Black Friday Packaging Market Analysis: Industry worth US$ 1.5 Billion by 2032

Black Friday packaging refers to the special packaging designs and materials used by retailers and businesses during the Black Friday sales period. Black Friday is a popular shopping event that occurs annually the day after Thanksgiving in the United States and marks the beginning of the holiday shopping season. Businesses often use unique packaging strategies to attract customers, increase sales, and create a memorable shopping experience during this time.

In 2021, the global Black Friday Packaging Market exceeded the US$ 800 Million mark, and its growth is projected to continue at an 8% CAGR from 2022 to 2032, ultimately aiming to achieve a valuation of US$ 1.5 Billion by the close of 2032.

Black Friday, an annual shopping extravaganza, has evolved beyond merely offering great discounts. Today, it’s about creating memorable shopping experiences. One of the key aspects contributing to this experience is packaging. In this article, we’ll delve into the Black Friday Packaging Market, exploring trends, strategies, and insights that can help your business stand out during this retail juggernaut.

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Demand Drivers

The increasing appetite for sustainable and environmentally conscious packaging across diverse end-use sectors stands as a pivotal driver propelling the global biodegradable packaging market. The proactive implementation of stringent environmental regulations by governments and regulatory bodies is anticipated to serve as a compelling catalyst, fostering a sustained demand for biodegradable packaging solutions well into the foreseeable future, extending through 2032.

The shifting demographics of Black Friday shoppers have closely followed the transition to e-commerce as the primary distribution channel. The surge in e-commerce activity during Black Friday is poised to intensify the demand for packaging, as retailers prioritize the secure transportation of their products.

The digital retail landscape has significantly enhanced the appeal of product offerings, delivering a user-friendly interface that is both convenient and time-efficient. E-commerce platforms like Amazon and eBay have streamlined the process for retailers to showcase and vend their products, simplifying the consumers’ search and purchase experience on Black Friday. Additionally, these platforms have empowered retailers to leverage consumer behavior insights to tailor their marketing strategies effectively.


  1. Black Friday Sales Growth: The consistent expansion of Black Friday sales events, both online and in physical stores, is a primary driver for the Black Friday Packaging Market. Retailers increasingly invest in attractive and engaging packaging to enhance their sales and promotions.
  2. E-commerce Boom: The growth of e-commerce and online shopping has led to a surge in demand for packaging, particularly during Black Friday. Retailers are keen to deliver a memorable unboxing experience to online shoppers.
  3. Sustainable Packaging Demand: Consumers are becoming more environmentally conscious, leading to a rising demand for sustainable and eco-friendly packaging solutions during Black Friday sales. Brands are focusing on green packaging options.
  4. Seasonal Customization: Black Friday packaging offers an opportunity for brands to create seasonal and customized packaging designs, which can be a significant attraction for shoppers.
  5. Brand Promotion: Packaging plays a vital role in brand promotion during Black Friday. Eye-catching, branded packaging can leave a lasting impression on consumers, contributing to brand recognition and loyalty.

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Key Companies Profiled

  • DS Smith plc
  • Pitreavie Packaging
  • Macfarlane Group UK Ltd.

Black Friday Packaging Market by Category

By Material:

  • Paper & Paperboard
  • Plastic
  • Fabric
  • Metal
  • Glass

By Packaging Type:

  • Customized Boxes and Containers
  • Customized Bags and Pouches
  • Customized Labels
  • Customized Cans

By Distribution Channels:

  • Online Sales
  • Hyper and Super Markets
  • Specialty Stores

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Middle East and Africa (MEA)
  • Oceania

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Ronak Shah

Associate Vice President at Future Market Insights is deeply committed to uncovering actionable insights for consumer and food and beverage players. She brings a unique blend of analysis, industry trends, and consumer behavior to put data into perspective.

What she makes out of data becomes a delight to read. She has authored many opinions, including for publications like Process Industry Informer and Spinal Surgery News, as she understands the market pulse and consumers' shifting preferences.

She likes to bring experts to a roundtable to weigh the impact of a trend on an industry. Catch up with her discussion on the impact of AI in packaging.

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