Cloth Diaper Market – Procter & Gamble Company and BabeeGreens are the Top Players | Says FMI

The global cloth diaper market is predicted to register a CAGR of 8.5% over the forecast period, as per FMI’s analysis. The industry’s size is anticipated to increase from US$ 3.09 billion in 2023 to US$ 6.99 billion by 2033 end.

The cloth diaper industry is propelled by the rise birth rate, expanding elderly population, and urbanization. Additionally, factors like upgrades in the diaper fabrics and the incorporation of specific user-friendly features in diapers are pushing the sales of cloth diapers.

The ongoing trend of utilizing eco-friendly diapers is also expected to positively affect the market over the forecast period. Big conglomerates are zeroing in on the development of diaper products in an eco-friendly way to cater to the increasing demand for sustainable solutions. Several brands are focusing on brand competitiveness, environmental advancement, and customer loyalty to ensure growth in the assessment period.

Moreover, brands are actively focusing on waste management which results from diaper manufacturing. In this context, they are introducing eco-friendly and green solutions, and recycling technology. By doing so, brands are focusing on targeting environmentally conscious parents to purchase cloth diapers made of recycled materials or plant-based fabrics.

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Cloth diapers are also cost-effective in the long run as opposed to disposable diapers, especially for middle-income families or households with multiple children. Since disposable diapers are becoming expensive, the use of cloth diapers may become attractive to budget-conscious parents.

Some parents are skeptical about the materials and chemicals used in disposable diapers that may induce skin irritation or other health issues. This is augmenting the use of cloth diapers, which are considered hypoallergenic and a more natural option, for the delicate skin of babies.

Top Highlights from the FMI’s Analysis of the Cloth Diaper Market:

  • On the basis of end users, babies are expected to capture the maximum market share over the forecast period.
  • The adult segment is projected to witness healthy growth on account of the surging population of working women and their willingness to expend on premium-quality cotton briefs.
  • The offline segment accounts for a significant market share of cloth diapers. Easy availability of cost-efficient cotton nappies at stores is boosting segment growth.
  • The online sales channel is forecast to observe rapid growth over the forecast period. Growing demand for online baby care product services on a subscription basis is boosting the online segment.

Market Update: Cloth Diaper Industry Witnesses New Launches in a Row

  • In February 2020, Cotton Babies Inc., a St. Louis-based company specializing in reusable items revealed the commencement of its cloth diaper bank initiative. This initiative aims to ship cloth diapers to underprivileged families at zero cost. Thereby helping families save thousands of dollars annually.
  • In September 2020, Johnson’s Baby introduced a new line of baby care products, such as the Cotton Touch range of diapers. These are infused with natural cotton and developed to reduce the risk of skin irritation

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Cloth Diaper Market by Category

By End User, the Cloth Diaper Industry is segmented as:

  • Cloth Diaper for Babies
    • Economic
    • Premium
  • Cloth Diaper for Adults

By Distribution Channel, the Cloth Diaper Industry is categorized as:

  • Online
  • Offline

By Region, the Industry of Cloth Diaper is segmented as:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

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About Future Market Insights, Inc.

Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

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About the Author

Ronak Shah

Associate Vice President at Future Market Insights is deeply committed to uncovering actionable insights for consumer and food and beverage players. She brings a unique blend of analysis, industry trends, and consumer behavior to put data into perspective.

What she makes out of data becomes a delight to read. She has authored many opinions, including for publications like Process Industry Informer and Spinal Surgery News, as she understands the market pulse and consumers' shifting preferences.

She likes to bring experts to a roundtable to weigh the impact of a trend on an industry. Catch up with her discussion on the impact of AI in packaging.

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