The Small Breed Dog Food Market Booming Millennials’ preference for small, apartment-friendly dogs is driving demand for specialized food

small breed dog food market
small breed dog food market

A recent research by Future Market Insights estimates that by the end of 2023, the global small breed dog food market is estimated to be valued at US$ 35 million, increasing from 2023 to 2033 at a compound annual growth rate (CAGR) of 4.5%. By the end of the evaluation year, it is projected that sales of small breed dog food will total US$54.35 million. The small breed dog food market is somewhat niche and expanding swiftly since owners of tiny breed dogs must give their pups food designed for dogs weighing less than 20 pounds. The market is supported by the following sources:

Small breed dogs are becoming more and more popular among millennials to adopt or own since they exhibit remarkable compatibility with the evolving lifestyle of the working population. The pet food industry is directly impacted by this, and as a result, small breed dog food consumption is expanding at a healthy rate.

Discover areas for growth! Check out our printable PDF sample report for useful information on market drivers and trends @

Around the world, younger millennial pet parents are adopting the practise of delaying house purchase and remaining with condos or apartments. This is a crucial component of the younger generation’s evolving way of life, which in turn has a significant influence on the trends of pet ownership.

Specialty and Premium Offerings in Small Breed Dog Food industry See Growing Demand

Increasing growth of the pet food industry is giving rise to new trends, and the growing culture of pet parenting is contributing to the boosting the popularity of these trends. Pet parents from the millennial generation are becoming more and more alert about the needs and requirements vis-a-vis nutrition for their small breed dogs.

Catering to these needs, leading players in the small breed dog foods market are devising new business strategies. Launching premium and specialty dog food products for small breed dogs is emerging as a popular trend in the market, as end users are choosing products critically to suit the nutritional needs of their dogs.

Pet owners are experimenting with the diet recipes and are also willing to spend more on the same, and this is triggering market players to introduce specialty dog food products with unique diets such as raw diets, home-cooked pet meals, and grain-free diets.

Introducing Innovative Flavours and Ingredients – An Emerging Trend

Leading players in the small breed dog food Industry are taking a lead in the global landscape by concentrating their brand strategies around product innovation. Growing attention towards nutrition as well as palatability of pet food products is triggering the trend of innovating around the ingredients as well as flavours of small breed dog food products.

Furthermore, the sales of small breed dog food with freeze-dried and grain-free ingredients are also booming around the world. Such ingredients in small breed dog foods that can keep small dogs fuller for a longer period of time are becoming prevalent in the market.

Manufacturers will continue to invest their efforts in introducing unique and healthier ingredients to expand their offerings and gain an edge in the small breed dog food Industry

Small Breed Dog Food Industry: Region-wise Analysis

Based on the geographical factors, the small breed dog food Industry is broadly segmented into seven regions – North America, Latin America, Europe, East Asia, South Asia, Oceania, and Middle East & Africa.

With the increasing growth of the pet food market in the United States, the growth prospects of the small breed dog food Industry in North America.

Pet parents in the region are gaining more awareness about the distinct health conditions and nutritional needs of small dogs that are different that normal-sized or large dogs.

Small breed dog owners in the region are more inclined towards dog food products that are both scrumptious as well as nutritional. This is expected to drive major trends in the European market for small breed dog food in the coming years.

Remain aware and in the know. Make contact with our analysts @

Small Breed Dog Food Industry Competitive Landscape

  • Blue Buffalo Company
  • Diamond Pet Foods
  • WellPet LLC
  • Mars Petcare
  • The J.M. Smucker Company
  • PetGuard
  • Nestlé
  • Beaphar
  • Central Garden & Pet
  • Colgate-Palmolive Company
  • Harringtons.

Mars Petcare – an American global manufacturer of confectionery, pet food, and other food products and a provider of animal care services – is a leading player in the pet food industry. The company has nearly 28 pet food brands for cats, dogs, horses, fish, and birds, including Cesar®, IamsTM, Whiskas®, and EukanubaTM.

Blue Buffalo – a leader in premium quality, all-natural pet nutrition based in Connecticut, USA – offers healthy, natural, and holistic pet foods & treats. The company also provides grain-free pet food products for kittens or puppies or for adult or senior pets, along with the products with protein-rich or limited ingredients for various needs such as joint health, weight control, skin and coat health, and digestive care foods, as well as treats.

WellPet LLC – a leading pet care production company that offers grain-free protein-focused formulas, biscuits, and nutritional pet food products.  The company manufactures as well as supplies pet food products worldwide, and the company’s flagship brands include Wellness, Old Mother Hubbard, Holistic Select, and Eagle Pack.

Grow sensibly: Our assessment of specific opportunities prepares you for a confident market debut @

Regions and Countries Analyzed in the Report

  • North America (U.S., Canada)
  • Latin America (Mexico, Brazil, Rest of LATAM)
  • Europe (Germany, U.K., France, Italy, Spain, Poland, Russia, Rest of Europe)
  • (China, Japan, South Korea)
  • South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
  • Oceania (Australia, New Zealand)
  • Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)

Small Breed Dog Food Market: Segment Analysis

The small breed dog food market can be segmented on the basis of the following:

By Food Type

  • Wet Food
  • Dry Food
  • Treats & Snacks
  • Frozen Food

By Flavor Type

  • Chicken
  • Beef
  • Lamb
  • Turkey
  • Fish
  • Others

By Price Range

  • Mass
  • Premium

By Sales Channel

  • Wholesalers/Distributors
  • Convenience Stores
  • Pet Specialty Stores
  • Modern Trade
  • Pharmacy/ Drug Stores
  • Online Retailers
  • Others

About Future Market Insights, Inc.

Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.


Future Market Insights Inc.
Christiana Corporate, 200 Continental Drive,
Suite 401, Newark, Delaware – 19713, USA
T: +1-845-579-5705
For Sales Enquiries:
Browse Other Reports:
LinkedIn| Twitter| Blogs

About the Author

Ronak Shah

Associate Vice President at Future Market Insights is deeply committed to uncovering actionable insights for consumer and food and beverage players. She brings a unique blend of analysis, industry trends, and consumer behavior to put data into perspective.

What she makes out of data becomes a delight to read. She has authored many opinions, including for publications like Process Industry Informer and Spinal Surgery News, as she understands the market pulse and consumers' shifting preferences.

She likes to bring experts to a roundtable to weigh the impact of a trend on an industry. Catch up with her discussion on the impact of AI in packaging.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may also like these