The global under-eye treatment market is projected to experience significant growth, expanding from a valuation of USD 6.8 billion in 2025 to an impressive USD 15.6 billion by 2035. This marks a compound annual growth rate (CAGR) of 8.7%, driven by increasing consumer demand for specialized skincare solutions targeting dark circles, puffiness, and fine lines. The market is poised to grow at nearly double its current size, reflecting a rising global focus on aesthetic wellness and targeted beauty treatments.
Key Growth Drivers:
Several factors are contributing to this rapid expansion. Foremost is the rising consumer awareness of skincare treatments designed for specific concerns such as dark circles and puffiness, exacerbated by modern lifestyle factors including stress, screen exposure, and insufficient sleep. Additionally, the growing trust in dermatologist-tested formulations is leading to a preference for clinically validated products. These solutions are positioned as safe, effective, and trustworthy, aligning with the increasing demand for scientifically backed skincare.
The market’s expansion is also being fueled by the digital transformation of beauty and wellness. E-commerce is expected to account for nearly 50% of the market’s value in 2025, facilitating easy access to premium skincare solutions globally. Particularly in emerging markets like China and India, the e-commerce boom is transforming consumer behavior and enabling rapid adoption of under-eye treatments.
Market Segmentation:
The under-eye treatment market is segmented based on claim, distribution channel, and specific skin concerns:
- Claim-Based Segmentation: Dermatologist-tested products are expected to hold a dominant 51.5% share in 2025, with consumers showing strong preference for clinically validated solutions that guarantee safety and efficacy.
- Channel Segmentation: E-commerce will play a pivotal role in the market’s growth, contributing 49.5% of the market share in 2025. Digital-first sales models, personalized shopping experiences, and increased consumer engagement through online platforms will significantly influence purchasing decisions.
- Concern-Based Segmentation: Dark circles, attributed to lifestyle-related factors, are projected to be the leading concern, capturing 46.5% of the market in 2025. As more consumers seek corrective and preventive treatments, this segment will continue to drive demand.
Regional Analysis:
The under-eye treatment market is expected to experience substantial growth across key regions:
- Asia-Pacific (China and India): India, in particular, is forecasted to grow at the fastest pace globally, with a CAGR of 20.6%. Rising disposable incomes, urbanization, and increased access to digital retail are major factors driving demand in the region. Similarly, China’s market will expand at a 17.9% CAGR, led by its booming e-commerce ecosystem and growing consumer interest in premium skincare solutions.
- United States: The U.S. market, valued at USD 1.28 billion in 2025, is expected to grow steadily at a CAGR of 8.1%. Strong consumer trust in dermatologist-tested products will continue to shape the market, complemented by the growing importance of digital commerce.
- Europe: The UK and Germany will remain key players in the European market, with the UK growing at a CAGR of 11.6% and Germany at 8.9%. The demand for clean-label, sustainable, and dermatologist-tested products is expected to drive growth across the region.
Competitive Landscape:
The under-eye treatment market is highly competitive and fragmented, with both established global beauty leaders and niche players vying for market share. Clinique, one of the industry’s leading brands, is expected to capture an 8.4% share of the global market in 2025. However, other major players such as Estée Lauder, L’Oréal, Shiseido, and The Ordinary continue to challenge Clinique’s dominance by leveraging clean-label, vegan, and e-commerce-driven strategies to meet evolving consumer preferences.
A key trend is the increasing importance of product transparency and clinical validation. Consumers are increasingly prioritizing products that are dermatologically tested, clean-label, and scientifically backed, pushing brands to align their offerings with these expectations.
Recent Developments:
In April 2025, BTL launched the EMFACE Eye, a non-invasive treatment aimed at rejuvenating the under-eye area without the need for injections. The treatment has gained traction globally, with over a million procedures performed, reinforcing the growing demand for non-invasive beauty solutions.
Furthermore, in March 2025, InnBeauty Project introduced their Extreme Cream Eye Firming & Contouring Eye Cream, featuring a reverse emulsion formula designed to combat wrinkles, puffiness, and sagging. This product highlights the trend toward multifunctional treatments that combine efficacy with premium skincare attributes.
Outlook
The under-eye treatment market is primed for substantial growth, driven by advancements in skincare technology, increased digital penetration, and growing consumer preference for dermatologist-tested, clean-label products. As consumer awareness around targeted skincare continues to rise, the market is set to witness an acceleration in product innovation, e-commerce adoption, and geographic expansion, with Asia-Pacific emerging as the key growth region.
With a projected 8.7% CAGR from 2025 to 2035, the under-eye treatment market is expected to solidify its position as a significant player in the global skincare industry, redefining beauty standards and empowering consumers to prioritize targeted skincare solutions for a more youthful and refreshed appearance.
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