The global millet market is on the cusp of a remarkable transformation, projected to expand from USD 16.1 billion in 2025 to a staggering USD 56.7 billion by 2035, demonstrating an impressive Compound Annual Growth Rate (CAGR) of 13.4%. This significant surge is primarily fueled by a growing global consumer inclination towards healthier and more sustainable food choices, positioning millets as a leading “Nutri-cereal” in the evolving dietary landscape.
Millets, celebrated for their inherent gluten-free nature and rich nutritional profile-packed with fiber, calcium, iron, and antioxidants-are rapidly gaining traction across diverse regions. This market expansion is further propelled by proactive government initiatives, especially in India, aimed at bolstering food security, enhancing nutrition, and improving farmer livelihoods.
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Key Market Insights and Competitive Landscape:
The millet market’s robust growth underscores its increasing relevance within the broader food industry. It currently commands a dominant 100% share within the burgeoning millet-based food and beverage segment. Furthermore, millets represent a significant 4.5% of the global grains and cereals market and contribute approximately 2.2% to the health and wellness food market, driven by the demand for clean-label and functional ingredients. Its vegan-friendly profile also positions it within the plant-based food segment, where it holds a nearly 1.1% share, and a noteworthy 3.8% in the gluten-free food market.
“The trajectory of the global millet market is a clear testament to changing consumer priorities,” states a spokesperson for the market analysis. “As individuals become increasingly conscious of what they consume and its environmental impact, millets emerge as a natural, nutrient-dense, and eco-friendly solution. This isn’t just a trend; it’s a fundamental shift in dietary preferences, strongly supported by global and national policies.”
Driving Forces and Regional Dynamics:
Government policies, particularly in India, are playing a pivotal role in accelerating market expansion. Initiatives like India’s National Year of Millets campaign (2018 and the UN-designated International Year of Millets 2023), coupled with export facilitation programs such as the National Programme for Organic Production (NPOP), are strengthening global trade avenues. Schemes like the National Food Security Mission (NFSM) and Rashtriya Krishi Vikas Yojana (RKVY) are catalyzing farmer participation and acreage growth, further solidifying India’s position as a global leader in millet production.
Regionally, East Asia is identified as a key growth region, with Japan leading as the fastest-growing market, projected to expand at a CAGR of 12.8% from 2025 to 2035. This growth in Japan is driven by functional food innovation and the nutritional needs of its aging population. The USA and Germany are also expected to witness steady growth at CAGRs of 11.5% and 12.2% respectively, while the UK and France project robust growth at 11.8% and 12.5% CAGRs. These developed economies, despite slightly lower individual growth rates compared to the global average, contribute significantly to the overall market expansion due to rising awareness of gluten-free options and plant-based diets.
Product and Application Leadership:
Within the product segment, Pearl Millet is anticipated to dominate with a substantial 40% market share by 2025. Its high nutritional value, drought resistance, and adaptability make it a preferred choice, especially in regions like India and Africa, ensuring cost-effective availability.
In terms of end-use applications, Breakfast Cereals are set to capture a 25% market share by 2025. This dominance is attributed to millets’ gluten-free, high-fiber profile, aligning with the rising consumer demand for clean-label and nutritious morning meal options. Innovations in multigrain blends, sugar reduction, and plant-based inclusions are further enhancing their appeal.
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Challenges and the Path Forward:
Despite the optimistic outlook, the millet market faces challenges, including a relatively limited shelf life and storage complexities, which can hinder large-scale trade and processing efficiency. Additionally, lower consumer familiarity in Western countries and a lack of standardized millet products pose hurdles to mainstream integration into global food formulations.
Leading manufacturers like Britannia, Tata Soulfull, ITC, Nestlé, and Hindustan Unilever are at the forefront of driving market growth through product innovation and expanded portfolios. Nestlé India’s recent launch of a+ Masala millet porridge in September 2023 exemplifies the industry’s commitment to offering convenient and nutritious millet-based solutions for urban consumers.
The global millet market’s upward trajectory is undeniable, fueled by a powerful confluence of health-conscious consumers, sustainable agricultural practices, and supportive government policies. As research and innovation continue to address existing challenges, millets are poised to solidify their position as a cornerstone of future global food systems.
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