Advanced Tissue Towel Features: Propelling Demand in the Coming Years | Says FMI

The quick drying ability of Tissue Towel, in addition to its proven capability to efficiently reduce the chances of contamination – especially in the washroom environment, will continue to play a pivotal role in driving sales. A wide number of manufacturers’ offer convenient packaging that enables consumers to carry a tissue towel pack apparently anywhere, which is another strong reason expected to sustain the sales.

Improved standard of living among a large consumer base in developing economies will reportedly push the demand for tissue towel and other health and hygiene products. In developed regional markets such as Europe, significantly growing workforce has been resulting in expanding per capita income as well as per capita household expenditure. According to Eurostat, household real consumption per capita increased by 0.6% in the second quarter of 2017, after an increase of 0.2% in the first quarter of 2017. Tissue towel manufacturers are thus witnessing a slight thrust in European market. However, the overall market growth will remain sluggish.

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The tissue towel market  is estimated to be valued at US$ 25.78 billion in 2023 and is expected to reach US$ 37 billion by 2033. The adoption of tissue towel is likely to advance at a CAGR of 3.6% during the forecast period. The share of the tissue towel market in its parent market (paper and pulp industry market) is close to 20%-25%.

Since several market participants have a strong distribution base and eye-catching product portfolio, they are now focusing on differentiating themselves by focusing on innovation which could help cater to the varying needs and demands of target customers. The demand for superior quality tissue is presumed to remain steady, especially in North America and Western Europe.

According to a report published by Future Market Insights (FMI), the global tissue towel market is projected to witness a meagre CAGR of 1.5 % rising from a valuation of US$ 50,346.7 Million in 2017 to a valuation of over US$ 59, 500 Mn by the end of 2028.

Adoption of TAD Technology Prevails in Pursuit of Top-notch Quality

During the past few years, both premium brand and private label products needed a quality upgrade in order to cater to evolving consumer requirements. The highest quality tissue and towel products is typically made using TAD technology. The softness and bulk of TAD ultra-bath tissue and the absorbency of TAD premium towels are unmatched. TAD technology is also employed for producing a wide range of products using feedstock ranging from all virgin to all recycled.

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Some of the key end-use industries generating the demand for tissue towels include hospitality, healthcare, and other commercial sectors, which are reportedly shifting their preference towards products such as hand dryers. A majority of market participants are adopting online marketing as an effective way to accelerate the sales of tissue towel and related products, especially through social media. Consumer awareness is being increasingly targeted by introducing a range of innovative and unique products to the market, frequently.

Global Tissue Towel Market by Category

By Product Type:

  • Rolled Tissue Towels
    • Standard Rolls
    • Center Pull Rolls
    • Perforated Rolls
  • Folded Paper Towels
    • Center-fold
    • Multi-fold
  • Napkins and Luxury Towels
  • Boxed Tissue Towels

By End Use:

  • Residential
  • Commercial
    • Offices
    • Restaurants
    • Hospitals and Healthcare
    • Schools and Universities
    • Hospitality
    • Industrial
    • Public Washrooms
    • Others

By Distribution Channel:

  • Wholesalers/ Distributors
  • Hypermarkets/ Supermarkets
  • Specialty Stores
  • Independent Convenience Stores
  • Online Retailers
  • Others (Department Stores)

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa

About Future Market Insights, Inc.

Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

Contact Us:

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About the Author

Ronak Shah

Associate Vice President at Future Market Insights is deeply committed to uncovering actionable insights for consumer and food and beverage players. She brings a unique blend of analysis, industry trends, and consumer behavior to put data into perspective.

What she makes out of data becomes a delight to read. She has authored many opinions, including for publications like Process Industry Informer and Spinal Surgery News, as she understands the market pulse and consumers' shifting preferences.

She likes to bring experts to a roundtable to weigh the impact of a trend on an industry. Catch up with her discussion on the impact of AI in packaging.

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