The ginger salt market saw soaring growth in 2021 with worldwide revenues. A new forecast estimates that ginger salt revenue will nearly double by 2031. With the continuously growing need for clean-label products from the globe’s increasing population, ginger salt has become an increasingly popular nontoxic food flavor without preservatives with extended shelf-life. Hence, embracing a healthy lifestyle around the world is further accelerating the global market for ginger salt.
Additionally, innovation in the food & beverage industry, particularly in the clean-label food domain, with improved product appearance, texture, and taste while enhancing nutritional value and shelf life, has generated numerous opportunities for the ginger salt market.
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Healthy, Free-From and Ingredient Swaps are on the rise, Driving Demand for Label Transparency
The mindful eating trend that started a few years ago in developed countries has now hit all countries globally. Low sodium, and other health related labelling now appear on most snacks worldwide, from ingredient swaps to the more typical Non GMO, to satisfy the health concerns of mindful eaters.
Consumers are watching what they eat, counting calories, reducing sodium and sugar intake, and demanding to see these health facts on the packaging of products they purchase. This trend not only affect snacks, but all products under the confectionery, snacks & ready-to-eat category. Ice cream alternatives such as frozen yoghurt, dairy-free and gluten-free are making their way into supermarket freezers, giving consumers healthier options using ingredient swaps.
Craveability, Versatility, and Nutrition to Drive Ginger Salt Demand Globally
With the rising consumption of the semi-processed food segment, consumers are strongly influenced by the nutritional benefits of ginger salt and the additional benefits of proteins, fiber, fats, vitamins, and minerals. Moreover, consumers strongly agree that ginger salt enriches the taste of other food while being used as an ingredient.
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Additionally, ginger salt fits into meals and snacks occasions and consumers use the ginger salt servings in a variety of ways, including in a snack and also with vegetables. Being an important source of good fats, and nutrients like vitamin E and magnesium there is an escalating demand for ginger salt globally.
The US and Canada Demand Viewpoint for Ginger Salt Market
The North American market is anticipated to take the lead in the global target market in terms of sales. With increasing customer demand for clean-label products, U.S. and Canadian administrations have implemented governing methodologies on the consumption of food containing preservatives and set a limit on daily consumption of artificial preservatives to control health disorders in consumers.
Moreover, 60-80% of Americans are cutting back on food products containing preservatives, being a prime factor for the stable growth of the ginger salt market.
Europe Ginger Salt Market Viewpoint
The European ginger salt market is projected to grow at an adequate pace. Manufacturers are targeting low production cost, and innovative food products hence, ginger salt companies are making swift progress concerning evolving innovative substitute options.
The market for ginger salt is expected to see sudden progress through the estimated period motivated by enormous investments done by market players in promotional activities and social media marketing, concerning growing high-quality products trends and towards consumer’s wish to eat more healthy nutritional food products.
Ginger Salt Market: Key Players
Some of the key players manufacturing ginger salt market are as follows-
- SeaSalt Superstore
- LLC
- AMAGANSETT SEA SALT CO
- Himala Salt
- Maine Sea Salt Company
- Bitterman and Sons
- Saltbird among others.
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides an in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
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