According to Future Market Insights, the China Packaging Primers Industry size is forecast to reach US$ 564.1 million in 2023 and further expand at a CAGR of 4.8% during the projection period. Overall packaging primer sales in China are poised to surge at a steady pace, taking the overall market valuation to US$ 901.5 million by 2033.
Flexible packaging solutions are widely preferred over rigid packaging solutions, as they are cost-effective, lightweight, and durable, and require fewer plastics, and less space on shelves during packaging than rigid packaging options.
Rising demand for flexible and protective packaging with lightweight and better aesthetic features is a key factor driving China’s packaging primers industry forward.
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The lightweight feature of flexible packaging makes it convenient to use. Its films are coated with coatings to produce various levels of high-quality barrier protection with aesthetic, elegant, and attractive appearance to attract end-users.
This has significantly helped in increasing the overall consumption of products packed in flexible packaging formats. The rising inclination towards flexible or lightweight packaging formats is supplementing the sales of packaging primers in China to a significant extent.
Similarly, growing popularity of water-based coatings due to rising environmental concerns and booming e-commerce will boost packaging primer sales across China during the projection period.
Drivers:
- Growing Packaging Industry: The packaging industry in China is experiencing rapid growth, driven by the expansion of e-commerce, increased consumer demand for packaged goods, and the rise of the food and beverage sector.
- Technological Advancements: Advancements in printing and coating technologies are boosting the demand for packaging primers, as they play a crucial role in enhancing print quality and adhesion on various packaging materials.
- Environmental Regulations: Stringent environmental regulations are promoting the use of eco-friendly and sustainable packaging materials, driving the need for primers that support these materials and reduce environmental impact.
- Brand Identity: Packaging primers are essential for achieving vibrant and consistent branding on packaging, which is crucial for brand recognition and consumer appeal.
- E-commerce Growth: The growth of e-commerce in China requires packaging materials that can withstand the rigors of transportation, and primers play a role in ensuring the durability of printed designs and labels.
- Food Safety Standards: The food and beverage industry’s adherence to stringent safety standards necessitates packaging primers that can withstand food contact and maintain product integrity.
Restraints:
- Environmental Concerns: The use of certain chemicals in packaging primers may raise environmental concerns, particularly if they are not easily biodegradable or recyclable.
- Cost of Compliance: Adhering to strict regulations and quality standards can increase the cost of manufacturing packaging primers, potentially leading to higher prices for consumers.
- Supply Chain Challenges: Disruptions in the supply chain, such as raw material shortages or transportation issues, can impact the availability and delivery of packaging primers.
- Changing Consumer Preferences: Evolving consumer preferences, including a shift towards minimalist or eco-friendly packaging, can require adjustments in primer formulations, potentially affecting product development and costs.
- Competition: The packaging primer market in China is competitive, with numerous manufacturers offering a wide range of products, which can lead to price pressures and challenges in product differentiation.
- Technological Complexity: Developing and producing advanced packaging primers with specific characteristics, such as adhesion to diverse substrates or compatibility with various printing methods, can be technologically complex and require substantial R&D investment.
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Key Takeaways from China Packaging Primers Industry
- The packaging primers market size in China is projected to reach US$ 901.5 million by 2033.
- Overall packaging primer sales across China are forecast to surge at 4.8% CAGR between 2023 and 2033.
- By primer type, solvent-based coatings segment is expected to expand at a CAGR of 7.2% during the assessment period.
- Based on application, film, aluminum & paper converters segment is anticipated to hold around 42% of the total market share by the end of 2033.
- Top 5 companies hold around 20% to 25% share of the China packaging primers industry.
Innovation & Development by China Packaging Primers Manufacturers Gaining Traction
Packaging manufacturers across China are constantly innovating to offer new products with multifunctional features to their customers. Subsequently, several packaging primer manufacturers are developing new formulas of primers to enhance the manufacturing process and printability.
For instance,
- In March 2021, Actega announced ‘Galacryl’ which is the first-of-a-kind dual cure, soft touch, and water-based decorative coating for laminate tubes which will solve the issues like abrasion, stain resistance and long-term scratch caused by the effects of soft touches.
Rising Popularity of Premium Goods Propelling Sales of Packaging Primers in China
Premium goods have emerged as an ultimate choice across various sectors in the goods packaging industry. Brands can attract more customers by offering items packaged with glossy & luxurious finish platforms, and package coatings are viewed as a method for achieving this.
Aesthetics together with appearance are vital factors when designing and manufacturing packaging in retail sector and fast-moving consumer goods (FMCG) industry. The reasons behind the rapid penetration of packaging primers in the China market are their attractive features such as excellent moisture-resistant properties high-end gloss, better surface for ink adhesion while printing, etc.
Medical Packaging Materials and Converting Selection Practices to Offer Growth Prospects to China Packaging Primer Manufacturers
The medical industry is expressing a strong interest in anti-microbial materials to counter healthcare-acquired infections (HAI). This is expected to bring the packaging primers market into the spotlight.
From identifying and selecting the suitable materials and primer products for slicing, layering, laminating, and packaging of the finished product, a medical converter with enough experience can provide essential information required for success. This is how the medical packaging industry is anticipated to provide new prospects to manufacturers of packaging primers.
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About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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