The On-the-Go Breakfast Products Market: Unveiling the US$ 415 Million Growth in North America by 2026, Impacting Europe and Globall

on-the-go breakfast products market Rising urbanization and the prevalence of nuclear families are leading to increased demands  on-the-go breakfast products market working women’s time, leaving little room for leisurely breakfasts. Fast-paced lives, longer commutes, and growing female workforce participation are driving the demand for on-the-go breakfast products, with a notable impact in Asia Pacific, North America, and the European Union.

By the end of 2021, the market for breakfast goods that can be consumed on the go in North America is expected to be valued US$ 330 million, up from an estimated US$ 270 million in 2015.

By the end of 2026, the North American market for breakfast goods consumed on the go is projected to grow at a rate of 4.4% yearly to around US$ 415 million.
Between 2019 and 2026, the market is anticipated to provide incremental opportunity valued at almost US$ 150 million.

Between 2019 and 2026, the market for breakfast products that can be eaten on the go is anticipated to grow at an astounding 4.2% CAGR. By the end of 2026, the global market is expected to reach a value of around $1,900 million, giving a potential growth opportunity of over $600 million. In 2015, the market’s projected value was $1,200 million. By the end of 2021, it is anticipated to reach $1,500 million.

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The on-the-go breakfast products market is anticipated to create incredible growth opportunities over the forecast period by registering a CAGR of 4.2% from 2019 to 2026. The global on-the-go breakfast products market is expected to be valued at nearly US$ 1,900 Million by the end of 2026. The market is estimated to represent an incremental opportunity of more than US$ 600 Million between 2019 and 2026. According to the historic period, in 2015, the global on-the-go breakfast products market was valued at nearly US$ 1,200 Million, which is expected to reach US$ 1,500 Million by 2021 end.

In 2015, the market for dairy-based breakfast beverages was estimated to be worth around $90 million, and by the end of 2026, it’s expected to be worth more than $140 million. Additionally, it is anticipated that this market would create additional opportunities of more than US$ 50 million between 2019 and 2026. The increased popularity of breakfast foods that are quick and simple to eat on-the-go and are healthier than sugary cereals is significantly influenced by all of these factors.

Attributing to the fast-paced lifestyle, having breakfast at leisure is a thing of the past. In developing and developed nations, life has accelerated at a significant pace. More and more people are preferring convenient breakfast substitutes that can be consumed on the go or in the office.

Report Highlights

Increasing urbanization and the rising concept of nuclear families are likely to make working women juggle between domestic and work responsibilities. This has consequently resulted in no time for making or having a leisurely breakfast, as the urban populace battles increasing work commutes and a dearth of time.

Furthermore, fast-paced lifestyles and surging participation of women in the workforce paired with longer commute times are all fuelling the demand for on-the-go breakfast products all over the world, especially in the fast-growing Asia Pacific region and the developed regions of North America and the European Union.

Recent Developments

Attributing to a hectic lifestyle, there is a significant surge in single-person households and a rise in the number of women working worldwide due to which consumers have a limited amount of time to prepare meals. This has led to a shift in consumer preference for foods that are healthy and offer convenience in terms of preparation.

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Competitive Landscape

Rising consumer preferences for convenient products have significantly led manufacturers to offer on-the-go breakfast food packed in pots. Demand for products with high fiber and protein content is increasing significantly in countries like the U.S., the U.K., and Japan. Increasing demand for value-added products in various countries is prompting manufacturers to offer healthy breakfast products with additional nutrients.

More Insights into the On-the-go Breakfast Products Market

The North American region is anticipated to dominate the global on-the-go breakfast products market over the evaluation period. In 2015, North American on-the-go breakfast products market was valued at nearly US$ 270 Million, which is expected to reach nearly US$ 330 Million by 2021 end.

The North American on-the-go breakfast products market is expected to be valued at nearly US$ 415 Million by the end of 2026, registering a CAGR of 4.4% over the evaluation period. Moreover, the market is estimated to represent an incremental opportunity of nearly US$ 150 Million between 2019 and 2026.

The global on-the-go breakfast products market in the U.S. is estimated to record an incremental opportunity of nearly US$ 120 Million between 2019 and 2026. Furthermore, in 2015, the on-the-go breakfast products market in Canada was valued at nearly US$ 70 Million and is expected to witness a CAGR of 3.3% over the forecast period to reach nearly US$ 100 Million by the end of 2026. The market in Canada is estimated to create an incremental opportunity of US$ 27 Million.

In 2015, the breakfast cereals segment was valued at nearly US$ 180 Million and is expected to witness a CAGR of 4.1% over the forecast period to reach US$ 275 Million by the end of 2026. This segment is estimated to record an incremental opportunity of more than US$ 90 Million.

For a deeper understanding of the on-the-go breakfast market, speak with an analyst about global and North American trends and opportunities at :
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Key Market Segments

By Type:

  • Breakfast Cereals
  • Dairy based Breakfast Drinks

By Distribution Channel:

  • Hypermarket/Supermarket
  • Retail Stores
  • Convenience Stores
  • Online Selling
  • Others (Direct Selling)

By Region:

  • North America
  • Latin America
  • Eastern Europe
  • Western Europe
  • Asia Pacific Excluding Japan (APEJ)
  • Middle East & Africa (MEA)
  • Japan

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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Ronak Shah

Associate Vice President at Future Market Insights is deeply committed to uncovering actionable insights for consumer and food and beverage players. She brings a unique blend of analysis, industry trends, and consumer behavior to put data into perspective.

What she makes out of data becomes a delight to read. She has authored many opinions, including for publications like Process Industry Informer and Spinal Surgery News, as she understands the market pulse and consumers' shifting preferences.

She likes to bring experts to a roundtable to weigh the impact of a trend on an industry. Catch up with her discussion on the impact of AI in packaging.

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