During the forecast period, the market for smart set-top boxes and dongles is expected to grow at a rapid CAGR of 6%. The market for smart set-top boxes and dongles is expected to be worth US$25.36 billion in 2022. By the year 2032, it is predicted that the market for smart set-top boxes and dongles will reach a high of US$ 45.42 Bn.
Customers can now take advantage of their preferred streaming apps in the best visual and audio quality. The A15 Bionic chip’s blistering performance, intuitive controls, and seamless interaction with gadgets and smart home accessories all contribute to this.
Customers can “stream” the internet on their TVs using streaming devices, and they can also download applications (also known as “channels”) to their TVs.
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Smart set top box & Dongle Market: Drivers and Restraint
Increase in the number of smart homes, growth in adoption rate of smart technologies, and rise in demand for video on demand services & video recording are the major drivers for smart set-top box & dongle market.
Smart TV manufacturers are deploying different types of interface and software in their products, as there is lack of standard for software, operating system and interface implementation in TV. Most of the TV’s are supporting popular services that includes Netflix, Hulu, Amazon video and Pandora, where as some manufacturers are supporting only some of the most popular apps such as Facebook.
The absence of standard operating system and interface to run the online content on TV, are the major challenges for smart set-top box and dongle market.
Smart set top box & Dongle Market: Region wise outlook
In 2015, North America was dominating the overall smart set-top box & dongle market in terms of consumption. US was the leading market in the region as, major companies including Apple and Roku were launching the new generation devices in order to take maximum advantage of poor performance by Pay TV in the region.
India and China were leading markets in Asia Pacific region. In 2015, Growth in china was driven by IPTV, where telecommunication companies were creating trend by pushing IPTV services in order to generate return on their investment in fibre to home.
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Smart set top box & Dongle Market: Key Players
- Apple Inc. (US),
- Google Inc. (US),
- Roku Inc.(US),
- Netflix (US),
- Amazon.com Inc.(US),
- Cisco Systems Inc. (US),
- NVIDIA Corporation (US),
- LG Corporation (South Korea),
- D-Link Corporation (Taiwan),
- Plex Inc. (US).
Smart set top box & Dongle market: Segmentation
Smart set-top box & dongle market can be segmented on the basis of product and feature.
On the basis of product, the smart set-top box and dongle market can be categorised in to :
- smart set -top box
- dongle
On the basis of feature, the smart set-top box & dongle market can be classified in to :
- operating system
- video quality
- memory.
- Android
- Linux
On the basis of video quality, the smart set-top box & dongle market can be further categorised in to:
- Full HD
- UHD 4K
Segmentation on basis of regions:
- North America
- Latin America
- Eastern Europe
- Western Europe
- Asia Pacific Excluding Japan (APEJ)
- Japan
- The Middle East and Africa (MEA)
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About Future Market Insights, Inc.
Future Market Insights, Inc. is an ESOMAR-certified business consulting & market research firm, a member of the Greater New York Chamber of Commerce and is headquartered in Delaware, USA. A recipient of Clutch Leaders Award 2022 on account of high client score (4.9/5), we have been collaborating with global enterprises in their business transformation journey and helping them deliver on their business ambitions. 80% of the largest Forbes 1000 enterprises are our clients. We serve global clients across all leading & niche market segments across all major industries.
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