In 2025, the global vegan yogurt market is estimated at USD 7,449.7 million and is projected to grow at a CAGR of 5.3%, reaching USD 12,569.8 million by 2035. This strong upward trend is underpinned by a global shift in consumer preferences towards plant-based and lactose-free alternatives, growing health consciousness, and the expansion of fortified and functional non-dairy offerings. Regional markets across North America, Europe, and Asia are driving innovation and accessibility, solidifying vegan yogurt as a key segment in the dairy alternatives sector.
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Market Trends Highlighted
- Rising adoption of plant-based lifestyles due to health, ethical, and environmental motivations.
- Increased market penetration of oat, almond, soy, and coconut-based yogurts.
- Growing consumer demand for added functional benefits like probiotics, fiber, and protein.
- Expansion of distribution channels including e-commerce, specialty stores, and mainstream supermarkets.
- Flavored, organic, and fortified vegan yogurts gaining consumer traction across all age groups
Recent Market Developments
- Innovation in ingredients: Fortified blends with probiotics, prebiotics, and added protein now dominate product lines.
- Retail evolution: Large retail chains are expanding their vegan yogurt shelf space, responding to increased demand.
- Brand investments: Major food manufacturers are entering or expanding within the plant-based space.
- Sustainability focus: Producers are incorporating eco-friendly packaging and sustainably sourced ingredients.
Key Takeaways of the Report
- The market will add USD 5.12 billion in value by 2035.
- The European Union leads in CAGR (5.6%), followed by South Korea (5.5%) and the UK (5.4%).
- Soy, oat, and almond remain the top plant bases, with oat gaining the fastest traction.
- Probiotic-rich functional yogurts are emerging as a key growth segment.
- Regional consumer behavior, lifestyle trends, and regulatory initiatives significantly influence market dynamics.
Market Drivers
- Health Awareness: Rising awareness of lactose intolerance, cholesterol reduction, and gut health boosts the shift towards plant-based dairy.
- Vegan and Flexitarian Lifestyles: Growing populations opting for reduced or zero animal product consumption.
- Product Innovation: Manufacturers are offering enhanced flavors, textures, and nutritional profiles.
- Sustainability Push: Eco-conscious consumers are increasingly rejecting animal-based dairy due to its environmental footprint.
Regional Insights
United States
- CAGR (2025–2035): 5.1%
- Growth propelled by increased demand for dairy-free diets and rising prevalence of lactose intolerance.
- Oat-based yogurts gaining popularity for texture and sustainability.
- Retailers and food giants offering fortified variants with protein and probiotics.
United Kingdom
- CAGR: 5.4%
- Robust growth due to sustainability awareness and strong plant-based food adoption.
- Innovations include new flavor offerings and fiber-enhanced yogurts.
- Supported by government efforts to reduce dairy consumption.
European Union
- CAGR: 5.6% (Highest globally)
- Germany, France, and the Netherlands leading in vegan yogurt adoption.
- Regulatory support and food tech advancements drive superior taste and health value.
- High demand for fermented, gut-health-enhancing products.
Japan
- CAGR: 5.2%
- Demand aligns with traditional consumption of fermented, soy-based foods.
- Premium, minimally processed, and organic vegan yogurts gaining traction.
- Health-conscious demographic increasingly seeking functional foods.
South Korea
- CAGR: 5.5%
- High adoption of almond and oat yogurts driven by wellness trends.
- Dairy-free seen as better for skin and digestion; beauty-focused market contributes to demand.
- Supermarkets expanding their dairy-alternative sections rapidly.
Country-wise CAGR Analysis (2025–2035)
| Country/Region | CAGR |
| European Union | 5.6% |
| South Korea | 5.5% |
| United Kingdom | 5.4% |
| Japan | 5.2% |
| United States | 5.1% |
Competition Outlook
The global vegan yogurt market is becoming increasingly competitive with a mix of legacy dairy brands and emerging plant-based startups:
- Leading players include Danone, Chobani, Kite Hill, and Oatly, among others.
- Startups and DTC brands are leveraging innovation and niche marketing to compete.
- Companies are focusing on premiumization, clean labels, and allergen-free options.
- M&A activity is intensifying as traditional dairy companies seek entry into the growing segment.
Conclusion
The vegan yogurt market is on a solid trajectory, forecasted to reach USD 12.57 billion by 2035. This growth reflects broader consumer trends prioritizing health, sustainability, and ethical food choices. With increasing innovation, expanding distribution, and rising awareness worldwide, the market is poised to see continued evolution and opportunity across regions and product categories.
Key Companies
- Danone S.A.
- General Mills Inc.
- Forager Project LLC
- The Coconut Collaborative
- Stonyfield Organic
- Califia Farms
- Oatly AB
- Valio Ltd
- Lavva (EVR Foods)
- Nancy’s Probiotic Foods
- Others
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Segmentation
By Product Type:
- Soy-based
- Almond-based
- Coconut-based
- Oat-based
- Cashew-based
- Rice-based
- Others
By Application:
- Flavored
- Plain/Unflavored
- High-protein
- Functional (with probiotics, added vitamins, etc.)
By Sales Channel:
- Supermarkets/Hypermarkets
- Health & Natural Food Stores
- Online Retail
- Convenience Stores
- Specialty Retail
By Form:
- Set Yogurt
- Stirred Yogurt
- Drinkable Yogurt
By Functionality:
- Digestive Health
- Immunity Boosting
- Energy Support
- Muscle Recovery
By Product Claim:
- Organic
- Non-GMO
- Gluten-free
- Clean Label
- Low Sugar
By Region:
- North America
- Latin America
- East Asia
- South Asia & Pacific
- Eastern Europe
- Western Europe
- Middle East & Africa
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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