The global haircare supplement market is experiencing a significant boom, with a new market analysis projecting its value to climb from USD 1.3 billion in 2025 to USD 2.1 billion by 2035, at a healthy Compound Annual Growth Rate (CAGR) of 4.6%. This upward trend is primarily fueled by a growing consumer focus on holistic health and the increasing prevalence of hair and scalp issues caused by environmental stressors and modern lifestyles.
Consumers are becoming more proactive about their hair health, viewing supplements as a key component of their grooming and wellness routines. This “beauty-from-within” movement, coupled with the increasing influence of social media marketing and endorsements from influencers, is driving brand visibility and market penetration. The report also highlights that the search for supplements that support hair regrowth and strength is a major factor propelling this growth.
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Key Market Dynamics and Consumer Preferences
The market’s growth is segmented by various factors, with certain categories showing a clear dominance. In terms of type, biotin is set to lead with a 28% market share in 2025, a testament to its long-standing reputation for improving hair health. However, other ingredients are gaining traction, with collagen-based supplements becoming increasingly popular, particularly among an aging population, for their role in strengthening hair structure and combating age-related thinning.
The conventional segment, which holds a significant 75% market share in 2025, still dominates due to its widespread availability and consumer trust. Nevertheless, the report notes that organic supplements are rapidly gaining ground among health-conscious consumers seeking natural and sustainable formulations. The way consumers ingest these supplements is also evolving, with gummies and chewables expected to be the most lucrative form, capturing a 36% market share in 2025. Their palatable taste and convenience are key drivers, making them an appealing option for daily use.
When it comes to functionality, the hair re-growth segment is poised to hold a considerable 42% market share in 2025, reflecting a strong consumer desire to reverse hair loss and increase density. In terms of sales channels, offline retail continues to be the primary choice for consumers, holding a 68% market share in 2025. However, the report indicates that the online segment is experiencing rapid growth, fueled by the convenience of e-commerce and a surge in direct-to-consumer platforms.
Competitive Landscape and Regional Growth
The market is moderately fragmented, with a mix of established global players and innovative emerging brands. Leading companies like OUAI HAIRCARE (P&G), New Nordic Health bands AB, and Nutraceutical Wellness Inc. (Unilever) are leveraging strong brand recognition, extensive distribution networks, and investment in clinically validated formulations to maintain their market positions. The competitive landscape is characterized by companies engaging in strategic partnerships, targeted pricing, and product diversification to appeal to evolving consumer demands. For instance, in November 2024, Hum Nutrition launched its clinically tested “Hair Strong Capsule,” a clear example of the industry’s focus on evidence-based products.
Regionally, East Asia is a key growth area, with Japan leading the way with a projected CAGR of 5.2% from 2025 to 2035. This is attributed to its rapidly aging population and the high demand for collagen-based beauty supplements. The USA is also a strong market, with a forecasted CAGR of 4.5%, driven by high consumer spending on wellness products and the popularity of biotin gummies. In Europe, Germany is expected to grow at a CAGR of 4.2%, fueled by a demand for clinically validated, collagen, and vitamin-based supplements.
Despite the positive outlook, the market faces challenges such as high raw material costs and stringent regulatory approval processes that can delay new product launches. Limited consumer awareness in developing regions also presents a challenge to market expansion. However, continuous innovation, a growing focus on personalized nutrition, and the strategic use of digital marketing are expected to help the market navigate these challenges and continue its robust growth over the next decade.
About the Report
This press release is based on a detailed market report covering the global haircare supplement market. The report provides an in-depth analysis of market size, trends, and forecasts, segmented by type, nature, form, functionality, sales channel, and region. It includes a competitive landscape overview and country-wise analysis of key markets.
Key Players
- OUAI HAIRCARE (P&G)
- New Nordic Health Brands AB
- Nutraceutical Wellness Inc. (Unilever)
- Life Extension
- Brock Beauty Inc.
- The Bountiful Co.
- Source Naturals, Inc.
- Viva Naturals
- Nutra Champs
- GNC Holdings, Inc. (Harbin Pharmaceutical Group)
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Key Segmentation
By Type:
- Biotin
- Vitamin A
- Saw Palmetto Extract
- Vitamin D
- Folic Acid
- Vitamin E
- Collagen
- Omega-3 Fatty Acids
- Vitamin B Complex
- Vitamin C
By Nature:
- Organic
- Conventional
By Form:
- Tablets / Pills
- Capsules
- Liquid
- Powder
- Gummies / Chewable
- Others
By Functionality:
- Hair Re-growth
- Hair Thinning
- Hair Fall
- Dandruff
By Sales Channel:
- Offline
- Hypermarkets / Supermarkets
- Specialty Stores
- Convenience Stores
- Departmental Stores
- Drug Stores & Pharmacies
- Health & Wellness Stores
- Online
- E-commerce
- Others
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East & Africa
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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