Gift Paper Market to Achieve Remarkable Growth, Projected to Reach US$ 6,645.6 million by 2033: Future Market Insights

Gift Paper Market

The Gift Paper Market is poised for remarkable growth between 2023 and 2033, as projected by a Future Market Insights research report. Expected to surge at a steady 4.0% compound annual growth rate (CAGR), the market’s valuation is predicted to exceed US$ 6.6 billion by 2033, up from US$ 4,489.6 million in 2023. Gift paper, primarily crafted from durable kraft paper material, offers tear resistance and sustainability. It plays a significant role in customized gift wrapping, responding to consumer preferences for personalized and eco-friendly products.

The trend towards customized prints and environmentally conscious choices, coupled with the rising influence of e-commerce platforms, is set to drive the market’s expansion. With its lightweight nature and low shipping costs, kraft paper remains a favorable option for both businesses and consumers. As customization and sustainability gain traction, the Gift Paper Market unveils opportunities for growth in the evolving landscape of gifting and packaging.

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Gift paper is usually decorative paper or kraft paper used especially for wrapping gifts and for styling gifts in a unique way. These packaging products are available in a wide variety of shapes and colors. Earlier, cellophane and waxed paper were used as the key material in wrapping but due to durability and sustainability, polyethylene and polypropylene were used which were later replaced by kraft paper and bleached paper. Moreover, an increase in corporate events and seminars is propelling the occasions of celebrations which are ultimately increasing the consumption of gift packaging products.

Major share of gift paper comes from kraft paper, which is elastic, has high tear resistance, and is made from wood pulp in special mills. This wood pulp is made from trees like softwoods by the kraft process and for wrapping paper, the bleached pulp is used but for normal paper unbleached pulp can be used. Eco-friendly packaging is a new trend that is rapidly growing and most people reported that companies give extra importance to sustainable packaging as it improves brand image and reduces transport costs.

“Increasing preference for recyclable gift wrapping paper, along with high demand for personalized gift packaging among consumers is expected to augment the growth in the market,” says an FMI analyst.

Key Takeaways:

· By material, kraft paper segment is expected to hold 65% of the market share in 2032.

· Based on packaging, demand in the primary segment is estimated to grow at a CAGR of 3.7% during the forecast period.

· In terms of sales channel, the departmental/convenience segment will account for 49.3% in 2022.

· The U.S. gift paper market is expected to reach US$ 684.7 Mn by 2032.

· Total sales in the India gift paper market will reach US$ 442.9 Mn by 2032.

Gift Paper Market Landscape

Few of the players operating in the gift paper market are DS Smith Plc, Oji Paper Co., Ltd., Smurfit Kappa Group Plc, Stora Enso Oyj, Nippon Paper Group, Inc., HighPoint Packaging, Twin Rivers Paper Company, Kraft Wrap Inc., Madico, Inc. and The Paper Company India.

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Gift Paper Market by Category


  • Kraft Paper
  • Recycled Paper
  • Bleached Paper
  • Unbleached Paper


  • Primary
  • Secondary

Sales Channel:

  • Departmental/Convenience/Discount Stores
  • Hyper/Supermarket
  • Online Sales
  • Others (Independent/Specialty Stores)


  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Middle East & Africa
  • Oceania


Ismail Sutaria (Lead Consultant, Packaging and Materials) has over 8 years of experience in market research and consulting in the packaging & materials industry. Ismail’s strength lies in identifying key challenges faced by the client and offering logical and actionable insights to equip the clients with strategic decision-making power.

Ismail has been an instrumental part of several transformational consulting assignments. His key skills include competitive benchmarking, opportunity assessment, macroeconomic analysis, and business transformation advisory. Ismail is an MBA holder in Marketing and has a Bachelor’s Degree in Mathematics.

Ismail is a regular at industry conferences and expos and has been widely covered in electronic and print media. He is a Speaker at our upcoming Talk show – Rise of the Intelligent Packaging. Ismail has been quoted in leading publications, including the European Pharmaceutical Review and the European Adhesive Tape Association.

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Ronak Shah

Associate Vice President at Future Market Insights is deeply committed to uncovering actionable insights for consumer and food and beverage players. She brings a unique blend of analysis, industry trends, and consumer behavior to put data into perspective.

What she makes out of data becomes a delight to read. She has authored many opinions, including for publications like Process Industry Informer and Spinal Surgery News, as she understands the market pulse and consumers' shifting preferences.

She likes to bring experts to a roundtable to weigh the impact of a trend on an industry. Catch up with her discussion on the impact of AI in packaging.

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