Doula and Birth Coaching Services Market is Anticipated to Reach US$ 25,710.1 Million by 2033 | FMI

Doula and Birth Coaching Services Market

During the forecast period, the doula and birth coaching services market is anticipated to grow at a sufficient CAGR of 6%. According to recent projections, the market is expected to bring in US$ 14,356.4 million in revenue in 2023. The market is anticipated to reach US$ 25,710.1 million by 2033.

Doula and birth coaching service givers work in a team beside doctors, midwives, and nurses. They primarily educate mothers-to-be about the entire process and requirements for childbirth. By so doing, the expected mothers are able to gain a comprehensive idea about the options available to them contingent on how and where they are giving birth.

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Demand for doula and birth coaching services is increasing as expected. Mothers are seeking the provision of a doula to help with their concerns and questions. Patients with a doula are reported to experience positive birth outcomes. Apart from positive childbirth experience, women are also less likely to pop in pain-relief medications when a doula is present. The healthcare system can drastically enhance mental health outcomes by incorporating doulas in their multi-longed approach.

Service providers in the market are expected to be empowered by being acknowledged by National Health Service for their importance. Additionally, doula and birth coaching service providers are expected to gain a larger market revenue, propelled by effective marketing strategies.

Top Highlights from the FMI’s Analysis of the Doula and Birth Coaching Services Market:  

  • The North American doula and birth coaching services industry is expected to exceed the market share of 30.2% in 2023.
  • North America is followed by Europe, which is projected to gain a value share of above 27.3% in 2023.
  • The United States doula and birth coaching services industry is estimated by FMI to stand at a valuation of more than 25.7% in 2023.
  • The German doula and birth coaching services industry is projected to attain above 7.4% value share in 2023.
  • The Japan doula and birth coaching services industry grabbed a market share of 5.6% in 2022.
  • The Australia doula and birth coaching services industry is expected to share a value of more than 7.8% in 2023.
  • China is expected to assume a market pace of 8.5% CAGR over the forecast period.
  • The India doula and birth coaching services industry is expected to gallop at a CAGR of 9.1% from 2023 to 2033.
  • The United Kingdom’s doula and birth coaching services industry is expected to expand at a CAGR of 5.7% over the anticipated period.
  • The labor/birth segment grabbed 59.3% in 2022 based on doula type.
  • Under the category of service mode, the offline segment is projected to share more than 74.5% of the overall market value in 2023.

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Key Developments in the Doula and Birth Coaching Services Industry  

Entities playing crucial roles in the doulas and birth coaching programs highlight the importance of touch, breathing techniques, movement, acupressure, and position modifications as non-drug painkillers. Thus, a doula supports the patients by reinforcing their ability to choose what to do with their bodies and unborn child.

  • June Motherhood offers one-on-one consultations with an array of experts, such as birth and postpartum doulas. They offer live as well as classes in small groups.
  • Birth Healing Group Coaching offers varied services. Group coaching participants are given access to a private Facebook group, where they can remain connected between calls. In addition, to boost participants’ understanding, the program also includes a workbook notebook to complete the exercises.
  • In May 2023, Muskegon area grassroots initiative received US$ 2,00,000 to boost the Medicaid approval for services of doulas that look after pregnant and new moms. The Michigan Health Endowment Fund is backing this initiative, and it is engineered to leverage Medicaid funding to propel access to doulas in hopes of reducing health disparities.

Key Players

  • My Baby Lady
  • The New Mummy Company
  • Be Her Village Inc.
  • Gold Coast Doulas
  • Louisiana Baby Company
  • Vermont Doula Company
  • Horizon NJ Health
  • June Motherhood

Key segmentation

By Doula Type:

  • Labor/Birth Doula
  • Postpartum Doula
  • AntePartum Doula
  • Sibling Doula
  • Others

By Service Mode:

  • Online
  • Offline

By Service Type:

  • Pregnancy Coaching
  • Childbirth Coaching
  • Postpartum Support
  • Online Childbirth Education Classes
  • Others

By Coaching Type:

  • Group Coaching
  • Private Coaching

Package Type:

  • In-Person Package
  • Virtual Package

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • The Middle East & Africa

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Ronak Shah

Associate Vice President at Future Market Insights is deeply committed to uncovering actionable insights for consumer and food and beverage players. She brings a unique blend of analysis, industry trends, and consumer behavior to put data into perspective.

What she makes out of data becomes a delight to read. She has authored many opinions, including for publications like Process Industry Informer and Spinal Surgery News, as she understands the market pulse and consumers' shifting preferences.

She likes to bring experts to a roundtable to weigh the impact of a trend on an industry. Catch up with her discussion on the impact of AI in packaging.

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