North America Dominates Global Antimicrobial Wipes Market with Rapid Development Predicted | FMI

The North America market holds a substantial one-third share of the Global Antimicrobial Wipes Market and is expected to experience rapid growth over the forecast period. Escalating rates of contagious diseases and heightened disinfectant spending in the region are significant drivers fueling the demand for disinfecting wipes.

The presence of numerous market leaders in North America is projected to mitigate the demand-supply imbalance of antimicrobial wipes. Following North America is Europe, benefiting from its robust healthcare infrastructure.

Asia Pacific is anticipated to be the fastest-expanding market in the global antimicrobial wipes market due to an increasing number of wound instances.

On the other hand, Latin America, the Middle East, and Africa are relatively less profitable markets in the antimicrobial wipes industry. This is primarily attributed to consumer preferences for cost-effective alternatives rather than expensive antimicrobial wipes in these regions.

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The global antimicrobial wipes market size is currently valued at around US$ 9 Billion and is anticipated to progress at a high CAGR of 11% through 2032. As a result, worldwide sales of antimicrobial wipes are expected to reach a market valuation of US$ 21.6 Billion by the end of 2030.

Antimicrobial wipes have gained traction as an effective way of decontaminating. With governments across the world taking initiatives to spread awareness on the importance of hygiene, the demand for different kinds of sanitizers is expected to rise.

While antimicrobial wipes are extensively used across hospitals and healthcare centers, it is also witnessing increasing demand in the household and commercial sectors. FMI foresees the market to benefit from the rising focus on innovations among leading players.

In its recent study, FMI offers exhaustive information on the prevailing trends in the global antimicrobial market. It offers insights into hidden opportunities within the market, besides providing recommendations to help the market players plan future growth strategies.

Some of the key factors highlighted in the report are:

The global antimicrobial wipes market is expected to surpass US$ 7 Bn by the end of 2020. North America, followed by Europe is expected to dominate the global antimicrobial wipes market over the forecast period. Despite North America’s dominance, South Asia is expected to emerge as a lucrative market for antimicrobial wipes South Asia is expected to emerge as a lucrative market, exhibiting growth at a higher CAGR.

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The rising use of alcohol wipes across schools. Hospitals, offices, gyms, and other organizations will aid the expansion of the market in the regionFMI projects e-commerce penetration to be a key game changer for the market. With consumers showing a higher degree of inclination towards shopping online an increasing number of companies are expected to spend on creating a robust online presence

Rising Focus on Biodegradability and Sustainability to Spur Innovations

Most antimicrobial wipes are meant for single use, which means once used they are to be disposed of. This adds to carbon footprint, aggravating already pressing issues of landfill. Consumers today are also driven by environmental concerns, which has made them more conscientious about components used in their products.

Antimicrobial wipes made from biodegradable materials will gain brownie points since they will serve the dual purpose of decontaminating without causing harm to the nature. This is a defining trend, compelling manufacturers to expand their existing product portfolio.

Who is winning?

Some of the key players operating in the antimicrobial wipes market are Crosstex International, Inc., ConvaTec Inc., coVita, The Procter & Gamble Company, Nootie, Hopkins Medical Products, CleanTex, Prodene GmbH, GAMA Healthcare Ltd., Teampac Oyand, Edgewell Personal Care and others.

Manufacturers are significantly spending on product development and ascertaining to safety parameters to gain edge in the market. This has resulted into a slew of product launches. For instance:

In 2019, Eisai Co., Ltd., a Japanese pharmaceutical company launched ETAK antimicrobial wipes (wet) at drug & pharmacy stores worldwide.In 2019, Edgewell Personal Care developed a wet antibacterial hand wipes containing active ingredient Benzalkonium Chloride which is an antimicrobial agent helping to kill bacteria on skin.”An increasing number of companies are introducing sustainable antimicrobial wipes. They are also eliminating the use of harmful compounds to make their products eco-friendlier. However, owing to the recent COVID-19 outbreak, the focus on the production of alcohol-based wipes has surged since they offer better disinfection,” said a lead analyst at FMI.

Key Segments of Antimicrobial Wipes Industry Survey

Antimicrobial Wipes Market by Product:

  • Skincare Wipes
  • Surface Disinfectant Wipes

Antimicrobial Wipes Market by End User:

  • Hospitals/Healthcare Centers
  • Offices/Commercial
  • Food Services
  • Food Processing Industry
  • Manufacturing & Industrial
  • Schools & Universities
  • Hospitality
  • Groceries
  • Convenience Stores and Retail
  • Individuals
  • Household

Antimicrobial Wipes Market by Nature:

  • Scented Antimicrobial Wipes
  • Unscented Antimicrobial Wipes

Antimicrobial Wipes Market by Sales Channel:

  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Discount Stores
  • Multi-brand Stores
  • Online Retail Sales
  • Independent Departmental Stores

Antimicrobial Wipes Market by Region:

  • North America Antimicrobial Wipes Market
  • Latin America Antimicrobial Wipes Market
  • Europe Antimicrobial Wipes Market
  • East Asia Antimicrobial Wipes Market
  • South Asia & Pacific Antimicrobial Wipes Market
  • Middle East & Africa (MEA) Antimicrobial Wipes Market

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Get Valuable Insights into Antimicrobial Wipes Market

Future Market Insights, in its new offering, provides an unbiased analysis of the global antimicrobial wipes market, presenting historical demand data (2015-2019) and forecast statistics for the period from 2020-2030.

The study divulges compelling insights on the antimicrobial wipes market based on the product type (skincare wipes, and surface disinfectant wipes), end user (hospitals/healthcare centres, offices/commercial, food service, food processing, manufacturing & industrial, schools & universities, hospitality, grocery, convenience stores and retail, individuals, and household), nature (scented, unscented), sales channel (hypermarkets/supermarkets, specialty stores, discount stores, multi-brand stores, online retail sales, independent departmental stores, and other sales channel) across all major regions.

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Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

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About the Author

Ronak Shah

Associate Vice President at Future Market Insights is deeply committed to uncovering actionable insights for consumer and food and beverage players. She brings a unique blend of analysis, industry trends, and consumer behavior to put data into perspective.

What she makes out of data becomes a delight to read. She has authored many opinions, including for publications like Process Industry Informer and Spinal Surgery News, as she understands the market pulse and consumers' shifting preferences.

She likes to bring experts to a roundtable to weigh the impact of a trend on an industry. Catch up with her discussion on the impact of AI in packaging.

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