Global barley flake demand is anticipated to be valued at US$ 7.35 Billion in 2022, forecast to grow at a CAGR of 5.87% to be valued at US$ 13 Billion from 2022 to 2032.
Barley flakes are prepared by husking the kernels of barley grain which are steamed. The steamed grains are further flattened, rolled and then dried to obtain barley flakes. The barley flakes are rich in fiber, proteins, etc., and also contains many essential minerals such as copper, manganese, potassium, selenium, etc. The barley flakes can be cooked in a similar manner like the oat flakes. Barley flakes have a low glycemic index when compared with the other grains and thus might be a suitable food option for the consumers having diabetes. The barley flakes can be mixed with the bakery products such as cookies, bread, etc., muesli, and can be also served as a hot cereal. Barley flakes have high nutritional value, nutty flavor and can be used in various food recipes which might increase its demand in the food industry.
Market Outlook:
- The barley flake market is on an upward trajectory, fueled by health-conscious trends and clean label preferences.
- Industry players are innovating with barley flakes to develop new and healthy food products, catering to the evolving preferences of consumers.
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The barley flake market is witnessing a surge in demand, driven by increasing health consciousness and consumer awareness. As consumers prioritize high nutritional value and convenient food options amidst busy lifestyles, barley flakes emerge as a fitting choice, offering rich nutrients with quick preparation times. The market is poised for growth as barley flakes align with consumer preferences for nutritious and time-efficient food solutions.
Key Drivers:
- Health Trends and Consumer Awareness:
- Rising health consciousness propels the demand for nutritious food choices.
- Barley flakes, rich in nutrients and quick to prepare, meet consumer requirements for healthy and convenient options.
- Clean Label Preferences:
- The trend towards clean label products supports the growth of the barley flake market.
- Barley flakes serve as versatile ingredients in various food products, including cookies, bread, biscuits, and breakfast cereals, attracting health-conscious consumers preferring clean-label options.
Market Challenges:
- Competition from Similar Products:
- Barley flakes face competition from popular alternatives like oat flakes.
- Oat flakes, known for their nutritional value and versatility in various food applications, pose a challenge to the widespread adoption of barley flakes.
- Limited Awareness:
- Lack of awareness about barley flakes could hinder market growth.
- Increased promotion and education about the benefits and uses of barley flakes are crucial for market expansion.
Global Market Players:
- Key players in the global barley flake market include King Arthur Flour, Shiloh Farms, Bob’s Red Mill, Honeyville, Inc., Naturally Yours, Vee Green Organic Life Care Private Limited, Helsinki Mylly Oy, Briess Malt & Ingredients Co., Rude Health, among others.
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Global Barley Flake: Key Developments
In 2018, Rude Health had launched a new product named Naked Barley Porridge which is wheat-free, organic and is made up of 100% naked barley flakes.
In 2014, Kellogg had launched a new cereal, Kashi® Organic Sprouted Grains Cereal which is made up of 100% sprouted grains such as barley, amaranth, wheat, oats, spelt and brown rice in the form of whole grain flakes.
Opportunities for Barley Flake Participants:
The improvement in the pre-treatment process might increase the nutritional value of the barley grains which can be further used for the preparation of the barley flakes. The improvement in processes such as steaming, rolling, etc. might help in developing barley flakes at a reasonable price and thus might attract the manufacturers of the food products to develop innovative products using barley flakes and therefore there might be an increase in the market of barley flakes.
Brief Approach to Research
The analysis will be done a modeling-based approach and triangulation methodology to estimate data covered in this report. A detailed Barley Flake understanding and assessment of the flavor, application and encapsulation process of the segments covered in the study is followed by carrying out a demand-side approach to estimate the sales of target segments, which is then cross-referenced with a supply-side assessment of value generated over a pre-defined period. The statistics and data are collected at a regional level, consolidated and synthesized at a global level to estimate the overall Barley Flake sizes.
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Key Segments Profiled in the Barley Flake Industry Survey
By Nature:
Organic Barley Flake
Conventional Barley Flake
By Product Type:
Hulled Barley Flakes
Dried Barley Flakes
Toasted Barley Flakes
Other Barley Flakes (e.g. pearled, etc.)
By End Use:
Barley Flakes for the Food Industry
Barley Flakes for Beverages
Barley Flakes for Other End Uses (e.g. Animal feed, etc.)
By Distribution Channel:
Barley Flakes Sales via Online Retail
Barley Flakes Sales via Supermarkets
Barley Flakes Sales via Other Distribution Channels (e.g. Specialty Stores, etc.)
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