In 2021, the revenue from the variable data printing market was $10.5 billion USD. The market for variable data printing is anticipated to reach $31.2 billion by 2030, expanding at a 12.9% CAGR from 2022 to 2030.
The market for variable data printing (VDP) is being driven by the growth of the retail sector and rising costs for labelling and tagging all products. According to Future Market Insights, the healthcare and food and beverage industries will continue to play a significant role in the expanding use of variable data printing as consumers demand clear, comprehensive labelling.
Since end customers frequently want flexibility when printing labels, the market’s product labelling segment is expected to grow dramatically during the time of forecasting. Variable data printing is a popular option since it allows for the customization of artwork, data, and content without impairing the bulk printing process. The market for printing with variable data is expected to grow at a CAGR of 12% from 2020 to 2030.
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“Focus on RFID labels and tags will win players in the variable data printing market substantial profits. These labels are expected to define smart, agile supply chains, catering to fast-changing retail trends for greater customer satisfaction. Moreover, providing RFID tags can resist adverse conditions such as moisture and high temperature and are less expensive compared to other substitutes, which will benefit the end users of the RFID segment in the coming years,” says an FMI analyst.
Key Takeaways of Variable Data Printing Market Study
- North America is expected to hold a significant share in the global variable data printing market as the adoption of RFID labels and creative labelling increases
- Accelerated adoption of variable data printing in the food & beverage industry will propel the growth of variable data printing by 13% during the forecast period
- Barcodes and QR code printing is expected to hold a significant share of 36% during the forecast period in the globally market as digital wallets become the new normal for making payments
- Retail and CPG segment will exhibit a CAGR of 18.5% between 2020 and 2030 in the South Asia & Pacific variable data printing market creating potential growth opportunities for vendors
COVID-19 Pandemic Impact Analysis
With the supply of only essential goods and restricted movement, the lockdown has had a massive impact on the global printing industry, bringing it to a near-standstill. Only a handful of companies have been able to continue operations with 20-25% staff, slowing operations and creating uncertainty in business.
While manufacturing companies have been allowed to run at 50 per cent capacity, most label printing companies are running at as low as 15-20% production capacity. In the past 5 years, the market for variable data printing has grown by almost 10% globally. However, the COVID-19 outbreak is expected to cause a shift in these statistics as demand for non-essential items such as clothing and cosmetics is projected to drop.
On the other hand, analysts project that the demand for variable data printing will remain high in the pharmaceuticals and food & beverages sectors in Q2 2020, a trend that will continue through Q3 and Q4 2020. The indispensable need for products these sectors manufacture, impeccable logistics built by the e-commerce industry to make them available to end users, and smart tracking with RFID labelling could offset the losses the market is expected to suffer.
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Variable Data Printing Outlook by Category
By Component, Variable Data Printing Demand is segmented as:
- Variable Data Printing (VDP) Machine
- Variable Data Printing (VDP) Software
- Services
- Personalized Printing Services
- Support Services
By Application, Variable Data Printing Outlook is segmented as:
- Barcodes/QR Code Labels Printing
- Advertising Stickers Printing
- Plastics Cards/PVC Printing
- Product Labels Printing
- Others
By Industry, Variable Data Printing Outlook is segmented as:
- Retail and CPG
- Pharmaceuticals
- Electronics and Electricals
- Food and Beverages
- Logistics
- Others
By Region, Variable Data Printing Sales are segmented as:
- North America
- Latin America
- Europe
- East Asia
- South Asia & Pacific
- Middle East and Africa (MEA)
Table of Content
1. Executive Summary
1.1. Global Market Outlook
1.2. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Key Market Trends
3.1. Key Trends Impacting the Market
3.2. Innovation / Development Trends
3.3. Key Success Factors
4. Impact Analysis of Pandemic Crisis & Economic Slowdown
4.1. Impact of crisis (COVID-19) on Variable Data Printing Market
4.2. Current Economic Projection and Probable Impact on GDP
4.3. Future Market Impact Trends
4.4. Recovery Scenario (Short Term/Mid Term/Long Term Impact)
4.5. Other Key Trends
5. Global Variable Data Printing Market Demand (in Value in US$ Mn) Analysis 2015-2021 and Forecast, 2022-2030
5.1. Historical Market Value (US$ Mn) Analysis, 2015-2021
5.2. Current and Future Market Value (US$ Mn) Projections, 2022-2030
5.2.1. Y-o-Y Growth Trend Analysis
5.2.2. Absolute $ Opportunity Analysis
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