A new market analysis reveals the global canned tuna market is projected to grow from USD 11.15 billion in 2025 to USD 17.83 billion by 2035, exhibiting a compound annual growth rate (CAGR) of 4.8% over the forecast period. This robust growth is fueled by a confluence of factors, including rising demand for convenient, protein-rich food, economic inflation pushing consumers toward affordable alternatives, and a significant shift toward premium and sustainable products.
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Key Market Dynamics and Growth Drivers
The canned tuna industry is evolving rapidly, moving beyond its traditional role as a pantry staple. Manufacturers are innovating to meet modern consumer demands, focusing on product differentiation, enhanced convenience, and ethical sourcing. The market’s competitive landscape is dominated by major players like Thai Union Group, Bolton Group, Starkist, and Bumble Bee Foods, which are leading the charge in sustainability and technological advancements.
Key growth drivers include:
- Economic Shifts: With inflation and cost-cutting measures becoming more prevalent, canned tuna offers an economical and high-protein alternative to fresh and frozen seafood, making it a popular choice for budget-conscious consumers.
- Product Innovation: The introduction of flavored tuna pouches, gourmet fillets in premium oils, and protein-rich snack packs is attracting a new generation of consumers, including busy professionals and health-conscious individuals. The flavored tuna segment is expected to see the fastest growth, with a CAGR of 5.7% from 2025 to 2035.
- Sustainability and Transparency: Consumers, particularly in North America and Europe, are increasingly seeking certified sustainable products. Certifications from organizations like the Marine Stewardship Council (MSC) are becoming essential for market access and consumer trust.
- Digital Transformation: The online retail sales channel is forecast to achieve the highest CAGR of 6.2% over the forecast period. E-commerce platforms are driving sales through personalized offers and subscription models, offering consumers greater access to a diverse range of products, including specialty and premium options.
Dominant Segments and Regional Outlook
The market analysis highlights several key segments that are set to drive the industry’s growth:
- Product Type: Canned light tuna is set to hold the largest market share in 2025 at 50%. Its affordability, mild taste, and lower mercury content make it the preferred choice for a wide array of culinary applications.
- Product Form: Chunk tuna will continue to dominate the market by product form, holding a 40% share in 2025. Its versatility and convenience make it a favorite for both household and commercial use.
- Per Capita Consumption: Developed countries like the United States, Spain, and Italy have a high per capita consumption of canned tuna due to established dietary habits. The U.S. market is projected to grow at a CAGR of 3.8%, driven by innovations like ready-to-eat (RTE) meal kits. Meanwhile, Japan’s market is seeing a shift toward premium, artisanal tuna offerings, while Italy is focusing on Mediterranean-inspired, infused fillets.
Competitive Landscape and Future Outlook
The global canned tuna market is moderately concentrated, with major international companies controlling a significant portion of the market. These companies are focused on vertical integration, acquiring regional players, and investing in advanced traceability technologies like blockchain to ensure compliance with strict regulations on illegal, unreported, and unregulated (IUU) fishing.
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Top industry players
Thai Union, Bolton Group, and Starkist are leveraging their global supply chains and brand recognition to introduce value-added products and reinforce their commitment to ethical sourcing. For instance, Thai Union’s launch of tuna-based deli meat and Bumble Bee’s protein-powered snack kits exemplify the industry’s focus on innovation to appeal to health-conscious consumers and expand market share.
Despite challenges such as raw material price volatility and supply chain disruptions, the canned tuna market remains resilient. The shift toward premiumization and health-oriented products, along with a focus on sustainable and transparent practices, positions the industry for sustained growth. As consumer preferences continue to evolve, canned tuna is poised to remain a flexible and essential product within the global seafood industry.
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