The USA connected TV market is poised for unprecedented growth, with market size expected to reach USD 5,377.9 million in 2025 and forecasted to surge to USD 15,270.3 million by 2035. Driven by innovations in smart displays, AI integration, and next-generation streaming services, this growth represents a compelling opportunity for manufacturers aiming to stay ahead in a rapidly evolving industry.
Rising Consumer Demand and Technological Advancements
The transformation from traditional television to connected TVs is reshaping consumer behavior across the United States. Increasing adoption of high-definition content, faster internet penetration in urban and suburban areas, and the proliferation of smart home devices are primary catalysts for this shift. Subscription-based services, ad-supported platforms, and cloud-enabled gaming are now central to household entertainment.
AI-powered voice control and personalized content recommendations are further enhancing the user experience, creating an environment where connectivity and convenience drive purchasing decisions. Manufacturers are uniquely positioned to leverage these trends by designing products that integrate seamlessly with existing smart ecosystems while delivering premium performance.
Buy Now & Save: Premium Market Report at $5,000 | Discount Details Inside:- https://www.futuremarketinsights.com/reports/sample/rep-gb-20549
Semi-Annual Market Insights Highlight Stable Growth
The USA connected TV market demonstrates a steady upward trajectory in its CAGR, reflecting robust industry momentum. Semi-annual updates indicate:
- H1 2024: 10.5% CAGR
- H2 2024: 10.7% CAGR
- H1 2025: 10.8% CAGR
- H2 2025: 11.3% CAGR
The adoption of streaming platforms, emergence of 8K displays, and high-speed internet penetration underpin this consistent growth, signaling a stable and expanding market for manufacturers seeking long-term investments.
Strategic Developments Driving Market Innovation
Recent developments in the USA connected TV market demonstrate strong innovation and strategic partnerships:
- Samsung (Jan 2025): Launched AI-powered OLED smart TVs with advanced gaming modes.
- Roku (Oct 2024): Partnered with major manufacturers to integrate native streaming software.
- Amazon Fire TV (Mar 2024): Expanded content libraries through exclusive partnerships.
- LG (Sep 2024): Introduced QNED technology to compete with QLED TVs.
- Sony (Dec 2023): Announced cloud-based gaming services for Bravia connected TVs.
These initiatives highlight the importance of AI, gaming compatibility, and cloud integration, providing manufacturers with insights into areas for R&D investment and competitive differentiation.
Smart TVs and Streaming Devices Drive Market Expansion
Smart TVs remain the cornerstone of the USA connected TV market, accounting for 58.3% of the market share by 2025. Consumers increasingly demand built-in connectivity, seamless integration with streaming platforms, and advanced display technologies such as OLED, QLED, and mini-LED.
Streaming devices, including Amazon Fire TV Stick, Apple TV, and Roku, provide flexible solutions for consumers who wish to upgrade without replacing existing televisions. Manufacturers can capitalize on this demand by developing devices with enhanced connectivity, HDR support, faster refresh rates, and AI-powered personalization.
Cloud and AI Integration Enhance User Experience
AI and cloud integration are transforming connected TV experiences. Voice assistants like Google Assistant, Alexa, and Siri allow hands-free navigation and personalized content suggestions based on viewing habits. Cloud gaming services, including NVIDIA GeForce Now and Xbox Cloud Gaming, enable high-resolution gameplay without expensive hardware investments.
Manufacturers focusing on AI integration and cloud-ready devices can position themselves as leaders in a market where user experience is increasingly defined by intelligent, connected functionality.
Expanding Ad-Supported and Subscription-Based Models
The USA connected TV market is also benefiting from the growth of subscription-based (SVOD) and ad-supported (AVOD) streaming services. Platforms like Netflix, Hulu, Disney+, and HBO Max dominate subscriptions, while free services like Pluto TV, Tubi, and Freevee cater to cost-conscious viewers. Hybrid models combining premium and ad-supported content are becoming increasingly popular, creating opportunities for manufacturers to develop devices optimized for seamless streaming and monetization strategies.
Investments in 8K and Next-Gen Display Technologies
Next-generation display technologies are redefining consumer expectations. OLED provides deep blacks and vibrant colors for premium segments, while QLED delivers brightness and accuracy for mainstream users. Mini-LED offers cost-effective alternatives with superior contrast and energy efficiency. Emerging 8K displays, though still in early adoption stages, represent the next frontier in ultra-high-definition television, offering manufacturers a chance to lead innovation and differentiate through performance and display excellence.
Click Here to Purchase the Report:- https://www.futuremarketinsights.com/checkout/20549
Competitive Landscape and Market Concentration
The USA connected TV market remains concentrated among major players, providing benchmarks for manufacturers looking to expand or enter the sector. By 2025, market shares are projected as follows:
- Samsung: 27.9%
- LG: 21.4%
- Sony: 16.8%
- Roku: 11.5%
- Amazon (Fire TV): 9.2%
- Others: 13.2%
Samsung and LG dominate premium smart TVs, Sony emphasizes AI and gaming features, and Roku and Amazon lead streaming device innovation. This competitive structure illustrates the importance of strategic partnerships, content integration, and continuous technological investment for new and existing manufacturers.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
Contact Us:
Future Market Insights Inc.
Christiana Corporate, 200 Continental Drive,
Suite 401, Newark, Delaware – 19713, USA
T: +1-347-918-3531
For Sales Enquiries: sales@futuremarketinsights.com
Website: https://www.futuremarketinsights.com
LinkedIn| Twitter| Blogs | YouTube
