Latin America Hand Sanitizer Market is Anticipated to Reach at a 8.6% CAGR by 2032 | FMI

The market for hand sanitizer in Latin America is projected to grow from US$ 709.5 million in 2022 to US$ 1,617.3 million in 2032. It is anticipated that the market will grow at an 8.6% CAGR between 2022 and 2032. 8%–9% of the global hand sanitizer market is accounted for by the Latin American market.

Aloe vera-based natural hand sanitizers are becoming increasingly popular among consumers. These hand sanitizers are simple to make and manufacture as the essential components are widely available in the market and surrounding areas.

Furthermore, hand sanitizers containing plant-based ethanol components are thought to be safer than synthetic solutions, as they are devoid of hazardous chemicals. Synthetic hand sanitizer can cause rashes and allergies, and their chronic usage can lead to serious health problems. As a result, natural hand sanitizer is becoming increasingly popular in Latin America, says FMI.

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In the next decade, companies in the Latin America hand sanitizer market are projected to benefit from increased demand for new and innovative products infused with natural components. Key manufacturers in the region are continuously involved in considerable research and development activities to offer safer products at discounted rates.

Key Takeaways from the Latin America Hand Sanitizer Market Study

  • Brazil accounts for a share of about ~37.7% in the Latin America hand sanitizer market and is set to exhibit growth at a CAGR of 6.0% during the estimated tenure.
  • Mexico holds a share of 21.5% in the Latin America hand sanitizer market and is projected to witness growth at a CAGR of 8.4% during the evaluation period.
  • Columbia is estimated to generate a share of 7.2% in the Latin America hand sanitizer market and is likely to show a CAGR of 10.5% during the assessment period.
  • By product type, the instant hand sanitizer gels segment holds a considerable share of 75.5% in the Latin America hand sanitizer market.
  • Based on end use, the institutional segment holds a significant share of 80.4% in the Latin America hand sanitizer market.

“Numerous firms have drastically changed their manufacturing lines to make alcohol-based hand sanitizers in response to the coronavirus outbreak caused by SARS and MERS across Latin America. Furthermore, well-known suppliers of raw materials have expanded their ability to produce ethanol or ethyl alcohol, as well as isopropyl components to enable the production of hand sanitizers across the region,” says a FMI analyst.

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Competitive Landscape: Latin America Hand Sanitizer Market

Leading manufacturers present in the Latin America hand sanitizer market are focusing on aggressive promotional strategies, advertisements, and new product launches to drive sales of their products in the region.

Major players present in the Latin America hand sanitizer market are Himalaya Wellness Company, Reckitt Benckiser Group PLC, Companhia Nacional de Álcool, Procter & Gamble Company., Unilever PLC, The 3M Company, Essity AB, The Clorox Company, Sanofi S.A., and Gojo Industries Inc. among others.

Latin America Hand Sanitizer Market Outlook by Category

By Product Type:

  • Foaming Hand Sanitizers
  • Foaming Instant Hand Sanitizers
  • Instant Hand Sanitizer Gels
  • Spray Hand Sanitizers

By Active Ingredient:

  • Ethanol or Ethyl Alcohol
  • Benzalkonium Chloride
  • Isopropyl

By Packaging Type:

  • Flip-Flop Bottles
  • Pump Bottles
  • Dispensing Packets
  • Jars/Cans

By End Use:

  • Institutional
  • Household

By Pack Size:

  • Below 100 ml
  • 101 ml-300 ml
  • 301 ml -500 ml
  • 501 m & Above

By Sales Channel:

  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Multi-Brand Stores
  • Online Retailers
  • Other Sales Channel

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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