Unleashing the Power Within: Postbiotic Supplements Market Expected to Grow at 11.5% CAGR by 2032

The global market for postbiotic supplements is anticipated to reach US$ 9.5 Mn in 2022, growing 11.1% year over year (Y-o-Y). Additionally, the demand for postbiotic supplements as a whole is predicted to increase at a CAGR of 11.5% during the forecast period, reaching a valuation of US$ 28.3 Mn by 2032 due to growing consumer awareness of the health benefits of products.

Postbiotic supplements are by-products of the fermentation cycle in the intestine performed by probiotics. In other words, postbiotics supplements are developed as the probiotics feed on prebiotics. They are essentially the “waste” of probiotics. Waste goods do not sound like it will be really good for us. Ironically enough, they are in reality responsible for many essential health-boosting roles in our intestines.

They are simply the product of the presence and survival of microorganisms that reside in our intestines, but they may also be introduced directly via therapeutic processes. Functional foods that contain health-promoting ingredients such as vitamins, phenolic lipids, minerals, proteins, carbohydrates and bioactive components (prebiotics, probiotics, synbiotics and postbiotics) have gained greater significance from producers and consumers.

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Postbiotics supplements have been described as a possible feed additive for use in monogastric animals such as poultry and swine to boost safety and growth efficiency. Postbiotics supplements may be regarded as a promising alternative to live probiotic microbes. Along with this, the postbiotic supplements are also used in functional foods and the pharmaceutical industry for nutritional benefits, disease prevention and therapeutic purposes.

Increasing Health Awareness among Consumers Creating Positive Scenario for Postbiotic Supplements:

A robust, naturally diverse population of intestinal bacteria (i.e., a balanced microbiome) can make all the postbiotics supplements a body needs. These therapies work better when combined with changes in lifestyle, particularly eating a healthier diet, minimizing the intake of toxins or unnecessary medicines, and stress control.

Postbiotics supplements can be an elegant and safe method for improving health, as postbiotics supplements have fewer storage and shelf life challenges compared with viable probiotics. Increasing demand for sports nutrition products is expected to play a crucial role in promoting the use of postbiotic supplements in the North American and European countries, due to the increasing importance of active lifestyle along with increased awareness of the benefits of intake of postbiotic supplements.

One of the main driving factors is also the optimistic attitude towards the sports nutrition industry. Increasing the number of global sporting events, athletes are encouraged to focus on physical strength by increasing their immunity. Postbiotic supplements provide important nutrients required for a healthy body to lead a healthier life. It is anticipated that increasing customer understanding of maintaining good gut health coupled with high prevalence of digestive health issues would drive demand for postbiotic supplements over the forecast period. Increasing recognition of the value of healthy diet in countries such as China and India is expected.

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Global Postbiotic supplements market: Market Participants

The key market participants identified across the value chain of the global Postbiotic supplements market are:

  • ADM
  • Chambio Co., Ltd.
  • Sabinsa cosmetics
  • INLIFE Healthcare
  • Ohhira Probiotics
  • Billion Cheers

In 2109, Sabinsa released Lactosporin, a Novel Probiotic Metabolite for hair and skin. It is a postbiotic drug with a strong antioxidant activity and 50 percent free radical scavenging inhibition. The drug also has a significant anti-inflammatory and dose-dependent activity against collagenase.

Opportunities for the Postbiotic supplements market:

Consumers are increasingly becoming aware of the role a healthy digestive system plays in promoting overall wellbeing. Evolving research areas are leading manufacturers to develop new products that address broader customer demands. Nevertheless, growing NPD operation has sparked questions on the market about transparency and efficiency. Research now focuses on and investigates the microbiota, attempting to identify indicators in the hopes of preventing or diagnosing health issues and diseases.

When probiotics were metabolized, postbiotics were developed and those cultures were thought to have been absorbed into the intestinal tract. Postbiotics may be a clever alternative to using whole bacteria in a probiotic form. Postbiotics have entered marketable applications in the field of personal care, which has given market players the ability to expand their product portfolio. Postbiotics are anticipated by professionals as “the metabolic by-products or bacterial products of gut microbes that have biological processes in our bodies” and are an exciting new area for research and development.

Brief Approach to Research Postbiotic Supplements Market:

A modeling-based approach and triangulation methodology will be followed to estimate data covered in this report. A detailed market understanding and assessment of the applications, types, forms and end use of the product segments covered in the study is followed by carrying out a demand-side approach to estimate the sales of target product segments, which is then cross-referenced with a supply-side assessment of value generated over a pre-defined period. The statistics and data is collected at a regional level, consolidated and synthesized at a global level to estimate the overall market sizes

Postbiotic supplements market: Market Segmentation

On the basis of Form, the Global Postbiotic supplements market has been segmented as:

  • Powder
  • Capsules
  • Tablets
  • Liquids
  • Others

On the basis of type, the Global Postbiotic supplements market has been segmented as:

  • Short-chain fatty acids
  • Lipopolysaccharides
  • Muramly dipeptide
  • Indole, derived from tryptophan
  • Teichoic acid
  • Lactocepin
  • P40 molecule

On the basis of Distribution Channel, the Global Postbiotic supplements market has been segmented as:

  • Online Retail
  • Supermarkets/Hypermarkets
  • Drug Stores
  • Retail stores
  • Convenience Store
  • Others

On the basis of region, the Global Postbiotic supplements market has been segmented as:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa

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Report Highlights:

  • An overview of the Postbiotic supplements market, including background and evolution
  • Macroeconomic factors affecting the Postbiotic supplements market and its potential
  • Market dynamics, such as drivers, challenges and trends
  • Detailed value chain analysis of the Postbiotic supplements market
  • Cost structure of the products and segments covered in the study
  • In-depth pricing analysis, by key product segments, regions and by major participants in Postbiotic supplements market
  • Analysis of supply and demand, such as top producing and consuming geographies, imports/exports and overall trade scenario
  • Analysis of the Postbiotic supplements market structure, including a tier-wise categorization of key market participants
  • Competitive landscape of the market, including detailed profiles of the top players in this market

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About the Author

Ronak Shah

Associate Vice President at Future Market Insights is deeply committed to uncovering actionable insights for consumer and food and beverage players. She brings a unique blend of analysis, industry trends, and consumer behavior to put data into perspective.

What she makes out of data becomes a delight to read. She has authored many opinions, including for publications like Process Industry Informer and Spinal Surgery News, as she understands the market pulse and consumers' shifting preferences.

She likes to bring experts to a roundtable to weigh the impact of a trend on an industry. Catch up with her discussion on the impact of AI in packaging.

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