As per Future Market Insights (FMI), vegan and vegetarian lifestyles are becoming popular in the U.S. As a result, more and more people in the country are embracing plant-based diets, thereby pushing demand for plant-based meal kits. The United State plant based meal kit market is poised to grow at a moderate pace during the forecast period, holding around 29.4% of share in the global market.
People in the U.S. are increasingly turning to vegan and vegetarian options as they become more aware of the health benefits associated with plant-based diets, while also looking to reduce their environmental impact and animal meat consumption. With so many different plant-based meal kits available in market, there is something to suit every palate and dietary preference.
There is growing evidence that a plant-based diet can help reduce risks of diseases such as heart illnesses and cancer, as well as provide other benefits such as weight loss. This will continue to positively influence plant-based meal kit sales in the U.S. over the projection period.
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Trend towards veganism and vegetarianism is also set to be driven by ethical considerations. People are becoming increasingly aware of animal welfare issues and how a plant-based diet can help reduce animal suffering. As more people become conscious about their consumption, demand for plant-based meal kits is likely to rise significantly.
According to the Plant Based Foods Association, plant-based retail sales in the U.S. continue to rise dramatically, pushing overall plant-based market value to an all-time high of US$ 7.4 Bn in 2021. Companies such as Sun Basket, Purple Carrot, Veestro, Allplants, and Terra’s Kitchen are nowadays offering everything from Mexican-style burrito bowls to Mediterranean-style wraps and gluten-free pizzas – all made from plant-based ingredients.
Additionally, penetration of online sales channels makes plant based meal kits more accessible than ever before. Consumers can order these meals directly from companies’ websites and have them delivered right to their doorsteps.
Various celebrities and influential personalities are also helping the U.S. plant based meal kit market to thrive at a stupendous pace. For instance, with the aim to create his own plant-based meal kit, Tom Brady, an American football quarterback, partnered up with Purple Carrot, a plant-based meal kit company.
Finally, millennials are leading charge when it comes to trying out new diets and food trends. As millennials become health conscious and seek out new food experiences, they are likely to gravitate towards plant-based meal kits. With their high spending power and enthusiasm for new food trends, millennials will be instrumental in driving demand for plant-based meal kits in the U.S.
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Key Takeaways from the U.S. Plant Based Meal Kit Market
- The global market for plant based meal kits is projected to accelerate at an astonishing CAGR of 5% during the assessment period (2022-2032).
- Overall plant based meal kit sales are likely to total a valuation of US$ 2,528.5 Mn by 2032.
- The U.S. will continue to dominate the global plant based meal kit market during the forecast period, holding around 4% of the total share.
- Rising inclination towards plant based diet is likely to boost demand for plant based meal kits in the U.S.
“Growing preference towards plant based diets in the U.S. will increase sales of plant based meal kits. Hence, key companies are engaging in expanding their portfolios by introducing new products and services to attract customers.”– Says an FMI Analyst.
Competition Landscape in the U.S. Plant Based Meal Kit Market
Key companies in the U.S. plant based meal kit market are collaborating with restaurants and local companies to increase their market share. These companies are also putting efforts into expanding their portfolios by introducing new and innovative plant based meals in different types of kits with numerous options.
PlantX, Vegano, and Eleven Madison Park are key companies in the U.S. plant based meal kit market.
Recent Developments:
- In June 2022, PlantX, an e-commerce platform, announced an extension of its XMeals delivery service to the U.S. Customers can simply buy premium plant-based meals & meal plans and learn more about the service at new xmeals.com domain.
- In June 2021, a fully integrated vegan marketplace was officially launched by Vancouver-based tech firm Vegano. Vegano’s new marketplace combines a boutique vegan grocer’s product range with an easy online purchasing experience, offering anything from plant-based milk and cheese to vegan protein powder.
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Plant Based Meal Kit Industry Segmentation
By Product Type:
- Plant Based Milk
- Plant Based Dairy
- Plant Based Meat
By Distribution Channel:
- Online
- Offline
By Region:
- North America
- Latin America
- Asia Pacific
- Eastern Europe
- Western Europe
- Japan
About FMI
Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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