Trend of Cultural Tourism gives Rise to Visitors in the Film Tourism Market

The film tourism market is poised to reach a valuation of US$ 66.7 Bn in 2022. Sales are projected to increase at a 6.8% CAGR, with the market size reaching US$ 128.78 Bn by 2032.

The increasing trend of people wanting to immerse themselves in different cultures has been visible across the globe. This trend has been named cultural integration and has given rise to ‘Culture Tourism’ which is the parent market for ‘Film Tourism’.

The demands of people to partake in the culture and experience the parts of films or series that they love gives an opportunity for the firms to generate revenue by providing such experiences. This is expected to help the film tourism market further.

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Film locations and sets can be visited round the year making the film tourism sector consistent and safe from the seasonal aspects that other tourism markets suffer. This along with the ease of providing such tours has made the film tourism sector an easy market for new firms to enter.

Key Takeaways from the Film Tourism Market Study:

  • The North America and Asia Pacific regions hold a market share of ~32.6% and ~35% respectively.
  • The Covid-19 pandemic had a 45% impact on the value of the film tourism sector.
  • New Zealand, the USA, France, India, Japan, the UK, and Ireland are some of the most popular destinations for film tourism.
  • Film sets and theme parks are the most popular location types in the film tourism market.
  • Online booking channels lead the charts in film tourism market booking channel segmentation.

“Customer satisfaction and a wide number of product offerings will be the key to grabbing the market leadership.” – FMI Analyst said.

Impact of COVID-19

The COVID-19 pandemic impacted the film tourism market negatively. The spread of the virus put a halt to travel around the globe; authorities around the globe implemented a lockdown that led to restriction of movement for anything that was not essential, this included tourism as well. The film tourism sector was left in a dire situation due to all these factors. Firms in the market devoted this time to rethinking their strategies and coming up with better services once the pandemic slowed down.

Post the slowdown of the pandemic the film tourism sector saw a resurgence in tour activities. Consumer demand slowly picked up, and then surged after the restrictions were fully lifted. The pent-up demand for travel saw the firms getting a lot of consumers immediately, improving the state of the market and setting it on a track of growth.

Who is winning?

By providing all-inclusive packages and sparing travelers from the trouble of navigating several channels for their excursions, the major players are able to keep their competitive advantage in the market. Government investments and initiatives are stimulating the market, and they have also assisted businesses in enhancing their service offerings.

The key players in the film tourism market are IIFTC, MP Tourism, Tourism Film Destinations, Scallywag Travel, and Onlocationtours.

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Get More Valuable Insights

Future Market Insights, in its new offering, provides an unbiased analysis of the global film tourism market, presenting historical demand data (2017-2021) and forecast statistics for the period from 2022 to 2032. The study divulges compelling insights on the film tourism market based on Location Type (Film Sets, Destinations, and Film Festivals), By Booking Channel (Online Travel Agents, Traditional Agents, and Direct Booking), By Tourist Type (Domestic and International), By Tour Type (Independent Traveler, Package Traveler, and Tour Group), By Consumer Orientation (Men and Women), By Age Group (15-25 Years, 26-35 Years, 36-45 Years, 46-55 Years, and 66- 75 Years) & Region – Forecast to 2017 – 2032.

About Future Market Insights (FMI)
Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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