Rising Tide: Exploring the Surge in Demand for Laundry Care Products Across the United States 2033 | FMI

The United States is expected to contribute significantly to the global Laundry Care Market, accounting for more than 17.6% of total sales and gaining 25 BPS (Basis Points) by 2022. This growth in the region can be attributed to the rising popularity of liquid and tablet detergents, which are increasingly being adopted by consumers in the United States.

Several factors are driving the growth of the laundry care market in the United States. Firstly, there is a growing awareness among consumers about personal hygiene, prompting them to seek effective laundry care products. Additionally, there is a strong demand for sustainable and organic home care products, as consumers are becoming more conscious of the environmental impact and potential skin irritants associated with traditional chemical-based detergents. Consequently, shoppers are actively seeking laundry products that align with their sustainability goals.

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Recognizing this emerging trend, key manufacturers in the industry are capitalizing on the demand for eco-friendly solutions. They are introducing a variety of sustainable and biodegradable laundry care products to meet the evolving needs of consumers. By focusing on eco-friendly alternatives, these manufacturers are positioning themselves to cater to the environmentally conscious segment of the market, further driving the growth of the laundry care industry in the United States.

Around US$ 98.2 billion was the estimated size of the global laundry care market in 2022. The key driver of the rise of the global market is the rising demand for laundry care products as a consequence of the growing population in emerging areas. By 2023, it is expected to have generated US$ 180.3 billion, with a CAGR of 5.7% from 2023 to 2033.

The market for laundry care products including detergents along with fabric conditioners is driven by the steadily rising demand for laundry services in important industries like hospitality, healthcare, and food services. A wide range of solutions for consumers are now available at reasonable prices as a consequence of the market’s abundance of laundry service providers.

A number of laundry service companies now give instant pickup, payment options via the internet, and customer loyalty discounts to their clients along with speedy services. There is a greater need for new resorts and hotels, which will have a big impact on how the market for laundry care products expands throughout the projection period as the consumer sector expands.

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Chemical detergents along with cleaners frequently fall short of the performance of organic cleaners and detergents. They have components made from plants, which makes them preferred over those that employ chemicals. If the laundry detergent is chemical-based, even recently cleaned garments could feel sticky. This is not the case, in contrast, when washing clothes with natural detergents.

Utilizing organic detergents has the added benefit of utilizing less resources. Clothing is in continual touch with the skin throughout the day. It is possible that some residue will stay in the clothing and come into proximity to the skin if harsh or even chemical-based cleaning solutions are employed.

Key Takeaways from the Market Study

  • Between 2018 and 2022, sales of laundry care increased at a CAGR of 5.4%.
  • In 2022, it is predicted that the fabric softeners category would increase its market share to 23%.
  • Through 2023, the organic source type sector is anticipated to grow at a 5.5% CAGR to reach US$ 38.8 billion.
  • The liquid detergent market is anticipated to grow at a rate of above 5.5% CAGR through 2023, representing an additional potential of US$58.4 Bn.
  • The market for laundry care products in India will grow at a 5.8% CAGR between 2023 and 2033.
  • According to estimates, the United States dominates the global market for laundry care with about 17.6% of total sales.

“The increasing need for laundry care products as a result of the expanding population in emerging regions is the main factor driving the growth of the worldwide market. Customers are further enticed to shell out more on textile care and cleaning supplies by the availability of a variety of wash & care solutions.” remarks an FMI analyst.

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Competitive Landscape

The market for laundry care is very profitable and is dominated by a large number of domestic and foreign companies. Key businesses are using methods like the introduction of laundry care products featuring multi-functional characteristics to obtain an advantage in the market. Certain competitors in the laundry care sector are providing organic and natural goods in eco-friendly packaging to obtain a competitive edge.

Other businesses are focusing on growing economies like India, China, as well as South Korea owing to the unexplored prospects in these nations. They are also working with regional suppliers, e-commerce sites, and grocery shops to establish dominance in these areas and hold the lead in the global market.

Prominent players in the laundry care market are:

  • Procter & Gamble Co.
  • Unilever PLC
  • Colgate-Palmolive Company
  • Henkel AG & Co. KGaA
  • Reckitt Benckiser Group PLC
  • Amway Corporation
  • Kao Corporation
  • C. Johnson & Son Inc.
  • LG Household & Health Care Ltd
  • Golrang Industrial Group
  • Lion Corporation
  • Church & Dwight Co.
  • Alicorp S.A.A.
  • Others

Some key developments of the leading companies in this market are:

  • The National Aeronautics and Space Administration (NASA), an autonomous U.S. government agency in charge of the civilian space program, aeronautics research, and space research, teamed with Procter & Gamble in 2021. Procter & Gamble took part in the collaboration and contributed to making simpler to wash clothes on the International Space Station (ISS).
  • In 2022, Henkel intended to combine its Laundry & Home Care alongside Beauty Care divisions to become Henkel Consumer Brands. With the goal of having a fresh framework in place by the beginning of 2023, the company will begin the merger preparation process as soon as is practical.

More Valuable Insights Available

Future Market Insights offers an unbiased analysis of the global laundry care market, providing historical data for 2018 to 2022 and forecast statistics from 2023 to 2033.

To understand opportunities in the laundry care market, the market is segmented on the basis of laundry care by product type (fabric softeners, laundry detergents), distribution channel (wholesaler/distributors, supermarket/hypermarket, convenience stores, e-commerce, grocery stores) and across five major regions (North America, Latin America, Europe, Asia Pacific and Middle East & Africa).

Key Segments Profiled in the Global Laundry Care Market

Product Type:

  • Fabric Softeners
  • Laundry Detergents
  • Others

Distribution Channel:

  • Wholesaler/Distributors
  • Supermarket/Hypermarket
  • Convenience Stores
  • E-Commerce
  • Grocery Stores
  • Others

Source Type:

  • Synthetic
  • Organic
  • Others

Form Type:

  • Powder
  • Cake/Block
  • Liquid
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa

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About the Author

Ronak Shah

Associate Vice President at Future Market Insights is deeply committed to uncovering actionable insights for consumer and food and beverage players. She brings a unique blend of analysis, industry trends, and consumer behavior to put data into perspective.

What she makes out of data becomes a delight to read. She has authored many opinions, including for publications like Process Industry Informer and Spinal Surgery News, as she understands the market pulse and consumers' shifting preferences.

She likes to bring experts to a roundtable to weigh the impact of a trend on an industry. Catch up with her discussion on the impact of AI in packaging.

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