By 2022, the United States and Europe macarons market is expected to be worth US$ 1.43 billion. During the forecast period, the market is expected to grow from US$ 1.54 billion in 2023 to US$ 3.17 billion by 2033, showing a CAGR of 7.5%.
The macaron market is surging in the United States and Europe due to an increase in demand for premium macaron products such as chocolate macarons, caramel macarons, and others.
Due to a shift in consumer taste preferences, more couples are incorporating macarons into wedding cakes or macaron towers. Also, consumers are more willing to experiment with new flavors and varieties when it comes to macarons.
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With the popularity of macarons, there are macaron-only bakeries now offering flavors such as salted caramel, pistachio, and matcha. As the demand for artisanal bakeries has increased, macarons have become more popular. To appeal to their customers, artisans bake different kinds of cakes using different textures, colors, and flavors.
Several Americans and Europeans that avoid certain ingredients such as gluten, dairy, and animal products due to food allergies are on the rise. Plant-based flour can be used to make vegan macarons gluten-free. Due to increasing health awareness among consumers, companies are constantly innovating to produce products that meet the latest health trends.
“Growing food consumption in the upcoming years may increase the food industry’s market share. Companies with decades of experience and product knowledge specialize in creating high-quality products to satisfy consumer demands for healthy products.” – says a lead analyst at Future Market Insights.
Key Takeaways from Market Study
- The United States and Europe macarons market is expected to thrive at a CAGR of 7.5% over the forecast period.
- Supermarkets and hypermarkets may grow due to an ever-growing variety of specialized products
- Europe is predicted to hold a massive share of the market.
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Competitive Landscape:
A significant impact of the pandemic has been felt by macaron manufacturers. Therefore, market players are increasingly focusing on optimizing production to meet the decline in demand with a reduction in production capacity and workforce. Additionally, substantial manufacturers are consolidating their presence through strategic mergers and acquisitions during this time.
Recent Developments:
- It was announced in May 2022 that The Met Store and Laduree launch a limited-edition macaron gift box. Featuring three artisanal Laduree macaron flavors: Ispahan (Rose, Raspberry, and Lychee), Orange Blossom, and Pistachio, which celebrates Islamic cuisine. As a result of Laduree’s partnership with the Met Store, the company has the opportunity to engage the audience with art and culture in a variety of ways. Moreover, the manufacturers have the opportunity to expand their market reach.
- There are several flavors available for the Dalloyau Christmas creation macarons in December 2022, including cocoa and citrus fruit flavors.
- In March 2022, Chantal Guillon may offer a special animal-free macaron made from EVERY EggWhite, a precision-fermented egg white. EVERY Co., a biotechnology company, partnered with Chantal Guillon to create this macaron.
- Laduree, a French brand, has announced that Matthew Kenny, one of the renowned vegan chefs, may lead the brand to a vegan diet in September.
- In addition to offering superfood macarons in 2020, Laudree sells eco-friendly boxes that contain hemp, green tea, matcha, chocolate pomegranate, and marina flavors.
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Market Segmentation by Category
By Flavor:
- Fruit-flavored
- Chocolate
- Caramel
- Lemon
- Vanilla
- Pistachio
- Basic
- Others
By Distribution Channel:
- Supermarket/Hypermarket
- Specialty Stores
- Online Retail
- Others
By Region:
- United States
- Europe
About Future Market Insights (FMI):
Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization, and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel, and End Use over the next 10 years.
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