Artificial Sweeteners Market to Reach US$3.1 Billion by 2033, Driven by Rising Consumer Demand for Low-Calorie and Sugar-Free Alternatives

The artificial sweeteners market was worth US$ 2.4 billion in 2022, and it is expected to be worth US$ 3.1 billion by 2033, rising at a CAGR of 3.12% between 2023 and 2033.

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Consumers are becoming more aware of their dietary demands as a result of easy access to almost limitless information. As a result, individuals are becoming more aware of the need of selecting healthy foods and beverages. As their health concerns grow, they expect better, lower-calorie foods and beverages.

People’s health is worsening, so there is an increasing demand for low-calorie food and beverage products to assist them in maintaining a healthy diet. Most health-conscious customers prefer sugar substitutes because they contain less calories than genuine sugar. Sugar substitute consumption contributes to the health benefits enjoyed by health-conscious clientele.

Sugar replacements can aid in weight loss and diabetes control. Because they do not include carbohydrates, artificial sweeteners do not boost blood sugar levels. Sugar replacements contain nearly no calories, whereas a teaspoon of sugar contains approximately 16 calories. Stevia is a sugar alternative that is hundreds of times sweeter than sugar and contains nearly no calories.

Key Takeaways from Market Study

  • Russia contributes around 20% to the European Artificial Sweetener market. The market in the country is mainly driven by the consumption of bakery and alcoholic beverages.
  • New tax regime introduced by the Government of the United Kingdom to reduce consumption of sugar-based products has increased the demand for artificial sweeteners.
  • In China the artificial sweetener market is expected to grow at a CAGR of 3.5%.
  • Rise in cases of diabetes in India increases the demand for artificial sweetener market and this demand is expected to grow in the forecasted year.
  • Artificial sweetener market in Australia is expanding at a faster rate and it mainly includes the beverage segment.

“The use of artificial sweeteners in processed foods such as candies, powdered drink mixes, jams and jellies, dairy products, baked goods, and other similar food and beverages to preserve flavor while making them healthier will drive the market growth,” says a Future Market Insights analyst.

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Competitive Landscape

The global market for artificial sweeteners is fragmented, with numerous large and small regional players. Leading market players are focusing their efforts on developing innovative products and implementing strategies such as acquisitions and mergers to strengthen their position in the global market.

  • Roquette, BRAIN AG, and AnalytiCon Discovery announced in January 2021 that the R&D phase for the development of Brazzein, a protein sweetener naturally found in African berries Pentadiplandra brazzeana Baillon, had been completed successfully.
  • This high-intensity sweetener has a high sweetening potency while maintaining a sugar-free functionality and pleasant taste profile. Roquette and BRAIN will now move forward with the approval and industrial scale-up of the protein sweetener in the food and beverage sector as part of their newly agreed Joint Development Agreement (JDA). A contractual agreement for its approval and production has been signed by the partners.

Some prominent artificial sweetener manufacturers are utilizing advanced technologies to provide safe, affordable, and efficient artificial sweeteners. Whole Earth Sweetener, Ach Food, Madhava Sweeteners, Cargill Inc., Beijing Vitasweet Co. Ltd., Ajinomoto Co. Inc., Tate & Lyle PLC, McNeil Nutritionals are the market’s major players.

Explore More Valuable Insights

Future Market Insights, in its new report, offers an impartial analysis of the global artificial sweetener market, presenting historical data (2017-2021) and estimation statistics for the forecast period of 2022-2032.

The study offers compelling insights based on type (Aspartame, Acesulfame-Potassium (Ace-K), Sucralose, Saccharin, Cyclamate, Others (Neotame, Advantame)) application (Beverages, Dairy Products, Bakery & Confectionery, Dietary Supplements, Bread Spreads, Pharmaceuticals, Personal Care Applications, Other Applications) form (Powdered, Tablets, Syrup).

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About the Author

Ronak Shah

Associate Vice President at Future Market Insights is deeply committed to uncovering actionable insights for consumer and food and beverage players. She brings a unique blend of analysis, industry trends, and consumer behavior to put data into perspective.

What she makes out of data becomes a delight to read. She has authored many opinions, including for publications like Process Industry Informer and Spinal Surgery News, as she understands the market pulse and consumers' shifting preferences.

She likes to bring experts to a roundtable to weigh the impact of a trend on an industry. Catch up with her discussion on the impact of AI in packaging.

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