Harmony for Health: Probiotic Supplements Industry Promote Digestive Well-being and Future Innovation Ways, Growth & Profit Analysis

Probiotic Supplements Industry
Probiotic Supplements Industry

According to comprehensive research by Future Market Insights (FMI), the global probiotic supplements market is slated to be valued at US$ 7,078.1 million. Between 2023 and 2033, an impressive 13.0% CAGR is likely to propel the market. This is anticipated to raise the market’s value to US$ 23,977.9 million in 2033.

In recent years, the popularity of probiotic supplements has skyrocketed around the world. This is owing to the rising awareness of the health advantages that probiotics have to offer, particularly for the digestive system.

Probiotics or ‘good’ bacteria occur naturally in the guts of humans and animals. Their activity allows the digestive system to function at its best and keep the body ticking. However, probiotic levels may dwindle in the gut due to infections and medications, and when they do, the ‘bad’ bacteria take over and wreaks havoc.

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In the quest for a balanced microbiome, probiotic supplements emerge as champions, restoring equilibrium between ‘good’ and ‘bad’ bacteria. Laden with probiotics like lactobacillus and Bifidobacterium, these supplements prove to be digestive superheroes, offering relief from issues such as diarrhea and a spectrum of digestive concerns. Additionally, some probiotic supplements showcase efficacy in addressing specific skin conditions.

The surge in sales of probiotic supplements is evident in countries like the United States, the United Kingdom, and India, with a projected global continuation of this upward trend. Proactive efforts by probiotic supplement companies to highlight product benefits have found resonance on social media platforms and various sales channels, captivating curious audiences.

While these endeavors are expected to fuel demand and propel market growth, challenges loom on the horizon. The limited scope of research on probiotics remains a prominent hurdle. Despite their potential to address specific medical concerns, questions about their safety persist. Some market players face scrutiny for bold claims that lack substantiation, prompting a call for greater transparency.

Key Takeaways:

  1. Probiotic supplements play a pivotal role in restoring the balance of bacteria in the body.
  2. Common probiotics, including lactobacillus and Bifidobacterium, are effective in alleviating digestive issues and certain skin conditions.
  3. Sales of probiotic supplements are witnessing a significant uptick in the United States, the United Kingdom, India, and globally.
  4. Probiotic supplement companies are actively engaging audiences through social media and diverse sales channels.
  5. Research limitations pose a challenge, with gaps in understanding the safety aspects of probiotics.
  6. Market players face scrutiny for bold claims, emphasizing the need for substantiated information and transparency.

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Key Takeaways from the Probiotic Supplements Market Study

  • Between 2018 and 2022, the market for probiotic supplements progressed at a CAGR of 0%.
  • The market for probiotic supplements is anticipated to reach US$ 23,977.9 million by 2033.
  • The market is likely to register a valuation of US$ 7,078.1 million in 2023.
  • The United Kingdom market is projected to grow at a steady CAGR of 1% from 2023 to 2033.
  • In terms of bacteria, the lactobacillus segment is estimated to account for a dominant share of 0% of the global market in 2023.
  • Based on distribution channel, the pharmacy stores segment is dominant and has a significant market share of 1% of the global market.

“Players in the global market for probiotic supplements are also focusing on developing prebiotics and postbiotics. Both prebiotics and postbiotics are aimed at maintaining proper probiotic levels for extended periods. Several companies are also combining prebiotics and probiotics in products known as synbiotics.”-Says an FMI Analyst

Who is Winning?

Facility expansions are seen as the most effective ways of catering to the increasing worldwide demand for probiotics. Between 2023 and 2033, FMI also anticipates companies to collaborate and make the most of social media to increase brand awareness.

Leading players in the market right now include Goerlic Pharma, Church & Dwight Co.Inc., BioGaia AB., The Clorox Company, DR. WILLMAR SCWABE GROUP, DuPont de Nemours, Inc., i-Health, Probi AB., Inc., Jarrow Formulas, Sanofi., Lifeway Foods, Inc., NOVA Probiotics, PharmaCare Laboratories, Natural Factors, Inc., and Total Nutrition, Inc.

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Probiotic Supplements Market by Category

By Bacteria:

  • Lactobacillus
  • Streptococcus
  • Bifidobacterium

By Form:

  • Tablet
  • Capsules
  • Liquid
  • Powder Premixes
  • Gummies/Chewable
  • Lozenges
  • Liquid & Gels

By Function:

  • Immunity & Digestive Health
  • Urogenital Health
  • Vaginal Health
  • Urinary Tract Infections
  • Pregnancy
  • Weight Management

By Distribution Channel:

  • Hypermarket/ Supermarket
  • Specialty Stores
  • e-Commerce
  • Pharmacy Stores

By End User:

  • Women
  • Seniors
  • Kids

By Region:

  • North America
  • Latin America
  • Europe
  • Middle East & Africa
  • East Asia
  • South Asia
  • Oceania

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Ronak Shah

Associate Vice President at Future Market Insights is deeply committed to uncovering actionable insights for consumer and food and beverage players. She brings a unique blend of analysis, industry trends, and consumer behavior to put data into perspective.

What she makes out of data becomes a delight to read. She has authored many opinions, including for publications like Process Industry Informer and Spinal Surgery News, as she understands the market pulse and consumers' shifting preferences.

She likes to bring experts to a roundtable to weigh the impact of a trend on an industry. Catch up with her discussion on the impact of AI in packaging.

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