BB Cushions Market Size to Hit US$ 17.35 Billion by 2032, Growing at a CAGR of 17% | Future Market Insights, Inc.

The global BB Cushions market is worth US$ 3.61 Bn as of now and expected to reach US$ 17.35 Bn by the year 2032 at a robust CAGR of 17% from 2022 to 2032.

With an ever-increasing awareness regarding skin care and coupled with disposable income, there won’t be stoppage to BB cushions market in the forecast period.

BB cushions imply a liquid make-up that is kept in a sponge. This sponge is, in turn, kept in a “compact” with applicator. This actually eases applying BB creams, that too, without smearing the hands with make-up. BB cushions have been witnessing various innovations since the last few years. They include metal cushion, air cushion, tension pact, mocha cushions, and likewise.

The major advantage of BB cushions is that they are portable. In other words, they do fit in a purse. The product actually gives women a “no make-up look”, which renders it prominent amongst them. Plus, BB cushions offer smooth finish. Cushion applicator does assist in appropriate touch-up for the skin. Beginners, i.e. the ones attempting make-up for the first time, would gel well with BB cushions.

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BB Cushions come with sponge applicator. As such, over make-up should not be a matter of concern.

With more number of end-customers preferring natural and organic skin products, the BB cushions market is bound to grow on a grand note in the forecast period. An interesting thing to note over here is that men have also started showing interest in beauty products. So, this section of population is likely to add to the revenue from BB Cushions market.

At the same time, the BB cushions market could get hampered due to less awareness amongst the rural population in this regard. Also, those with sensitive skin do keep away from make-up products. In certain cases, there could also be pimples. Future Market Insights has mentioned about these facts with insights in its latest market study entitled “BB Cushions Market”.

Key Takeaways from the BB Cushions Market

  • Europe holds a significant share of BB Cushions market. This could be credited to rising demand for anti-aging creams. Germany and the UK are leading from the front herein.
  • The countries like Thailand, China, Bangladesh, and India are dominating the BB cushions market in the Asia-Pacific and the scenario is expected to persist even in the forecast period. This could be credited to skincare market being on an expansion spree in these countries.
  • BB cushions for dry skin hold the largest market share and would continue to do so even going forward.

“With urge to look “younger” penetrating all over, the global BB cushions market is bound to substantiate in the forecast period”, says an analyst from Future Market Insights.

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Competitive Landscape

  • 3Lab has its Aqua BB Protect, which makes way for all-day hydration along with protection against UV rays. It’s light and successfully conceals discoloration due to heat/sun and age spots. The key ingredients are inclusive of micronized titanium dioxide, zinc oxide, and cetyl ethylhexanoate.
  • Lancome has its Lancome Miracle Cushion Liquid Cushion Compact Spf 23 – # 02 Beige Rose 14g. It comes across as the first liquid cushion compact make-up lightweight and effortlessly blends onto the skin. The buildable coverage helps in hiding pores, lines, and flaws on face. Apart from offering all-day hydration, it offers protection against UV rays as well.
  • Dior has its Dior Forever Perfect Cushion with luminous matte finish. It offers 24 hours of watery hydration for freshness and seasonal comfort.

What does the Report Cover?

  • Future Market Insights offers an exclusive perspective and various real-time insights on the BB cushions market in its latest study, presenting historical demand assessment of 2016 – 2021 and projections for 2022 – 2032.
  • The research study is based on skin type (BB cushions for dry skin, BB cushions for oily skin, BB cushions for combination skin, and BB cushions for normal skin), by nature (conventional BB cushions and organic BB cushions), and by sales channel (indirect sales of BB cushions, direct sales of BB cushions, specialty stores, independent stores, online stores, and supermarket/hypermarket).

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Key Segments Profiled in the Global BB Cushions Market

Skin Type:

  • BB Cushions for Dry Skin
  • BB Cushions for Oily Skin
  • BB Cushions for Combination Skin
  • BB Cushions for Normal Skin


  • Conventional BB Cushions
  • Organic BB Cushions

Sales Channel:

  • Indirect Sales of BB Cushions
  • Direct Sales of BB Cushions
  • Specialty Stores
  • Independent Stores
  • Online Stores
  • Hypermarket/Supermarket


  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa

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About Future Market Insights, Inc.

Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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