Wrapped in Growth: Gift Paper Market Targets US$ 6.3 Billion by 2032 with a 3.9% CAGR Journey | Future Market Insights,Inc.

The global gift paper market is projected to reach a value of US$ 6.3 Billion by the end of 2032, with sales growing at an average CAGR of 33.9% for the forecast period of 2022 to 2032. Gift paper market is predicted to reach an estimated US$ 4.3 Billion by the end of 2022. The primary market driver for the gift paper market is the needs and preferences of consumers.

Gift papers are usually made from kraft paper material. This kraft paper material has high tear resistance, good strength, and is sustainable. Kraft papers are made from a process that requires the conversion of the chemical of wood into wood pulp. Since kraft paper doesn’t add much weight to the product, using it makes gift wrapping easier and keeps the shipping costs to a minimum. Thereby fueling the sales of the product in the global market.

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Multiple industrial and commercial sectors also use kraft paper because of its strength and high tear resistance. Kraft paper mostly finds application in packaging, wrapping individual products, bundling, and eco-friendly business cards and gift wrapping. Since kraft paper is environmentally friendly and is made from recycled waste pulp that can be recycled and reused, it is gaining traction among both manufacturers and customers due to the rising emphasis on the usage of eco-friendly products.

Changing consumer preferences and an overall inclination for customization are likely to supplement market expansion over the forecast period. The surging demand for gift papers can be attributed to the customization of gift wrappers as per the need and preferences of the consumers. Moreover, due to rising concerns for the environment and growing demands for sustainability, customers are more inclined towards eco-conscious and environment-friendly products.

This further propels the gift paper market. Again, the prevailing trend of customized print on gift paper and more pleasing designs will likely produce opportunities for growth in the market. Most businesses in the market have expanded their offerings and prompted customers to customize and personalize their own prints. The rapid growth and development of e-commerce companies are also anticipated to fuel sales in the market over the assessment period.

“Rising adoption of sustainable and customized gift-wrapping paper is expected to augment the sales of gift papers over the forecast period,” says an FMI analyst. 

Key Takeaways:

  • Growing demand for customized gift-wrapping paper to boost market possibilities.
  • Eco-friendly nature of kraft paper to propel market growth.
  • Inclination for reusable gift wrapping to push market sales in the U.S.
  • Gift paper market in India is predicted to reach US$ 442.9 Mn over the assessment period.
  • Based on material type, kraft paper is likely to continue its market domination, with sales growing at 3.4% CAGR.
  • By packaging type, the primary packaging solution is leading the market with demand growing at 3.7% CAGR.

Competitive Landscape 

DS Smith PlcOji Paper Co., Ltd., Smurfit Kappa Group Plc, Stora Enso Oyj, Nippon Paper Group, Inc., HighPoint Packaging, Twin Rivers Paper Company, Kraft Wrap Inc., Madico, Inc., and The Paper Company India among others are some of the major players in the gift paper market that are profiled in the full version of the report.

In a competitive market, gift papers market players are using different strategies like collaborations, mergers, and acquisitions. These businesses are concentrating on product development and innovation to extend their product portfolios to cater to all the needs and demands of consumers. They also employ advertising tactics on social media to enhance sales.

More Insights into the Gift Papers Market Report

In its latest report, FMI offers an unbiased analysis of the global gift paper market, providing historical data from 2015 to 2021 and forecast statistics for the period 2022 to 2032. To understand the global market potential, growth, and range, the market is segmented based on material type (kraft paper, recycled paper, bleached paper, unbleached paper), packaging (primary, secondary), sales channels (hypermarket/ supermarkets, online sales, departmental/ convenience/ discount stores, others (independent/ specialty stores)), and region.

According to the latest FMI reports, based on regional growth, the gift paper market in the U.S. is anticipated to present considerable growth due to the increasing demand for reusable gift wrapping paper. Sales in the regional market is expected to grow at a stagnant CAGR of 1.5% over the forecast period. Easy access to community-based paper recycling programs is likely to further propel the regional market.

Report Customization available

Gift Paper Market by Category


  • Kraft Paper
  • Recycled Paper
  • Bleached Paper
  • Unbleached Paper


  • Primary
  • Secondary

Sales Channel:

  • Departmental/Convenience/Discount Stores
  • Hyper/Supermarket
  • Online Sales
  • Others (Independent/Specialty Stores)


  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Middle East & Africa
  • Oceania

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI is the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Ronak Shah

Associate Vice President at Future Market Insights is deeply committed to uncovering actionable insights for consumer and food and beverage players. She brings a unique blend of analysis, industry trends, and consumer behavior to put data into perspective.

What she makes out of data becomes a delight to read. She has authored many opinions, including for publications like Process Industry Informer and Spinal Surgery News, as she understands the market pulse and consumers' shifting preferences.

She likes to bring experts to a roundtable to weigh the impact of a trend on an industry. Catch up with her discussion on the impact of AI in packaging.

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