Manufacturers Propel Drink Cans Market to USD 110.1 Billion with Focus on Sustainability and Consumer Convenience

Packaging Testing Equipment Market

A new market forecast reveals that the global drink cans market is poised for significant expansion, with its value projected to grow from an estimated USD 65.9 billion in 2025 to a robust USD 110.1 billion by 2035. This remarkable growth, driven by a compound annual growth rate (CAGR) of 5.3%, is a direct result of the increasing demand for ready-to-drink (RTD) beverages, alcoholic drinks, and carbonated soft drinks (CSDs). The report highlights how drink cans, particularly those made from aluminum, are becoming the preferred packaging format due to their convenience, portability, and recyclability.

Today, drink cans are a critical component of the beverage industry, offering a sustainable and practical solution that meets both consumer and manufacturer needs. The market’s growth is a direct response to a broader shift away from single-use plastics, with major players like Coca-Cola and PepsiCo expanding their use of aluminum cans to meet sustainability goals. The market is also seeing a surge in demand from the craft beer, energy drink, and canned cocktail segments, which rely on cans to preserve freshness, extend shelf life, and enhance product appeal.

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Growth Rationale: Sustainability, Demand, and Innovation

The market’s steady growth is driven by several key factors. Aluminium cans have gained a strong preference due to their lightweight, non-corrosive properties, and high recyclability. This shift is further supported by stringent environmental regulations, such as the European Union’s Circular Economy Action Plan, which promotes the reduction of single-use plastics.

At the same time, manufacturers are investing in innovation to improve the consumer experience. Advances in lightweight can design and digital printing technologies are allowing for faster customization and branding, which is particularly beneficial for smaller beverage producers. The rise of health-focused beverages and premium offerings is also contributing to the market’s expansion, with cans now being used for vitamin-enriched waters, fruit juice blends, and plant-based drinks.

Key Market Segments Driving Growth

By 2025, aluminium cans are projected to capture a dominant market share of approximately 76.2%. This is driven by their status as a fully recyclable and lightweight solution, which helps beverage manufacturers reduce their environmental footprint and lower transportation costs. Their ability to preserve carbonation and protect against UV exposure also makes them ideal for a wide range of beverages, from soft drinks to craft beers.

The carbonated soft drinks (CSD) segment is anticipated to retain the largest share in drink can usage, with a projected market share of approximately 53.4% by 2025. This is due to the superior ability of aluminum cans to retain carbonation compared to other packaging materials. Their portability, printability, and compatibility with high-speed filling lines have reinforced their dominance in this segment.

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Challenges, Opportunities, and a Shifting Landscape

The market faces challenges from fluctuating raw material prices for aluminum and steel, which can affect manufacturing costs and profitability. However, these challenges are also creating new opportunities. The rising consumer demand for sustainable and recyclable packaging is a major growth driver, with beverage brands increasingly turning to aluminum cans as a solution.

This trend is further supported by the rise of ready-to-drink (RTD) beverages, health-conscious drinks, and premium alcoholic beverages, all of which are increasingly being offered in cans. Advanced printing technologies are also creating new revenue opportunities for can manufacturers, allowing for limited-edition packaging, seasonal designs, and personalized branding to attract consumers.

Regional Growth and Market Competition

The market is seeing strong growth across key regions. The U.S., with a projected CAGR of 7.9%, is being driven by demand for RTD beverages, CSDs, and alcoholic drinks. The UK is growing at a robust 7.4% CAGR, fueled by government efforts to reduce plastic waste and the popularity of canned alcoholic beverages. The EU, Japan, and South Korea are also seeing strong growth, driven by a combination of sustainability regulations, advanced manufacturing technologies, and a shift toward on-the-go consumption.

The market remains highly competitive, with a few key players like Ball Corporation, Crown Holdings, and Ardagh Group leading the global market. These leaders are focused on manufacturing lightweight cans, investing in sustainable materials, and developing advanced printing technologies to meet the evolving demands of the beverage industry.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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