The global flavored water market is expected to reach US$ 14.84 billion in 2023, expanding at a 10% CAGR from 2023 to 2033. By 2033, the flavored water industry is expected to be worth US$ 37.65 billion.
The flavoured water industry is expected to grow as customer preferences shift toward healthy beverage options. Flavoured water, with its refreshing taste and reduced calorie content, appeals to health-conscious folks looking for a sugar-free alternative.
Factors driving the market include increased awareness of the need of hydration, rising disposable incomes, and a growing emphasis on wellness and fitness.
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Manufacturers are leveraging this trend by providing a wide range of flavours, including fruit-infused, natural extracts, and unusual blends. Functional flavoured water with added vitamins, minerals, and electrolytes has appeared on the market, aiming to provide certain health benefits.
The market benefits from the rise in demand for easy-to-carry beverages, especially among urban populations with hectic lifestyles. Due to their mobility and convenience, ready-to-drink packaging solutions like bottles and cans are becoming popular.
Health-Conscious Shift: Increasing Consumer Demand Fuels Flavored Water Market Growth
The growing consumer demand for healthy beverage options is one of the primary drivers of the flavored water industry. As people become increasingly health-conscious and seek alternatives to sugary fizzy drinks and juices, flavoured water gives a delicious and low-calorie option.
The growing awareness of the importance of hydration and the necessity to stay hydrated throughout the day accelerates demand for flavoured water.
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On-the-Go Hydration: Convenience and Flavor Innovation Propel Flavored Water Market
The trend toward convenience and on-the-go consumption is a big additional factor. It is simple for customers to carry and enjoy flavoured water while they are out because it is offered in convenient packaging types like bottles and cans. This fits nicely with the hectic and energetic lifestyles of metropolitan residents, who frequently place a premium on portability and convenience when selecting beverages.
Market expansion is greatly aided by flavour innovation. Manufacturers frequently release new, exotic flavours, fruit-infused alternatives, and functional versions that provide extra health advantages, luring customers who are looking for variety and distinctive flavour experiences.
Obstacles Affecting the Growth and Development of the Flavored Water Market
There are numerous significant restraints on the growth and development of the flavored water business. The belief among some consumers that flavoured water is less healthful or natural than plain water is one of the key obstacles facing the industry. Health-conscious consumers may be discouraged from embracing flavoured water alternatives due to worries about artificial flavours, sugars, and additives.
The market is fiercely competitive, with several brands competing for consumers’ attention. New entrants and small firms find it difficult to establish themselves in a saturated market due to this competition.
Customers can choose from a variety of beverages, such as sports drinks, soft drinks, and other flavoured drinks. These substitutes give the flavored water industry fierce competition and may reduce its room for expansion.
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Key Segments
By Product Type:
- Still
- Sparkling
By Nature:
- Organic
- Conventional
By Flavor:
- Original
- Orange
- Vanilla
- Lemon
- Pineapple
- Grape
- Peach
- Fruit Punch
- Apple
- Berry
- Raspberry
- Blueberry
- Strawberry
- Cherry
- Watermelon
- Cola
- Coconut
- Citrus
By Packaging:
- Bottle
- Can
- Box
- Cup
- Pouch
By Distribution Channel:
- B2B
- B2C
- Supermarket/Hypermarket
- Departmental store
- Convenience store
- Online retail
- Others
By End Use Application:
- Beverage Industry
- Brewery industry
- Health and Wellness industry
- Sports Drinks
- Vitamin Supplements
- Seltzers & Tonics
- Retail
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Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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