The MOPP packaging films market is projected to register high demand, with the overall valuation reaching US$ 243.6 million in 2023. FMI also forecasts MOPP packaging films demand to increase at a steady 4.9% CAGR between 2023 and 2033.
MOPP packaging films are a type of biaxially-oriented polypropylene film that is used for packaging various products such as food, pharmaceuticals, and consumer goods. These films are known for their excellent strength, durability, and heat resistance, making them ideal for use in a wide range of applications. The MOPP packaging films market has been experiencing steady growth in recent years, driven by the increasing demand for high-quality and sustainable packaging solutions.
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Current Trends in the MOPP Packaging Films Market
The MOPP packaging films market is witnessing several notable trends that are shaping its growth and future prospects. These trends reflect the changing dynamics of the packaging industry and the evolving preferences of consumers. Let’s explore some of the key trends:
Trend 1: Increasing Focus on Convenience and Portability
In today’s fast-paced lifestyle, consumers seek convenience and portability in packaged products. This trend has influenced the demand for flexible packaging solutions, including MOPP packaging films. Manufacturers are responding to this demand by designing easy-to-use and portable packaging formats, such as stand-up pouches and resealable bags, using MOPP films. These packaging formats offer convenience and ease of handling, enhancing the overall consumer experience.
Trend 2: Rising Popularity of Transparent Packaging
Transparency has become a significant trend in the packaging industry, driven by the consumer’s desire to see the product before making a purchase. Transparent packaging allows consumers to visually assess the product’s quality, color, and freshness. MOPP packaging films, with their excellent clarity and gloss, are widely used in transparent packaging applications. The films provide a crystal-clear window, enabling consumers to make informed purchase decisions.
Trend 3: Growing Demand for Customized Packaging
Personalization and customization have gained prominence in the packaging industry. Consumers seek unique and personalized packaging that resonates with their preferences. MOPP packaging films offer a high level of customization options, including vibrant printing, embossing, and special effects. Manufacturers are leveraging the versatility of MOPP films to create visually appealing and customized packaging solutions that enhance brand differentiation and consumer engagement.
Trend 4: Adoption of High-Barrier MOPP Films
Certain products, such as snacks, coffee, and pet food, require enhanced protection against oxygen and moisture to maintain their freshness and quality. This has led to the adoption of high-barrier MOPP films that provide superior barrier properties. These films incorporate additional layers or coatings to offer an enhanced oxygen and moisture barrier, ensuring the longevity of the packaged products.
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Challenges and Opportunities in the MOPP Packaging Films Market
While the MOPP packaging films market presents significant growth opportunities, it also faces certain challenges. Understanding these challenges is essential for industry stakeholders to devise effective strategies. Let’s explore some of the key challenges and opportunities in the market:
Challenge 1: Fluctuating Raw Material Prices
The cost of raw materials, especially polypropylene resins, is subject to market fluctuations. Any significant change in the raw material prices can impact the profitability of manufacturers and pose challenges for market growth. To mitigate this challenge, manufacturers are adopting strategic procurement practices and exploring alternative raw material sources to maintain a competitive edge.
Challenge 2: Intense Market Competition
The MOPP packaging films market is highly competitive, with the presence of numerous regional and international players. Intense competition necessitates continuous innovation, quality improvement, and efficient cost management to stay ahead in the market. Manufacturers are focusing on product differentiation, customization, and value-added services to gain a competitive advantage.
Growing preference regarding eco-friendly packaging alternatives is encouraging advancements in MOPP packaging films market. These films are made from a single material and have high recycled value. As a result, increasing adoption of sustainable solutions in the packaging industry to comply with environment protection initiatives will continue driving sales of MOPP packaging films during the forecast period.
As per FMI’s in-depth regional analysis, the U.S. is projected to dominate the North America MOPP packaging films market. Growth can be attributed to the presence of several key market players in the country and high demand from the pharmaceutical and foodservice industries.
“Market players are currently focusing on product innovations to offer greater sustainability. Besides this, emphasis on research initiatives is expected to increase as companies aim at offering customized packaging solutions for specific industries,” says the FMI analyst.
Key players
- Futamura Chemical Co., Ltd.
- Toray Plastics (America), Inc.
- Now Plastics Inc.
- Transcendia, Inc.
- Monta Klebebandwerk GmbH
- Nowofol Kunststoffprodukte GmbH & Co. KG
- Lenzing Plastics GmbH Co KG
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Key Takeaways:
- By thickness, above 60-micron MOPP packaging films segment is projected to grow at a 5.6% CAGR through 2031.
- Based on application, the labels segment is expected to hold 38.6% of the total MOPP packaging films market share in 2031.
- Sales of MOPP packaging films in the food industry are projected to expand at a CAGR of 5.6% during the forecast period.
- The U.S. is anticipated to emerge as a lucrative market, accounting for 86.2% of sales in North America by 2031.
- Germany is projected to hold 15.8% of the Europe MOPP packaging films market by the end of 2031.
MOPP Packaging Films Market by Category
By Thickness:
- Below 30 microns
- 30 to 60 microns
- Above 60 microns
By Application:
- Labels
- Tapes
- Wraps
- Laminates
By End Use:
- Food
- Beverages
- Cosmetics & Personal Care
- Electrical & Electronics
- Pharmaceutical
- Other Industrial
India will continue exhibiting high demand for MOPP packaging films over the forecast period, holding 48.7% of the South Asian market share.
North America and Europe currently hold over 53.6% of the total MOPP packaging films market owing to presence of well-established packaging films industry.
Growing Preference for Post-Consumer Recycled and Easily Recyclable Plastic Packaging Products to Drive MOPP Packaging Films Sales
Traditionally, it was not possible to manufacture high-quality packaging films from completely recycled products, but with advancements in technology standard, quality packaging films can be made completely using recycled raw material.
This is gaining popularity among a lot of manufacturers, as it helps in significantly reducing the carbon footprint of manufacturers, besides helping them to woo consumers showing inclination for sustainable packaging solutions.
Post-consumer recycled plastic is gaining a lot of traction as it is not only environmentally friendly but also comparatively affordable. The use of recycled plastic decreases the demand for the manufacturing of new plastic resins, which reduces the consumption of energy and fossil fuels compared to the requirement for the manufacturing of virgin plastic.
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About Future Market Insights, Inc.
Future Market Insights, Inc. is an ESOMAR-certified business consulting & market research firm, a member of the Greater New York Chamber of Commerce and is headquartered in Delaware, USA. A recipient of Clutch Leaders Award 2022 on account of high client score (4.9/5), we have been collaborating with global enterprises in their business transformation journey and helping them deliver on their business ambitions. 80% of the largest Forbes 1000 enterprises are our clients. We serve global clients across all leading & niche market segments across all major industries.
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