In recent years, the decaffeinated coffee market has witnessed substantial growth, mainly attributed to the increasing health-consciousness and evolving coffee consumption trends. A growing number of consumers are drawn to the option of relishing the coffee’s flavor without the caffeine effects. Moreover, the market has been stimulated by technological advancements in decaffeination methods and the introduction of an array of enticing flavors, propelling its expansion.
According to Future Market Insights’ most recent market estimate, the decaffeinated coffee market is worth US$ US$ 20.06 billion in 2023. A CAGR of 6.9% is anticipated in the market during the forecast period.
Millennials prefer decaffeinated, gently roasted, organic, and sustainably farmed coffee beans due to their busy schedules and the greater accessibility of unhealthy beverages in recent years. Numerous cafes, coffee shops, restaurants, and eateries have started to provide menu items made from the aforementioned varieties as a result of the increased popularity of decaffeinated coffee.
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Moreover, rapid urbanization and work-centered lifestyles have increased people’s awareness of and dependence on giving their bodies the proper kind of sustenance that is free from any concentration of adulteration. As a result, it is anticipated that the decaffeinated coffee market share would rise.
Additionally, coffee made in compliance with Fairtrade standards encourages commercial partnerships that are primarily focused on communication and openness in order to create more equity in international trade. These partnerships, which also support sustainable growth, enable better trade conditions for decaffeinated coffee producers.
Although organic decaffeinated coffee can be a bit more expensive than traditional decaffeinated coffee, many consumers are willing to pay more for the assurance that comes with knowing their coffee is organic.
The demand for decaffeinated coffee is expected to grow as more people learn about the benefits of organic coffee. With the absence of the traditional caffeine buzz, customers can now enjoy a cup of decaffeinated coffee. In order to promote decaffeinated coffee and educate consumers about its benefits, coffee companies have started to invest money in marketing campaigns.
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Key Takeaways
- The decaffeinated coffee market is likely to have a CAGR of 6.9% during the forecast period.
- Historically, the decaffeinated coffee market had a CAGR of 6.3% between 2018-2022.
- The value of the decaffeinated coffee market is expected to be US$ 39.10 billion by 2033.
- Based on nature, organic segments hold 3.5% CAGR of the decaffeinated coffee market by 2033.
- Based on End Use, the retail segment is anticipated to experience the highest CAGR of 6.7%% over the projection period.
- With a CAGR of 3.1%% throughout the forecast period, US market participants are significantly boosting the demand for decaffeinated coffee.
- From 2023 to 2033, the decaffeinated coffee market in Japan is anticipated to expand at a CAGR of 3.3%.
- During the predicted period, the UK is forecast to expand at a CAGR of 5% in the decaffeinated coffee
Competitive Landscape
Many manufacturers who were already producing conventional coffee have added decaffeinated variants to their product selection in order to take advantage of the expansion and keep their customers.
The established supply chain and brand recognition should also be advantageous to the leading decaffeinated coffee players.
- Starbucks has also released a number of decaffeinated coffee varieties, such as Starbucks Decaf Pike Place Roast and Starbucks Decaf House Blend.
- The Starbucks Decaf Vanilla Iced Coffee is the result of a partnership between Starbucks and Dr. Pepper Snapple Group. Additionally, Starbucks recently unveiled the new Decaf Mocha Macchiato, a decaffeinated version of its popular Mocha Coconut Milk Macchiato.
- To produce decaffeinated coffee, Nestle has undertaken considerable research and development investments. The business has launched several decaffeinated coffee products under its Nescafe brand, including
- Nescafe Decaf Espresso
- Nescafe Decaf Latte
- Nescafe Decaf Mocha.
Nescafe Gold Decaf, a decaffeinated variation of the company’s well-known Nescafe Gold coffee, was also made available.
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Key Segments
By Nature:
- Organic
- Conventional
By Type:
- Regular
- Medium Roasted
- Dark Roasted
- Others
By End Use:
- Retail/Household
- Foodservice
By Distribution Channel:
- Business to Business
- Business to Consumers
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia and Pacific
- Middle East & Africa
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About Future Market Insights (FMI):
Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization, and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel, and End Use over the next 10 years.
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