$ 45,163.7 million in 2024 to a staggering US$ 75,309.4 million by 2034, boasting a steady CAGR of 5.2% over the forecast period.
The tortilla sector is well-known across Latin America. Latin America will dominate the worldwide tortilla market in 2021, owing in part to the rapidly rising Hispanic population in the US. More than 94% of tortillas made or prepared in nations such as Mexico use corn as the primary basic material.
When compared to other variants such as tortilla chips, taco shells, tostadas and corn tortillas, flour tortillas have a comparatively high value share of the global tortillas market. Tortilla chips, on the other hand, are expected to rise significantly in the next years.
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According to studies, tortillas in the form of on-the-go snacks are becoming more popular as demand for Mexican cuisine such as tortillas, nachos, enchiladas, tacos, and tamales rises, particularly in North and Latin America. Busy lifestyles, decreasing health conditions, and an increasingly urban working population have all contributed to an increase in tortilla consumption for convenience.
Furthermore, an in-depth consumer sentiment analysis shows that more than 40% of consumers buy tortilla products on a weekly basis, and +50% buy from modern trade stores such as hypermarkets and supermarkets, owing to the product’s convenient availability at acceptable pricing. Tortilla flour-based products, which are one of the most popular Mexican cuisines, are increasing popularity among its target clients in the foodservice industry.
Traditional Tortillas in New Convenient, Flavored Formats to Push Global Adoption
The global tortilla market has witnessed a surge a surge in the launch of new products containing innovative flavors over the last couple of years. Moreover, organic or gluten-free new products are being increasingly adopted in Americas, primarily attributable to the rising demand for the product, with added health benefits. The launch of these new flavored products is expected to have a positive impact on the market, thereby fueling the growth of global tortilla market during the forecast period.
Moreover, significant growth in organized retailing in the form of hypermarket and specialty markets, which are more likely to make savory snacks popular among the consumers, will significantly drive the adoption of tortillas in the coming years.
Key Food Manufacturers Adding New Features to Tortillas to Expand Consumer Base
In new food formulations, key food manufacturers including Cargill and AB Mauri are leveraging the significant growth in the consumption of tortillas and have come up with new features added to tortillas. Cargill has developed a number of whole grain, low-fat tortilla prototypes in an effort to capture a slice of the growing U.S. market for healthy bread alternatives.
With their new patent technology, AB Mauri has developed reduced-fat tortillas, paving way for manufacturers to attract growing base of health conscious consumers. The company’s new patented technology enables manufacturers to develop reduced fat, reduced sodium, wheat-based tortillas. Already widely adopted in American market, AB Mauri has been strategizing on implementing the same patented technology in the European markets as well.
Moreover, FDA approvals for folic acid fortification of corn masa flour, allowing manufacturers to add up to 0.7 milligram of folic acid per pound of corn masa flour, has opened up new opportunities for manufactures to explore new food formulations. Key food manufacturer Bunge, offers corn masa flours and a wide variety of shortenings to help create products that meets all consumer demands.
Market Segments Covered in Tortilla Industry Analysis
Product Type :
- Tostadas
- Taco Shells
- Corn Tortilla
- Flour Tortilla
- Tortilla Chips
Source :
- Corn
- Wheat
Processing Type :
- Fresh
- Frozen
Distribution Channel :
- Online
- Offline
- Supermarkets
- Convenience Stores
- Others
Region :
- North America
- Latin America
- Europe
- South Asia
- East Asia
- Oceania
- MEA
Methodological Excellence
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Key Questions Answered in the Report
- How much is the Tortilla market current worth?
Currently Tortilla market is worth more than US$ 26,394.9 Mn (2021).
- At what CAGR is the market expected to grow?
Tortilla consumption is expected to grow at a CAGR of around 3.4% during the period 2021-2031.
- How was the performance in the last five years?
In terms of revenue, Tortilla grew at a CAGR of around 2.3% during 2016-2020.
- What are the key trends boosting Tortilla sales?
The growing awareness of health consciousness among customers in the global market has propelled the industry’s expansion in the worldwide market. The utilisation of tortillas in the wrappers is another element driving this market’s global expansion.
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